As Gloucester looks forward to another event-filled summer celebrating the city’s vibrant culture and musical scene, Marketing Gloucester is inviting the event organisers to be included in this year’s SoMAC brochure.
Gloucester’s Summer of Music, Arts and Culture is the annual festival running throughout July and August, bringing together established events including the Gloucester Carnival, the Gloucester Rhythm & Blues Festival and Gloucester Goes Retro alongside newer events such as WSP Solicitors Art In The City and the SoMAC Stage.
Marketing Gloucester will also promote other summer cultural events in Gloucester free of charge. Last year, the Three Choirs Festival, Gloucester Cathedral, Discover de Crypt, Gloucester Guildhall, Gloucestershire Pride, the Gloucester 10K, Race for Life benefitted from the additional exposure as the brochure, banners, PR and social media reached an audience of 1.5 million over the summer months.
If you are an event organiser and you think your event or festival would fit in with Gloucester’s Summer of Music, Arts and Culture and would benefit from being a part of the overall brand, contact Marketing Gloucester on email@example.com with your event details by Wednesday 19 April 2017.
Visit SoMAC.org.uk to find out more.
Notes for Editors
For more information contact Marketing Gloucester on 01452 207020 or email firstname.lastname@example.org.
|Retailer||Unit||Building||Shopping Area||Street Number||Street||Town||Postcode||County||Sub Category|
|Vacant Property||R10||Gloucester Quays Factory Outlet||Gloucester Quays Factory Outlet||St. Ann Way||Gloucester||GL1 5SH||Gloucestershire||Restaurant – American|
|Vacant Property||66c||Gloucester Quays Factory Outlet||Gloucester Quays Factory Outlet||St. Ann Way||Gloucester||GL1 5SH||Gloucestershire||Gift Shops|
|Vacant Property||99a||Gloucester Quays Factory Outlet||Gloucester Quays Factory Outlet||St. Ann Way||Gloucester||GL1 5SF||Gloucestershire||Antique Dealers|
|Vacant Property||Railway House||Bruton Way||Gloucester||GL1 1DG||Gloucestershire||Shop – Unknown|
|Vacant Property||Lister House||Station Road||Gloucester||GL1 1EN||Gloucestershire||Hairpieces & Wigs|
|Vacant Property||1b||St. Aldate Street||Gloucester||GL1 1RP||Gloucestershire||Recruitment Agencies|
|Vacant Property||5||St. Aldate Street||Gloucester||GL1 1RP||Gloucestershire||Fast Food Takeaway|
|Vacant Property||8||Wellington Street||Gloucester||GL1 1RA||Gloucestershire||Fast Food Takeaway|
|Vacant Property||3||Station Road||Gloucester||GL1 1EQ||Gloucestershire||Public Houses & Inns|
|Vacant Property||Grosvenor House||8||Station Road||Gloucester||GL1 1SZ||Gloucestershire||Pawnbrokers|
|Vacant Property||1||St. Aldate Street||Gloucester||GL1 1RP||Gloucestershire||Bride & Groom Shops|
|Vacant Property||Kings Walk Shopping Centre||Kings Walk Shopping Centre||39||Clarence Street||Gloucester||GL1 1EA||Gloucestershire||Recruitment Agencies|
|Vacant Property||20-22||Eastgate Shopping Centre||Eastgate Shopping Centre||Bell Walk||Gloucester||GL1 1XH||Gloucestershire||Clothes – Men|
|Vacant Property||Clarencegate House||57||Eastgate Street||Gloucester||GL1 1PN||Gloucestershire||Estate Agents|
|Vacant Property||84-86||Eastgate Street||Gloucester||GL1 1QN||Gloucestershire||Hearing Aids|
|Vacant Property||Eastgate Street||Gloucester||GL1 1PU||Gloucestershire||Shop – Unknown|
|Vacant Property||15||Gloucester Quays Factory Outlet||Gloucester Quays Factory Outlet||St. Ann Way||Gloucester||GL1 5SH||Gloucestershire||Clothes – Men|
|Vacant Property||1||Gloucester Quays Factory Outlet||Gloucester Quays Factory Outlet||St. Ann Way||Gloucester||GL1 5SH||Gloucestershire||Clothes – Men|
|Vacant Property||79||Gloucester Quays Factory Outlet||Gloucester Quays Factory Outlet||St. Ann Way||Gloucester||GL1 5SF||Gloucestershire||Clothes – Women|
|Vacant Property||176||Southgate Street||Gloucester||GL1 2EX||Gloucestershire||Shop – Unknown|
|Vacant Property||115||Southgate Street||Gloucester||GL1 1UT||Gloucestershire||Hairdressers|
|Vacant Property||156a||Southgate Street||Gloucester||GL1 2EX||Gloucestershire||Beds, Bedding & Blankets|
|Vacant Property||101||Southgate Street||Gloucester||GL1 1UR||Gloucestershire||Cafe & Tearoom|
|Vacant Property||99||Southgate Street||Gloucester||GL1 1UR||Gloucestershire||Shop – Unknown|
|Vacant Property||79||Southgate Street||Gloucester||GL1 1UB||Gloucestershire||Restaurant – Mexican/Tex Mex|
|Vacant Property||61-63||Southgate Street||Gloucester||GL1 1TX||Gloucestershire||Haberdashers|
|Vacant Property||8||Northgate Street||Gloucester||GL1 1SE||Gloucestershire||Mobile Phones|
|Vacant Property||51-51a||Northgate Street||Gloucester||GL1 2AJ||Gloucestershire||Amusement Parks & Arcades|
|Vacant Property||7||Worcester Street||Gloucester||GL1 3AJ||Gloucestershire||Sewing Machines|
|Vacant Property||2||Hare Lane||Gloucester||GL1 2BB||Gloucestershire||Shop – Unknown|
|Vacant Property||95a-97||Northgate Street||Gloucester||GL1 2AA||Gloucestershire||Restaurant – Chinese|
|Vacant Property||95||Northgate Street||Gloucester||GL1 2AA||Gloucestershire||Estate Agents|
|Vacant Property||100||Northgate Street||Gloucester||GL1 1SL||Gloucestershire||Estate Agents|
|Vacant Property||106||Northgate Street||Gloucester||GL1 1SL||Gloucestershire||Tailors|
|Vacant Property||Apsley House||2||Spa Road||Gloucester||GL1 1XA||Gloucestershire||Dentists|
|Vacant Property||16||Commercial Road||Gloucester||GL1 2EA||Gloucestershire||Dress Agencies|
|Vacant Property||16||The Oxebode||Gloucester||GL1 1RZ||Gloucestershire||Jewellers|
|Vacant Property||2a||The Oxebode||Gloucester||GL1 1RZ||Gloucestershire||Hair & Beauty Salons|
|Vacant Property||17||St. Johns Lane||Gloucester||GL1 2AZ||Gloucestershire||Solicitors|
|Vacant Property||97||Westgate Street||Gloucester||GL1 2PG||Gloucestershire||Grocers|
|Vacant Property||88-90||Westgate Street||Gloucester||GL1 2NZ||Gloucestershire||Restaurant – Indian|
|Vacant Property||41||Westgate Street||Gloucester||GL1 2NW||Gloucestershire||Mobile Phones|
|Vacant Property||5||Park Road||Gloucester||GL1 1LH||Gloucestershire||Restaurant – Thai|
|Vacant Property||7||Park Road||Gloucester||GL1 1LH||Gloucestershire||Public Houses & Inns|
|Vacant Property||4||Brunswick Road||Gloucester||GL1 1HG||Gloucestershire||Shop – Unknown|
|Vacant Property||Morroway House||Whitfield Street||Gloucester||GL1 1NA||Gloucestershire||Solicitors|
|Vacant Property||4||St. Michaels Buildings||Eastgate Street||Gloucester||GL1 1PD||Gloucestershire||Coffee Shops|
|Vacant Property||9||Westgate Street||Gloucester||GL1 2NW||Gloucestershire||Cheque Cashing|
|Vacant Property||17a||Westgate Street||Gloucester||GL1 2NL||Gloucestershire||Shop – Unknown|
|Vacant Property||56||Westgate Street||Gloucester||GL1 2NF||Gloucestershire||Bars|
|Vacant Property||48||Westgate Street||Gloucester||GL1 2NF||Gloucestershire||Clothes – Women|
|Vacant Property||Kings Walk Shopping Centre||Kings Walk Shopping Centre||23a||Kings Walk||Gloucester||GL1 1RX||Gloucestershire||Fashion Accessories|
|Vacant Property||Eastgate Shopping Centre||Eastgate Shopping Centre||2||Bell Walk||Gloucester||GL1 1XH||Gloucestershire||Cafe & Tearoom|
|Vacant Property||6||Lister House||Station Road||Gloucester||GL1 1EQ||Gloucestershire||Convenience Stores|
|Vacant Property||Eastgate Shopping Centre||Eastgate Shopping Centre||10-11||Eastgate Street||Gloucester||GL1 1XH||Gloucestershire||Cafe & Tearoom|
|Vacant Property||Eastgate Shopping Centre||Eastgate Shopping Centre||7||Eastgate Street||Gloucester||GL1 1XH||Gloucestershire||Computers|
|Vacant Property||Eastgate Shopping Centre||Eastgate Shopping Centre||8||Eastgate Street||Gloucester||GL1 1XH||Gloucestershire||Film Developers|
|Vacant Property||Eastgate Shopping Centre||Eastgate Shopping Centre||9||Eastgate Street||Gloucester||GL1 1XH||Gloucestershire||Bakers Shops|
|Vacant Property||Kings Walk Shopping Centre||Kings Walk Shopping Centre||27-39||Eastgate Street||Gloucester||GL1 1YU||Gloucestershire||Department Stores|
|Vacant Property||Kings Walk Shopping Centre||Kings Walk Shopping Centre||24a-26||Kings Walk||Gloucester||GL1 1RW||Gloucestershire||Mobile Phones|
|Vacant Property||Kings Walk Shopping Centre||Kings Walk Shopping Centre||30||Kings Walk||Gloucester||GL1 1RW||Gloucestershire||Art Galleries & Fine Art Dealers|
|Vacant Property||Kings Walk Shopping Centre||Kings Walk Shopping Centre||2||Clarence Walk||Gloucester||GL1 1HD||Gloucestershire||Party Goods / Novelties|
|Vacant Property||112||Eastgate Street||Gloucester||GL1 1QT||Gloucestershire||Bars|
|Vacant Property||11||Northgate Street||Gloucester||GL1 2AN||Gloucestershire||Mobile Phones|
|Vacant Property||9||Worcester Street||Gloucester||GL1 3AJ||Gloucestershire||Gift Shops|
|Vacant Property||50||Northgate Street||Gloucester||GL1 1SQ||Gloucestershire||Charity Shops|
|Vacant Property||180||Southgate Street||Gloucester||GL1 2EZ||Gloucestershire||Motorbikes & Accessories|
|Vacant Property||76||Southgate Street||Gloucester||GL1 2DX||Gloucestershire||Card & Poster Shops|
|Vacant Property||20||Southgate Street||Gloucester||GL1 2DP||Gloucestershire||Health Clinics|
|Vacant Property||46||Westgate Street||Gloucester||GL1 2NF||Gloucestershire||Florists|
|Vacant Property||115||Westgate Street||Gloucester||GL1 2PG||Gloucestershire||Tour Operators|
|Vacant Property||93||Westgate Street||Gloucester||GL1 2PG||Gloucestershire||Fast Food Takeaway|
|Vacant Property||57||Westgate Street||Gloucester||GL1 2NW||Gloucestershire||Letting Agents|
|Vacant Property||47||Westgate Street||Gloucester||GL1 2NW||Gloucestershire||Clothes – Children|
|Vacant Property||31||Westgate Street||Gloucester||GL1 2NW||Gloucestershire||Cafe & Tearoom|
Gloucester is rapidly developing an international reputation as a pathfinder for UK and global companies testing Digital High Street and smart city initiatives. So what’s leading to the spotlight being shone on this small city, nestled at the foot of the Cotswolds?
No one can deny that there is a wind of change blowing across the retail environment, with national trends in the UK showing a steady decline in footfall for many of the country’s towns and cities. Following hot on the movement towards out of town developments, the impact of Internet shopping through giants such as Amazon has left many traditional shopping areas struggling to fill voids and on a downward spiral of lower footfall.
However with every challenge there comes opportunity, and it is an opportunity that those involved with managing the city of Gloucester were determined to grasp and to do so in such a way as to put the small city at the forefront of the development of technologies that potentially could have a transformative effect on how residents and visitors will use their town and city centres in the future.
In 2014, Marketing Gloucester, the place making organisation for the city of Gloucester set out its aims to make the city the go to place for technology providers looking to develop smart city and digital high street solutions.
Jason Smith, CEO of Marketing Gloucester told us: “Gloucester is ideally suited to solution providers test bedding new technologies. It is a relatively compact city, with a representative demographic and a high degree of innovation and good digital infrastructure. It is a city that confirms with many of the norm baselines and so can provide an excellent modelling opportunity. Most importantly there is a team of people here who have built up a huge group of partners, including the University, private sector, and the local authority, who are happy to speedily adopt innovative products. By working with a wide range of partners we are rapidly building the jigsaw that will lead to digital solutions to support town and city centres and produce a seamless journey which will lead consumers from online to bricks and mortar”
Some of the innovations that have taken place in just a few years have included Gloucester becoming one of the first in the world and the first city in the UK to adopt a three in one integrated solution with CCTV over IP, Free high-speed WIFI across the whole city and 4G being installed simultaneously. This model has since been adopted by Cardiff, Glasgow, Nottingham, Leicester and Newcastle with others to follow.
Gloucester Councillor Jenny Watkins was instrumental in driving through the provision of this three in one solution and said “Once it was evidenced to us by Marketing Gloucester that we could leverage the funding we had budgeted for CCTV to also provide a step change in WIFI and 4G digital infrastructure, it become obvious to me that we should seize the opportunity especially since it would allow us to pursue our goals for digital inclusion and to be a connected city.”
A recent survey of the City centre wifi showed that over 10 million people had potential access to this annually with speeds regularly being reported of up to 136 mbps – which equates to faster download speeds than most people achieve at home or at their place of work.
So what else has been going on in Gloucester that is building its reputation as the place to testbed digital high street and smart city technolgies?
In 2015 Gloucester became the first destination outside of the UK to partner with Google’s Niantic Labs on the FieldTrip™ app, which allows virtual, location based tourism information through cell phone, tablet or Google Glass. Whilst Google Glass may have come and gone, the relationship between Marketing Gloucester and Niantic labs has shown real dividends during the recent Pokemon Go™ craze.
Pokemon Go™ is also produced by Naintic Labs and since much of the location data for Pokestops and Gyms was based on existing information uploaded for Fieldtrip™ and Niantic’s app Ingress™, Gloucester has an especially rich environment for Pokemon Go™ players which has attracted players from around the region, boosting the local economy. Needless to say Marketing Gloucester, were not shy in capitalising on this through social media, and by educating and encouraging retailers to promote their businesses near Pokestops and gyms and quickly trained retailers how to use the opportunities by purchasing and using Pokemon “Lures”. Gloucester cafe owner Nick Brookes reported “it was incredible the number of people who came and sat down in the cafe once we started using the Lures”
Prof. Richard Cuthbertson of Said Business School, University of Oxford has been examining Gloucester’s example as part of a European wide study, he has praised the city’s approach commenting:
“In our research of European cities with a positive focus towards digital technologies, especially those involving small retailers, Gloucester is an excellent example. This city recognises the need for a independent, third party enabler in Marketing Gloucester, providing a long-term, single point of contact, developing the relevant digital and physical infrastructure with multiple means of access for customers and retailers, while utilising simple tools, all within a strategy for “place” that encompasses the individual flavour provided by local retailers and services.”
Two of the projects that are currently being implemented are those being developed by Rewarding Visits, which was granted £1 million from the UK Government, Innovate UK funding, and Maybe, a solution that is being delivered as part of the DCLG, Great British High Street Project. Both of these are operating within the Digital high Street environment with the aim of encouraging purchasing to me made in bricks and mortar business rather than online.
Guy Chatburn, of Rewarding Visits, which won a £1 million Innovate UK grant to develop digital high street solutions comments “We chose Gloucester as the partner location for the third phase of the role out of our technology, primarily because alongside a great digital infrastructure, the city had a “can do” organisation like Marketing Gloucester that already had the trust of a wide range number of partners throughout the city which it could rally together relatively easily in order to enable our project to happen. They were especially good at helping us work with other organisations operating in complimentary areas such as Stagecoach and Trinity Mirror. There was also a much lower learning curve as Gloucester has a team with a understanding of the tech and the issues facing towns and cities, and that has definitely lead to us having a much stronger offering in a shorter period of time”.
Polly Barnfield OBE of “Maybe*” backed this up saying “Gloucester has proven to be the perfect place for us to test our digital high street solution #WDYT, and the help from Marketing Gloucester, GFirst Local Enterprise Partnership and Gloucester City Council was instrumental in enabling us to successfully roll out our pathfinder project across the other conurbations in the county and now futher across the country.”
Marketing Gloucester is part funded by Gloucester City Council with a board made up with movers and shakers in the private sector and chaired by the Leader of Gloucester City Council Paul James who is justifiably proud of the progress in realising the aims to make the city the go to place for technology providers looking to develop smart city and digital high street solutions. Councillor James is ambitious to build on the successes to date, commenting “The world is just at the beginning of the transformational opportunities presented by digital technologies and its great that Gloucester is being viewed as the ideal place to test these. In fact the city has a history of innovation in digital and high performance technologies, including being the home to Fasthost (UKreg owned by United Internet), Amazon’s Print on Demand service, Raytheon’s recently opened cyber security division, and Tidal Lagoon Power. We are open to working with those looking for a compact city to testbed their technologies”
Marketing Gloucester is also currently working with the Local Data Company (LDC) who with University of London are developing next generation footfall data collection and reporting, combined with their current retail dashboard. There are plans for Gloucester to have the highest number in the UK of LDC sensors generating data that will help retailers and place management teams intelligently model the city.
So what for the future? Jason Smith says that he is keen to continue building relationships with technology solution providers to build the jigsaw that will deliver a unified digital, place-based, solution for bricks and mortar retailers, and he mentioned Facebook and IBM as being targets for partnership. He enthusiastically responds when asked about the long term goals “this is all about letting tech companies know that Gloucester is the ideal place to test their technologies from the point of view of physical environment, infrastructure and partners already operating in the city. This is a city where we present solutions not problems to businesses wanting to be involved and we welcome new partners”
It is clear that Gloucester has very ambitious plans to be a smart city, and from talking to those involved, it looks like they might achieve it.
The International Journal of Electronic Commerce is the leading refereed quarterly devoted to advancing the understanding and practice of electronic commerce. It serves the needs of researchers as well as practitioners and executives involved in electronic commerce. The Journal aims to offer an integrated view of the field by presenting approaches of multiple disciplines.
Electronic commerce is the sharing of business information, maintaining business relationships, and conducting business transactions by digital means over telecommunications networks. The Journal accepts empirical and interpretive submissions that make a significant novel contribution to this field. Such contributions may present:
- experimental, theoretical, or survey-based research, relevant to the progress of electronic commerce
- paradigmatic designs and applications
- investigation of organizational, societal, and international issues of electronic commerce
Analytical attention is focused on the following issues:
- The marketplace and organizational effects of e-commerce
- Business and organizational transformation with e-commerce
- Business value in e-commerceInternet business models
- Supply chain management and collaborative commerce
- E-tailing and multichannel selling
- Co-creation and consumer roles in e-commerce
- Online communities
- Social media and social networks
- Economics of electronic commerce
- E-commerce in business globalization
- Marketing on the Web
- M-commerce and pervasive computing
- Digital product management and property rights
- Security and privacy of transactions and information
- E-commerce payment systems
Contributors are invited to submit manuscripts for publication in the International Journal of Electronic Commerce.
Springboard Commentaries, November 2016
National HIgh Street Index
The result for high streets in November footfall reflects the continued bounce back that we have been tracking for the past few months, with footfall moving to -0.7% from -4.2% in November 2015, albeit that it slipped back a little from the -0.3% in October.
Black Friday is the key trading feature of November; not only was it……. read more
Night Time Economy Index
Footfall during night time hours in November dropped by -3.1%, which a further worsening of the position following a modest drop of -0.1% in October, although an improvement on the drop of -5.3% in November 2015. Footfall dropped in the first three weeks of the month, with declines increasing in magnitude each week from -3.9% in Week 1 to -6.3% in Week 3. In Week 4, …….. read more
Last visited: December 2016
11.2%GB All Vacancy Rate
12.3%GB Retail Vacancy Rate
8.2%GB Leisure Vacancy Rate
12.1%All Vacancy Rate
12.7%Retail Vacancy Rate
10.3%Leisure Vacancy Rate
464All Retail Units
155All Leisure Units
75Total Vacant Units
59Vacant Retail Units
16Vacant Leisure Units
Gloucester is one of the top places in the country when it comes to English heritage.
The city came in at number 13 in the Royal Society for Arts’ annual Heritage Index, beating the likes of Tewkesbury, Cheltenham and even parts of London.
The Index is based both on the amount of heritage sites an area can boast, and the way in which they are utilised to create a distinct local identity.
Gloucester scored well on both counts, doing well in particular for the number of historic buildings in the area.
In total, there are 35 Grade I listed buildings, 49 Grade II* listed buildings and 379 Grade II listed buildings in the city.
Gloucester also did well in terms of museums, archives and artifacts activities, hosting 16 Heritage Open Days in 2016 and making the most of generous Heritage Lottery Fund and Arts Council England funding.
Commenting on the 2016 Heritage Index, Matthew Taylor, RSA Chief Executive, said: ““At its best, a proper understanding of heritage – which goes beyond protecting history – fuels passion, pride and a unique place identity.
“This year’s RSA Heritage Index shows how some localities have grasped the opportunity heritage provides.”
Top 15 heritage hotspots in England
1 / City of London
2 / Kensington and Chelsea
3 / Westminster
4 / Scarborough
5 / West Somerset
6 / South Lakeland
7 / Gosport
8 / Oxford
9 / Norwich
10 / Weymouth and Portland
11 / Hastings
12 / Cambridge
13 / Gloucester
14 / Purbeck
15 / Copeland
Jason Smith, CEO Marketing Gloucester commented “This is a wonderful independent recognition of the rich heritage of the city and all the hard work that goes into promoting and protecting that heritage by the Civic Trust and other organisations in the city. A record 4million people a year are now visiting the city, many of them specifically because of Gloucester’s heritage. It is important that we recognise the significant impact this has on supporting 4100 jobs in the city and continue to promote our fantastic assets. According to the Royal Society for Arts’ annual Heritage Index Gloucester can truly be classed as a “premier league” city for Heritage vying with Cambridge and Hastings, and it’s easy to understand why when one looks at attractions such as the Cathedral, Historic Docks, St Mary de Crypy and Lllanthony Priory and so-on”
Latest provisional data from independent research organisation The South West Research Company Ltd shows the extraordinary success Gloucester has had in attracting tourists to the city since 2013 with the Cathedral city overtaking Cheltenham in 2015.
Some of the highlights of the report include:
- Total visitor spend in Gloucester in 2015 exceeded £200 million a massive 68% increase from 2013, with spend increasing by 72% over the same period
- Over 4100 Jobs supported by tourism in Gloucester equivalent to 7% of total employment in the city with an additional 1,300 jobs created since 2013
- A massive jump in day visitors to 3.1 million a year in 2015 from 2 million in 2013
- 11% growth in hotel bookings over the period
- Gloucester showing fastest growth in tourism for the whole county
Paul James, Chair of Marketing Gloucester “We can be immensely proud of how the hard work and investment put into developing Gloucester as a tourist destination is showing returns. All areas are showing extraordinary results which beat both regional and national trends”
When asked if there were any indicators for the future, Jason Smith, Chief Executive of Marketing Gloucester responded “One thing the figures highlight is that with such high occupancy rates, it is a matter of urgency that we increase the number of Hotels within the city in order to not create barriers to growth”
Marketing Gloucester is an organisation that is owned by Gloucester City Council, with a board of Private sector directors, Chaired by leader of the city council, Councillor Paul James. Along with being the tourism and marketing body for the city is also responsible for inward investment and events
|Comparison v 13 %||-3||25||16|
|Comparison v 13 %||-16||11||4|
|Comparison v 13 %||-8||5%|
|Tourism day visits||1,822,000||3,165,000||18,029,000|
|Comparison v 13 %||-4||52||-3|
|Tourism day visit spend||£75,798,000||£130,547,000||£625,385,000|
|Comparison v 13 %||10||75||8|
|Other visitor related spend||£7,713,000||£8,459,000||£43,420,000|
|Comparison v 13|
|Total visitor related spend||£154,160,000||£200,298,000||£1,094,527,000|
|Comparison v 13 %||6||68||16|
|Total business turnover||£198,493,000||£254,715,000||£1,525,183,000|
|Comparison v 13||-1||55||28|
|Tourism as % of total||7%|
|Comparison v 13 %||-0.6||35.7|
|Staying tourist supported employment|
|Direct FTE employment||915||802||5,443|
|Indirect & induced FTE employment||480||423||3,751|
|% of employment||3%||3%||4%|
|Comparison v 13 %||-13||27||8|
|Day visitor supported employment|
|Direct FTE employment||735||1,233||6,168|
|Indirect & induced FTE employment||340||582||3,984|
|% of employment||3%||4%||4%|
|Comparison v 13 %||0||65||-4|
Since 2010 tourism has been the fastest growing sector in the UK in employment terms. Britain is forecast to have a tourism industry worth over £257 billion by 2025.
The big picture – the tourism economy: delivering jobs and growth
Source: Tourism: jobs and growth. Deloitte November 2013
The Deloitte Tourism: jobs and growth report found that the marginal revenue required to create a job in UK tourism is estimated to be around £54,000. For every 1% increase in total expenditure in UK tourism, it might be expected that full time equivalent employment will increase by 0.89%.
The sector is predicted to grow at an annual rate of 3.8% through to 2025 – significantly faster than the overall UK economy (with a predicted annual rate of 3% per annum) and much faster than sectors such as manufacturing, construction and retail.
Source: Tourism: jobs and growth. Deloitte November 2013
Britain will have a tourism industry worth over £257 billion by 2025 – just under 10% of UK GDP and supporting almost 3.8 million jobs, which is around 11% of the total UK number.
Tourism’s impact is amplified through the economy, so its impact is much wider than just the direct spending levels. Deloitte estimates the tourism GVA multiplier to be 2.8 – meaning that for every £1,000 generated in direct tourism GVA there is a further £1,800 that is supported elsewhere in the economy through the supply chain and consumer spending.
Inbound tourism will continue to be the fastest growing tourism sector – with spend by international visitors forecast to grow by over 6% a year in comparison with domestic spending by UK residents at just over 3%. The value of inbound tourism is forecast to grow from over £21bn in 2013 to £57bn by 2025, with the UK seeing an international tourism balance of payments surplus in 2023, almost forty years since the UK last reported a surplus.
Download the full report from Deloitte to discover tourism’s central role in creating new jobs across Britain (PDF, 3.93MB), commissioned by VisitBritain in 2013.
Inbound tourism to the UK
The 36.1 million overseas visitors who came to the UK in 2015 spent £22.1 billion – both setting records. These figures represent a 5% increase in volume and 1% (nominal) increase in value compared with 2014.
In 2015 the UK ranked eighth in the UNWTO international tourist arrivals league, a position held for a number of years, behind France, USA, Spain, China, Italy, Turkey and Germany. The UK accounted for 2.9% of global arrivals in 2015.
In 2015 the UK was in sixth place in the international tourism earnings league (down from fifth in 2014) behind the USA, China, Spain, France and Thailand according to UNWTO figures.
The UK accounted for 3.4% of international tourism receipts in 2015.
In 2015 France, the USA and Germany were the top three markets in terms of number of visits to the UK accounting for 30% of visits. The top three markets measured in terms of visitor spend were the same markets although in a different order (USA, France and Germany) accounting for 27% of all overseas visitor spend in the UK.
London accounts for 54% of all inbound visitor spend, the rest of England 34%, Scotland 8% and Wales 2%.
A separate page is dedicated to covering key Inbound Tourism Facts.