It can hardly have passed anyone by who visits Gloucester today, that there have been massive changes in the last ten years. Nowhere have these changes been reflected more than in the massive growth in the number of day visitors and tourists visiting the city from elsewhere in the UK and abroad. The growing success of Gloucester Quays and its events, the beautiful regeneration to the Cathedral quarter, the beautiful historic docks, the refurbished Waterways Museum and this year the restored Llanthony Secunda Priory along with successful events such as the Tall Ships Festival, Aethelflaed elebrations, SoMAC, Gloucester History Festival and the Three Choirs Festival have all contributed to providing activities and attractions for visitors that has led to a phenomenal growth in visitors to the city.
In 2015 Gloucester overtook Cheltenham in terms of the number of day visitors and total spend of visitors in the city. with nearly £205 million spent by visitors in 2017, an 62% increase on 2010.
Some highlights from the independent research which has been commissioned by Marketing Gloucester.
In 2017 there were :
3,203,000 day visits by tourist to Gloucester
920,000 nights stayed in Gloucester Hotels, B&Bs and so-on
An increase in the proportion of employment related to tourism from 5% of jobs to 7%
Jason Smith Chief Executive of Marketing Gloucester commented “Gloucester is now very firmly on the tourist map and these figures demonstrate how important it is that as a city we plan for the expected continued growth. It is crucial that we particularly facilitate the development of new hotels, especially in the fully serviced sector as due to the few hotels we have, the strong growth in overnight visitors will be restricted. It is also important going forward that we ensure that we have skilled staff in the hospitality sector and continue to invest in developing bookable products for tour operators”
Paul James, leader of Gloucester city Council, is Chairman of Marketing Gloucester and he said that he was encouraged by the figures commenting “All of the efforts that are going into regeneration of the city by the council, cathedral and private sector partners such as Peel, alongside the high profile promotion for the city which has been led on by Marketing Gloucester are really bearing fruits, bringing money and jobs to the city. Undoubtedly as Kings Quarter and other projects around the city are completed, we are likely to see the number of tourist and spend continue to increase”
Recently Marketing Gloucester was successful in bidding for part of a £500,000 fund to bring in US tourists to the city