A sneak preview of the new national centre that is due to open soon. See http://www.ukdric.org for more details. Funded by GFirst LEP and delivered by Marketing Gloucester
Below are some technical data on Sources and data for the Gloucestershire Tourism statistics including definitions
What is GBTS?
The Great Britain Tourism Survey is undertaken by TNS for VisitBritain and is based
on approximately 2,000 face-to-face per week throughout the year as part of TNS’s
RSGB Omnibus survey. It provides basic headline data on the volume and value of
domestic tourism, for England as a whole, for the English regions and for the
counties or unitary authorities.
What is IPS?
The International Passenger Survey is conducted by Office for National Statistics
and is based on face-to-face interviews with a sample of passengers travelling via
the principal airports, sea routes and the Channel Tunnel, together with visitors
crossing the land border into Northern Ireland. Around 0.2% of all travellers are
interviewed, with approximately 55,000 interviews of overseas visitors obtained
throughout the year. IPS provides headline figures, based on the county or unitary
authority, for the volume and value of overseas trips to the UK.
What is GBDVS?
In 2011, VisitEngland, Visit Scotland and Visit Wales commissioned a new survey to measure volume and value of tourism day visits in England. A number of earlier
surveys were conducted to measure this key sector of the economy, most recently in
2005, but it has been difficult to make comparisons over time due to changing
definitions and survey methodologies. In the new survey, interviewing is carried out
weekly, using an online methodology, and an annual sample of over 38,000
interviews with GB adults. The GB Day Visits Survey is an Official Statistic, and is produced in adherence with the Code of Practice for Official Statistics (2009).
What is the England Occupancy Survey?
As part of the EU Directive on Tourism Statistics adopted in 1995, the UK must
report regularly a specified range of statistics to Eurostat, the official statistical office
of the European Community. Included in these statistics are monthly occupancy
rates for UK serviced accommodation. The responsibility for providing this data lies
with the four National Tourist Boards. A sample of establishments are recruited to
the survey and asked to complete a data form each month, giving details of their
nightly room and bed occupancy. The data returned is processed and analysed to
produce monthly occupancy rates for the whole area and for specific types of
accommodation providers, size of establishment, location etc.
What is the ASHE?
The Annual Survey of Hours and Earnings (ASHE) provides information about the
levels, distribution and make-up of earnings and hours worked for employees in all
industries and occupations. The ASHE is a new survey developed to replace the
New Earnings Survey (NES) from 2004, including improvements to the coverage of
employees, imputation for item non-response and the weighting of earnings
estimates. The ASHE is based on a 1 per cent sample of employees in United Kingdom
What is the Labour Force Survey?
The LFS is a household panel survey of employment, continuous since 1992, with
results produced each quarter. It has a sample of approximately 60,000 households.
The LFS is the government’s largest continuous household survey and participation
in the survey is voluntary. LFS data are weighted to enable population estimates to
be produced. The weighting also attempts to compensate for differential non-response among different subgroups in the population. LFS is designed to provide information on the UK labour market that can be used to develop, manage and evaluate labour market policies. Aspects reported include rates of employment, unemployment and economic activity.
What is a day visitor?
A day visitor is defined as someone making a day trip to and from home
for leisure purposes. The report excludes trips undertaken for business or study purposes. This report presents data on those who took trips of at least 3 hours duration on an irregular basis as defined by the GBDVS 2011. These are identified as tourism day
trips by the Departmentof Culture, Media and the Sport.
What is a staying visitor?
A visitor staying away from home for at least one night. Often measured in trips to
overcome the issue of one visitor making two or more trips to an area in a given
What are VFR trips?
VFR trips are those where visiting friends or relatives is the main purpose for making
a trip. While many trips to visit friends and relatives will be accommodated in the
homes of these friends/relatives, some will make use of other forms of accommodation. It should also be noted that other forms of trip, for instance for holiday or business purposes, may stay with friends and relatives rather than in commercial ccommodation.
What is a multiplier?
Additional activity arising as a result of an initial direct input. Two forms of multiplier
are used in the model, namely indirect or supply multipliers, representing the additional economic activity arising from the purchase of supplies and services by businesses in direct receipt of tourism spending; and induced multipliers arising from additional economic activity supported by the expenditure of wages earned by employees in businesses supported directly or indirectly by tourism spending.
What are full time equivalent jobs (FTE’s)?
A FTE is defined as a job involving an input of 37 or more hours work per week for a
full year. For the purposes of the Model, the total number of FTE jobs is the number
of full time jobs that the number of actual jobs equates to. For example, 2 part time
all year round jobs, each covering 18.5 hours per week would equate to 1 FTE job.
What are actual jobs?
This figure gives the actual number of jobs, regardless of the amount of hours
worked or the seasonality of the employment. For example, 3 part time jobs and 2
full time jobs would equal 5 actual jobs. Many jobs are seasonal or part-time in
nature in the tourism sector, so an adjustment is made to calculate the actual
number of jobs from the number of FTEs. The adjustment is based on the findings of
surveys of tourism related businesses, and national employment surveys.
What are direct jobs
For the purposes of this model jobs have been categorised as direct, indirect or
induced. Direct jobs are those in businesses in receipt of visitor spending. For
example, jobs supported by visitor spending at a hotel would be direct jobs.
What are indirect jobs?
Indirect employment arises as a result of expenditure by businesses in direct receipt
of visitor expenditure on the purchase of goods and services for their businesses.
For example, some of the employment at a business supplying food and drink may
be supported through the supplies that the business sells to hotels (or any other
business in direct receipt of visitor expenditure).
What are induced jobs?
Induced jobs are those that are supported by the spending of wages by employees
in direct and indirect jobs. Such spending will be spread across a wide range of
What are total jobs?
Total jobs include those in tourism related businesses supported by tourist spending
and those indirectly arising or induced by spending across the service sector in
suppliers of goods and services.
Direct jobs + indirect jobs+ induced jobs = Total jobs
What is ‘other tourism spend’?
Apart from expenditure associated with the individual trips, some
forms of activity also involve ongoing expenditure on accommodation, for instance second home or boat maintenance, or result in additional spending by non-
visitors, for example friends and relatives with whom the tourist is staying. These other areas of expenditure are categorized as ‘other tourism spend’.
The Mathematical model
How does the model work?
The Cambridge Model is a computer-based model developed to calculate estimates
of the volume, value and economic impact of tourism on a County or District basis.
It draws on the combined experience of PA Cambridge Economic Consultants Ltd,
Geoff Broom Associates and the Regional Tourist Boards and utilises a standard
methodology capable of application throughout the UK. It therefore offers the potential for direct comparisons with similar destinations throughout the country. The approach was the subject of independent validation (R.Vaughan, Bournemouth University) in December 1994. The Model was judged robust and the margins of error acceptable and in line with other modelling techniques.
What are the model’s limitations?
The Model in its basic form relies on using information from a range of sources,
outlined above. The methodology and accuracy of these sources varies, and
therefore the estimates can only be regarded as indicative of the scale and importance of visitor activity in the local area. Thus the Model cannot take account
of any leakage of expenditure in and out of the local area from tourists taking day
trips in or out of the area in which they are staying. While it is assumed that these
may broadly balance each other in many areas, there will be an underestimate in
relation to overseas day visits from holiday accommodation in London to locations
receiving significant numbers from that source. Similarly, there is no information in
the 2012 Great Britain Day Visits survey with regard to business day trips. As with all
models, the outputs need to be viewed in the context of local information and
knowledge. Because of the data sources and modelling process, there will be a
potentially large margin of error associated with individual figures,
with small numbers being particularly prone to such errors. Therefore the outputs should be taken as indicative rather than definitive.
It can hardly have passed anyone by who visits Gloucester today, that there have been massive changes in the last ten years. Nowhere have these changes been reflected more than in the massive growth in the number of day visitors and tourists visiting the city from elsewhere in the UK and abroad. The growing success of Gloucester Quays and its events, the beautiful regeneration to the Cathedral quarter, the beautiful historic docks, the refurbished Waterways Museum and this year the restored Llanthony Secunda Priory along with successful events such as the Tall Ships Festival, Aethelflaed elebrations, SoMAC, Gloucester History Festival and the Three Choirs Festival have all contributed to providing activities and attractions for visitors that has led to a phenomenal growth in visitors to the city.
In 2015 Gloucester overtook Cheltenham in terms of the number of day visitors and total spend of visitors in the city. with nearly £205 million spent by visitors in 2017, an 62% increase on 2010.
Some highlights from the independent research which has been commissioned by Marketing Gloucester.
In 2017 there were :
3,203,000 day visits by tourist to Gloucester
920,000 nights stayed in Gloucester Hotels, B&Bs and so-on
An increase in the proportion of employment related to tourism from 5% of jobs to 7%
Jason Smith Chief Executive of Marketing Gloucester commented “Gloucester is now very firmly on the tourist map and these figures demonstrate how important it is that as a city we plan for the expected continued growth. It is crucial that we particularly facilitate the development of new hotels, especially in the fully serviced sector as due to the few hotels we have, the strong growth in overnight visitors will be restricted. It is also important going forward that we ensure that we have skilled staff in the hospitality sector and continue to invest in developing bookable products for tour operators”
Paul James, leader of Gloucester city Council, is Chairman of Marketing Gloucester and he said that he was encouraged by the figures commenting “All of the efforts that are going into regeneration of the city by the council, cathedral and private sector partners such as Peel, alongside the high profile promotion for the city which has been led on by Marketing Gloucester are really bearing fruits, bringing money and jobs to the city. Undoubtedly as Kings Quarter and other projects around the city are completed, we are likely to see the number of tourist and spend continue to increase”
Recently Marketing Gloucester was successful in bidding for part of a £500,000 fund to bring in US tourists to the city
The Fastershire project is seeking the services of a suitably qualified consultant to help crystallise an understanding of the need, demand, opportunity, and potential for pervasive full fibre connectivity within the urban localities of Gloucestershire. The study will need to identify the needs of and available infrastructure assets owned by public sector partners including local councils, the NHS and emergency services as well as the education sector. Additionally it will need to investigate and assess the appetite of various private sector organisations to leverage the demand and assets of the public sector to generate full fibre connectivity more widely. In the first instance to key business parks, regeneration zones, GPs Surgeries and student accommodation but potentially further providing all pervasive residential and business access to full fibre access across the Study Area.
Gloucester Business Improvement District (Gloucester BID) are inviting expressions of interest for a rotating 15sqm digital screen to be installed in Kings Square Gloucester.
The screen shall rotate from vertical to horizontal and pivot on its base.
Please provide an estimate for manufacture, full installation, including groundwork and power connection and maintenance for the screen and supply of appropriate software to drive content
Any responses will be evaluated against the following criteria:
- Expertise to design, develop and offer ongoing support to any solution provided.
- Established trading record
- Number of large format LED installations in the last 12 months
- Ability to demonstarte UK based service and maintenance team
- Demonstrate ability to service and maintain LED tiles
All expressions of interest or further queries must be addressed through email to email@example.com
Closing date for expressions of interest 16th February
Below is a link to the Centre for Cities 2018 report which includes information on Gloucester.
The report uses very sound metrics but it is nevertheless important to note that the geographic area relates to just the area covered by the local authority (LAU1) – in this case Gloucester city council. This means that the report’s conclusion on jobs, skills and so-on would not for example include data on businesses at Twigworth, Gloucester Business park, Staverton and so-on which for the purpose of this report are excluded.
Highlights include Gloucester:
- Schools performing in top quartile nationally
- Ranked 4th of 63 cities for having highest employment rates (structurally full employment)
- 2% of city exports to China and growing
- High level of services exports
- Good levels of growth in high value jobs c.f. many cities (but still middle ranked)
With the proposed Super City suggested in the #Glos2050 Big Conversation, we have asked Andrew Carter CEO of Centre for Cities would run an exercise using current benchmarks to see how these figures would be affected if the model was working today. Marketing Gloucester will be assisting in providing data. Currently Centre for Cities do not include Cheltenham as it falls below the threshold (135,000 users per day).
For further information contact firstname.lastname@example.org
Reinvigorated over the past three years by the ATCM, there are now 70 Purple Flag towns and cities and the positive response both by place managers, local businesses and venues, and the public is testament to the difference that this great initiative can make.
Coming Soon: Purple Flag For Colleges & Universities
How Does It Work?
By meeting or surpassing the standards of excellence in managing the evening and night time economy (ENTE), Place Managers throughout the UK and Ireland – and now being taken up internationally – are enjoying the benefits of Purple Flag status.
Those already accredited have reported positive feedback from local businesses, a clear message for improved communications and a platform from which to promote their night time economy.
The accreditation process takes towns and cities through a comprehensive set of standards, management processes and good practice examples all designed to help transform the ENTE and provide a research, training and development programme.
Why should you apply for Purple Flag?
Our research indicates that Purple Flag can bring real benefits which include:
- A raised profile and an improved public image for the location
- A wider patronage, increased expenditure
- Lower crime and anti-social behaviour
- A more successful mixed use economy in the longer term
As the governing body, ATCM has set out the core agenda at the heart of Purple Flag which represents the standards that must be achieved and maintained for a accreditation, which in turn will lead to a successful evening economy. These five core standards are outlined here.
- The Policy Envelope: An after-hours policy that shows a clear strategy based on sound research, integrated public policy and a successful multi-sector partnership.
- Wellbeing: Successful destinations are all safe and welcoming with all sectors playing their part in delivering high standards of customer care.
- Movement: Getting home safely after an evening out is crucial, as is the ability to move around the centre on foot with ease.
- Appeal: Successful destinations offer a vibrant choice of leisure and entertainment for a diversity of ages, groups, lifestyles and cultures.
- Place: Successful areas are alive during the day, as well as in the evening. They contain a blend of overlapping activities that encourage people to mingle and enjoy the place. They reinforce the character and identity of the area as well as flair and imagination in urban design for the night.
If you believe your city or town has safe and vibrant night time economy, then you are encouraged to apply for Purple Flag accreditation. Local authorities, town centre partnerships, business improvement districts, crime and disorder reduction partnerships, Pubwatch partnerships, civic societies and others can all take part. In our experience it is the Local Authority or Police who take the lead in most cases.
on behalf of
UK Digital Retail Innovation Centre (UK:DRIC) 20.12.2017
TENDER FOR ALTERATION AND NEW WORKS TO FIRST FLOOR EASTGATE CENTRE GLOUCESTER
We are inviting interested contractors to apply for inclusion on the tender list for these works. Application does not guarantee inclusion on the list.
The works involves removals of walls and works to ceiling and floor finishes to the vacant retail and food hall and the creation of eleven small shop units, an open area and creation of back room offices.
A brief schedule of the works to be undertaken include: demolition of brick wall and erection of stud partitions, overhaul and repairs to existing suspended ceilings, new floor finishes and general redecoration. Open front to the units will be secured by open grid roller shutters. Alteration and adaption of existing sprinkler system, the electrical and mechanical systems and provision of new as necessary,
Estimated value of these works is £200,000.00 (two hundred thousand pounds) plus VAT where applicable.
Anticipated programme of project is shown in appendix 1 available at this link> click here
Application to be included for consideration by not later than 9th January 2018.
Invitation to tender 15th January 2018
Tender submission. 31st January 2018
Commencement of works 12th February 2018
Completion of the works 15th June 2018
Contractors interested in being considered for inclusion on the tender list should submit their details by not later than 5.00pm on 9th January 2018.
Company details should provide evidence of being conversant with this type of work including a list of projects undertaken with values, copies of last three years accounts, size of workforce including details of management team, work force numbers and breakdown into direct and self-employed and areas of work normally sublet.
Application should be made to:
Mr Jason I J Smith, CEO, Marketing Gloucester, 27 St Aldate Street, Gloucester, GL1 1RP to arrive not later than 5.00pm January 2018
For further information on UK:DRIC click here
Gloucestershire’s Local Enterprise Partnership, GFirst LEP have announced a funding award of £400,000 to Marketing Gloucester to open a new national centre for digital retail innovation in the city.
The UK Digital Retail innovation Centre (UK:DRIC) will be the national centre for testing and developing disruptive digital innovations that will help shape and inform the future of cities with a special focus on retail.
The centre will be:
- The national independent centre for technology solution providers and retailers to test innovative technologies and work in partnership to enhance and develop new and possibly disruptive solutions
- A supportive incubator and catapult for high growth new retailers, all of whom will have access to next generation technologies and methodologies and will be targeted on rapid testing of their business model and growth
- A centre for upskilling retailers in new and developing retail technologies and methodologies
- UK:DRIC will be based on the first floor of the Eastgate Shopping Centre in Gloucester for an initial period of three years.
Diane Savory, Chair of GFirst LEP, commented “This is an exciting opportunity for Gloucestershire as it further demonstrates that our urban areas are proving to be leaders in the developing of innovation in digital retail solutions. We are delighted to be able to award this funding to Marketing Gloucester and confident that it will lead to further inward investment from the private and public sectors.”
The UK:DRIC promises to be a showcase and testbed for the latest retail technologies and could show off some future innovations such as holographic “virtual employees”, artificial intelligence, 3D scanning and printing of products, drone deliveries, robotic security guards, 360 virtual mirrors and near field communication.
Jason Smith, Chief Executive of Marketing Gloucester (whose team will be driving the project), said “This is a huge opportunity for Gloucester to progress in our ambition to be a showcase and testbed for digital technologies, developing the city of 2050 by 2025. There are huge challenges facing the UK retail sector and the UK Digital Retail Innovation Centre has the potential to be a gamechanger which could have a national impact, we greatly appreciate the investment from GFirst LEP.”
Paul James, Leader of Gloucester City Council, explained why this new centre was so important for the city saying: “Gloucester is ideally positioned to be a pathfinder for the
development of new technologies, the past few years companies we have shown how innovative we as a city can be. We were the first city to implement the three in one CCTV, Wifi and 4G solution, winning the prestigious Gordon McLanaghan Security Innovation Award; and have built up a wide range of partners such as Google’s Niantic Labs, #WDYT, Rewarding Visits and BT who have tested their technologies in the city. There is huge potential for additional inward investment and additional jobs and this investment from GFirst LEP can act as a catalyst.”
In light of the recent article on Gloucestershire Live and some of the subsequent comments the following will be useful in setting the matters straight – demonstrating that the true story of Gloucester’s retail environment has been one of steady improvement and success over the last 7 years:
It is true that the city has gone through difficult times. In 2010 the BBC reported on data issued by The Local Data company that stated that Gloucester had amongst the highest number of empty shops in the UK http://www.bbc.co.uk/news/uk-england-gloucestershire-11925423 . The city’s retail vacancy rate in 2010 was recorded at a high 21%.
Since then a lot has changed. Millions of pounds have been invested in city regenertaion and a strategy was formulated and action taken to stimulate growth, with the city council high street initiatives providing funding and rate rebates to new businesses. Funding has been put aside for grants to enable renovation of the city’s historic shops and investment continues to be made in Marketing Gloucester to help deliver footfall driving events and promote the city, something that has been highly effective with visitor numbers increasing by over 60% since 2013.
From 2010 to today there has been a 40% reduction in the number of empty shops
Today the retail vacancy rate for the whole city is 11.6% with Retail vacancy rate for the four Gate streets, Kings Square and the historic central Gloucester having fallen to 12.4% – this is almost exactly the same as the current national average for retail vacancy rates which is 12.3%. By any measurement this is a success story.
Currently, Gloucester Quays, the Business Engagement team at Marketing Gloucester and the city council are receiving high levels of inquiries from national and local organisations who wish to follow the example of TK Maxx , Ted Baker and Cote Brasserie whose research has shown Gloucester as and ideal place to locate. There has also been a crop of independent businesses starting up or expanding in the city. There are many more ready to invest in the beautiful historic city.
The failing of Argos, BHS and a small Coop shop should not be seen as harbingers of doom for the city but are merely reflections of national retailers with failed models of operating or those seeking to change their operating practice.
The current successes though are likely to be nothing compared to those that are ahead in the bright future for the city. There are currently massive regeneration projects going on around the city that will further stimulate growth. In 2016 Gloucester’s population overtook that of Cheltenham and is set to continue to rise, this in itself will stimulate the retail sector further and lead to lower vacancies, as will the location of thousands of students to Gloucester by the University of Gloucester.
Yes the FACTS on Gloucester’s retail landscape since 2010 – show 40% fewer empty shops with plenty or reasons to believe that the improvement will continue.