Rebuild the city gates! Proposal for celebration in 2021 of the 550th Anniversary Commemoration of Margaret of Anjou and Gloucester’s contribution to Yorkist success at Battle of Tewkesbury Margaret of Anjou

margaret

1) Margaret of Anjou (French: Marguerite; 23 March 1430 – 25 August 1482) was a fascinating character, much maligned by Shakespeare, but by any measures an extraordinary woman in a time dominated by men. Margaret was the Queen of England by marriage to King Henry VI from 1445 to 1461 and again from 1470 to 1471. Born in the Duchy of Lorraine into the House of Valois-Anjou, Margaret was the second eldest daughter of René, King of Naples, and Isabella, Duchess of Lorraine.
2) She was one of the principal figures in the series of dynastic civil wars known as the Wars of the Roses and at times personally led the Lancastrian faction. Owing to her husband’s frequent bouts of insanity, Margaret ruled the kingdom in his place. It was she who called for a Great Council in May 1455 that excluded the Yorkist faction headed by Richard of York, 3rd Duke of York, and this provided the spark that ignited a civil conflict that lasted for more than 30 years, decimated the old nobility of England, and caused the deaths of thousands of men, including her only son Edward of Westminster, Prince of Wales, at the Battle of Tewkesbury in 1471.
3) In events leading to the battle of Tewkesbury, the actions of the city of Gloucester in turning her and her troops away at the South Gate are claimed by many to have been decisive in deciding the results of the battle and the war.

Proposal

4) To commemorate the 550th anniversary of the turning away of Margaret of Anjou at South Gate at we are proposing a week-long festival will be held in Gloucester. One key element to this will be the reconstruction of the South Gate and part of the wall on Kimbrose Triangle. This would provide a backdrop and performance space for many of the other activities and provide a valuable link activity area between city centre and docks. The team at Marketing Gloucester are working up a plan with partners including Tewkesbury medieval festival.  We are delighted to confirm that early support has been committed to the infrastructure by Gloucester BID who see the huge benefits of increased visitor numbers through the year. We are very happy to hear from anyone who would like to be involved and envisage that the History Festival in September could be an important part of the celebrations. Currently we have partners involved in the following, or who are investigating:

a) Building of replica South Gate and part of the wall at Kimbrose triangle, with this to also provide performance space to the North Side, and be suitable for other uses during the year, including Gloucester Day

gates

b) Re-enactment celebrating the anniversary in 2021 including a potential march from Gloucester to Tewkesbury. Timing to be around Tewkesbury Medieval Festival second week of July with possible additional events 3rd May 2021
c) Original Play on Margaret of Anjou (possibly outdoors at Kimbrose Triangle)
d) New devoted Margaret of Anjou Website
e) Partnership with the other towns/cities connected with Margaret of Anjou particularly Tewkesbury
f) Series of Talks on Margaret of Anjou (Glos Hist Fest)
g) Medieval Fayre
h) Medieval Banquet at the Cathedral
i) Museum exhibition regarding Margaret of Anjou and Gloucester’s importance in war of the roses (Richard III)
j) Schools education piece/competition
k) Civic Trust walking tours
l) Archaeology TBC Andrew Armstrong
m) Performance of series of William Shakespeare’s 1st Tetralogy of History plays, which include Margaret of Anjou: Henry VI, Part 1, Part 2, Part 3 and Richard III. She is the only character to appear alive in all four plays.
o) Further uses for gate, including morphing for use during Civil War re-enactment and Gloucester Day

Background

5) Battle of Tewkesbury – King Edward realized that the Lancastrians were seeking to cross the River Severn into Wales. The nearest crossing point they could use was at the city of Gloucester. He sent urgent messages to the Governor, Sir Richard Beauchamp, ordering him to bar the gates to Margaret and man the city’s defences. When Margaret arrived on the morning of 3 May, Beauchamp refused her summons to let her army pass, and she realized that there was insufficient time to storm the city before Edward’s army arrived. Instead, her army made another forced march of 10 miles (16 km) to Tewkesbury, attempting to reach the next bridge at Upton-upon-Severn, 7 miles (11 km) further on. Edward meanwhile had marched no less than 31 miles (50 km), passing through Cheltenham (then little more than a village) in the late afternoon. The day was very hot, and both the Lancastrians and Edward’s pursuing army were exhausted. The Lancastrians were forced to abandon some of their artillery, which was captured by Yorkist reinforcements following from Gloucester.
6) At Tewkesbury the tired Lancastrians halted for the night. Most of their army were footmen and unable to continue further without rest, and even the mounted troops were weary. By contrast, King Edward’s army was composed mainly of mounted men, who nevertheless dismounted to fight on foot as most English armies did during this period. Hearing from his “prickers” or mounted scouts of Margaret’s position, Edward drove his army to make another march of 6 miles (9.7 km) from Cheltenham, finally halting 3 miles (4.8 km) from the Lancastrians. The Lancastrians knew they could retreat no further before Edward attacked their rear, and that they would be forced to give battle.
7) Margaret was taken prisoner by the victorious Yorkists after the Lancastrian defeat at Tewkesbury. In 1475, she was ransomed by her cousin, King Louis XI of France. She went to live in France as a poor relation of the French king, and she died there at the age of 52

Depictions in Fiction
8) Margaret is a major character in William Shakespeare’s 1st Tetralogy of History plays. Henry VI, Part 1, Part 2, Part 3 and Richard III. She is the only character to appear alive in all four plays. Shakespeare portrays Margaret as an intelligent, ruthless woman who easily dominates her husband and fiercely vies for power with her enemies. In Henry VI, Part 2 Margaret has an affair with the Duke of Suffolk and mourns his death by carrying around his severed head. In Henry VI, Part 3 she personally stabs the Duke of York on the battlefield (after humiliatingly taunting him) and becomes suicidal when her son Edward is killed in front of her. Despite the fact that Margaret spent the rest of her life outside England after the death of her husband and son, Shakespeare has her return to the court in Richard III. Margaret serves as a Cassandra-like prophetess; in her first appearance she dramatically curses the majority of the nobles for their roles in the downfall of the House of Lancaster. All of her curses come to pass as the noblemen are betrayed and executed by Richard of Gloucester, and each character reflects on her curse before his execution. Shakespeare had famously described Margaret : “How ill-beseeming is it in thy sex/ To triumph like an Amazonian trull/ Upon their woes whom Fortune captivates.”[27]

9) Margaret is the title character of Giacomo Meyerbeer’s 1820 opera Margherita d’Anjou.

10) In the 1963 production by the Royal Shakespeare Company of The Wars of the Roses, broadcast by the BBC in 1965 and 1966, Margaret was played by Peggy Ashcroft. In the second series of The Hollow Crown: The Wars of the Roses, a three-part television adaptation of the Tetralogy first broadcast in 2016, Margaret was portrayed by Sophie Okonedo.
11) Margaret of Anjou has an important role in Bulwer-Lytton’s The Last of the Barons (1843).
12) Margaret of Anjou is the main character in Barnaby Ross’s 1966 novel, The Passionate Queen – Barnaby Ross was a publisher’s house name for historical novels written by various authors, among them Don Tracy, who wrote The Passionate Queen.
13) Margaret of Anjou is the subject of Betty King’s 1974 biographical novel Margaret of Anjou – a sympathetic portrayal.
14) Margaret of Anjou is an important character in Sir Walter Scott’s 1829 novel Anne of Geierstein, where she appears disguised as a beggar following her exile.
15) Margaret of Anjou is the main character in Jean Plaidy’s 1982 novel The Red Rose of Anjou.
16) Margaret of Anjou is the important character in the early parts of Sharon Kay Penman’s 1982 novel The Sunne in Splendour, up until the Battle of Tewkesbury.
17) Margaret of Anjou is the subject of Alan Savage’s 1994 novel Queen of Lions, a portrayal which imagines she had an exceptionally active sex life.
18) Margaret of Anjou is one of the major characters in The Lady of the Rivers by Philippa Gregory (2011), narrated by Jacquetta of Luxembourg.
19) She also appears in The White Queen by Philippa Gregory (2009), narrated by Elizabeth Woodville.
20) She is mentioned in The Red Queen by Philippa Gregory (2010), narrated by Margaret Beaufort, Countess of Richmond and Derby.
21) She also appears in The Kingmaker’s Daughter by Philippa Gregory (2012), narrated by Anne Neville.
22) Margaret of Anjou is the main character in Susan Higginbotham’s 2011 novel The Queen of Last Hopes – a sympathetic portrayal.
23) Margaret of Anjou is a major subject in Stormbird, the first book of Conn Iggulden’s trilogy about The Wars of the Roses.
24) She also is the subject of a fictional biography, The Royal Tigress by a fictional character, David Powlett-Jones who is the main subject of To Serve Them All My Days, R.F. Delderfield’s novel of a Welsh schoolmaster at a Devon public school from World War I to the Battle of Britain in the 1940s. Delderfield, in the person of Powlett-Jones, appears to have a very good grasp of Margaret’s life and the Wars of the Roses, and the content and development of the book give us an entertaining sub-plot to the book’s main narrative.
25) In the television series The White Queen (2013), based on Gregory’s The Cousins’ War novels, Margaret of Anjou is portrayed by Veerle Baetens.

Potential partners
26) Tewkesbury Medieval Festival
27) Museum of Gloucester
28) Gloucester City Council
29) Gloucester Heritage Forum
30) Gloucester History Festival
31) Gloucester Music Festival
32) Gloucester BID/ Marketing Gloucester
33) Strike a light
34) Gloucester Culture Trust
35) G15+
36) Gloucester BID
37) Richard III society
38) Others..

Links
39) http://www.luminarium.org/encyclopedia/margaretanjou.htm
40) http://www.luminarium.org/encyclopedia/margaret-robber.htm
41) http://nicolequinnnarrates.blogspot.com/2013/03/the-legend-of-queen-margaret-of-anjou.html
42) http://dangerouswomenproject.org/2016/06/11/margaret-of-anjou/

For enquiries please contact Karen@marketinggloucester.co.uk or Natasha@marketinggloucester.co.uk

Prestigious Water City Music, expanding from London to Gloucester Tall Ships & Adventure Festival, May 25 2019.

Water City Music, Gloucestershire Academy of Music and Marketing Gloucester are joining forces to bring a magical extra dimension to this year’s Gloucester Tall Ships and Adventure Festival.

Visitor numbers to the historic Gloucester Docks reach 200,000 over the weekend (May 25th to 27th) attracting visitors from across the UK and the Water City Music programme will see children and other musical groups perform on three stages around the docks.

Led by Gloucestershire based artistic director Michael Bochmann, Water City Music stages musical events – of assorted size and scale – at striking water-based venues across the UK.   The annual flagship Tower of London Festival each June has, in recent years, involved over 1,800 musicians and 60 schools performing for huge numbers of daily visitors and it is hoped that similar success can now be spread to the Gloucester event.

The Water City Music day will be held on the Saturday of the Bank Holiday weekend (25th) with massed choirs put together from Gloucestershire schools to perform songs on one of the stages whilst smaller performing groups will have 20 to 30 minute slots to entertain the thousands of visitors.  In the run up to the event schools will receive expert guidance from Gloucester choral specialist Vicki Field.

A third stage will be used to showcase the Gloucestershire GAMELAN, an amazing orchestra of Indonesian percussion instruments bringing the music of the rainforest right to the water’s edge of Gloucester’s historic docks; with free workshops and performances taking place throughout the day.

County schools and performing groups are invited to join the event by enquiring directly with admin@wcm.org.uk or via Gloucestershire Academy of Music.

All participants in the Water City Music festival will get free access to the Tall Ships & Adventure event and free access for 1 accompanying adult.  We look forward to seeing you there.

The Water City Music organisation is an entirely self-funding body relying on grants, sponsorship and fundraising to sustain its events and programmes. Every penny we raise goes back into expanding our reach, putting on bigger and better events and more sustainable programmes.  Local businesses are invited to contact the charity (admin@wcm.org.uk) to discuss sponsorship and profile-raising opportunities.

http://watercitymusic.com/

_____________________

Will Kings Quarter deliver?

In May 2015, as plans were being drawn up for Gloucester’s new Transport Hub, I wrote a short piece about the opportunity this development had for setting a benchmark for future developments in the city.
bus
At the time of writing that article there were many cynics who thought that this was just another project that was “jam tomorrow”.  Anyone who sees the completed project just three years later will be delighted by the speed of the conclusion of this project and particularly the fantastic job done by Architects BDP led by Neil Sansum, Kier Construction and all the partners involved, not least GFirst LEP for providing funding and Philip Ardley and the team at Gloucester City Council .  Whatever your political views there is also no doubt that Leader and cabinet member for regeneration Cllr Paul James  led on this project and should be commended for his efforts in the continued regeneration of Gloucester. What particularly has been satisfying is to see how Architects BDP listened closely to those who wanted this building to be grounded in its place and be recognisable as distinctly Gloucester.  In many peoples opinion it is a beautiful modern building that through the use of limestone and a future installation of stained glass will tie it into the city. Now we are in a similar position with Kings Quarter as we were when I wrote the article in 2015.  Once again I have confidence that this regeneration will come to pass, since much of the funding is in place and the City Council now own almost all the plots that need development.  However once again I believe that before the diggers go in it would be well to reflect on what we want from Kings Quarter – something that is just better, or something that is good or even great?  Below are some images from the recent application which demonstrate current thinking on design. 
0_SFR_GLO_KingsSquare171218_05
Some of the questions that are important to consider before these are approved are whether these proposals really ground us in place? Are they distinctly Gloucester?  Do they use materials and reference vernacular idioms that have defined the city for over two thousand years? Are they the sort of designs that are likely to stand the test of time?  Have these designs built upon the excellent work done with the Transport Hub.  Are these current plans really good or great, even inspirational, or are they just better than what is there currently?
0_SFR_GLO_KingsSquare171218_02
Gloucester is not Bracknell, Reading, or Bristol.  We have a fantastic opportunity to show our pride in the place in which we live and work and follow the example of Bath which has taking pride in it’s local heritage and reinvented it for the 21st century. It is timely to consider these plans now as the current application is a hybrid, meaning that the designs are not yet fixed for the outline elements and that the application will take some months to determine therefore there is time for changes to be made to the detailed elements of the design as well(e.g. Kings House and Plot 2 – directly behind the new transport hub).
The politicians and planners of Gloucester have the chance now to build on the success of the Transport Hub and demonstrate a genuine vision for the Kings Quarter and the city of Gloucester, one that is not a watered down, pastiche version of internationalist modernism but one born of Gloucester and one that will make the people of Gloucester prouder still of their home city. Any architect involved in this project should try to get under the skin of the identity of the city and its citizens and aim to present architecture that will truly inspire the next generations, following the spirit of those who design the Cathedral and aiming to design something that is not just of 2019 but buildings that will not date but will  have a timeless quality and still have relevance in 100 or 200 years.
Will Kings Quarter deliver?  I believe it can, but the designs need to evolve for it to deliver the full potential for this important gateway to the city

A chance for #Gloucester! Ideas for a new vernacular architecture.

Developing a new vernacular for the city of Gloucester

For those involved in the regeneration of the Cathedral city of Gloucester there are few, if any who would deny that the city is “on the up”. Economic indicators show that this is a city that is growing at a region beating pace. As a city, Gloucester finally seems to have its ducks in a row regarding the pieces of regeneration that need to be undertaken to complete the incredible transformation that we can see significantly completed at the Quays and Docks. Money has been committed to the development of Blackfriars Quarter, Barbican and Quayside with a start date scheduled for the first ground clearance and the former Prison is ready to be developed. Money has been committed, assets purchased and architects appointed for the bus station in Kings Quarter. Development of an iconic multi-use venue located at Southgate moorings has been muted and if realised would fill the much maligned “missing link” between Gate streets and the redeveloped Quays.

GlooucesterCathedral

All of these are exciting projects behind which there is a head of steam, but maybe now – before we start sending in the excavators – is the time that we should pause and examine exactly what we want to see at these locations and what the city needs in order to fulfil the needs and aspirations of the current population and to overcome the barriers to growth for Gloucester becoming a “complete” city.

Although there can be much debate as to what type of development should be where – residential, hotels, leisure, cultural facilities and so-on the purpose of this article is not to consider the type of development but to discuss whether before we run headlong at our new regeneration projects we should not first try and establish how we want these to look.

Gloucester has been presented with a once in a life time opportunity to define the look and feel of the city. The major redevelopments will be positioned at points in the city where they will make a statement. The question we must ask ourselves is what do we want that statement to be?

My view is that it is now that we should be looking to develop guidelines for a new vernacular architecture for Gloucester – and one that directly speaks to the heart of the residents of the city and will continue to build on what makes this city unique. For too long major developments have been imposed on the city in a watered down homogenous form that at best pays lip service to place.

In developing this new vernacular architecture we need to answer two questions – what are we hoping to achieve by this and what will be its influences and points of reference.

By developing a new vernacular, planners, influencers and visionaries in Gloucester have a chance to help define what Gloucester is both to its citizens and to the wider world. By promoting this new vernacular in iconic keystone developments there is an opportunity to develop the sense of place and civic pride that is needed by every thriving city which aims to grow.

So what should the new vernacular reference? In many cities and towns this might seem a difficult question and possibly even in Gloucester where over the 2000 years of history there have been a wide range of architectural influences and materials. These include buildings constructed from the remains of the Roman and later Anglo-Saxon fortifications, fine timber framed buildings such as The New Inn and 26 Westgate, Regency, and red brick within the industrial dock areas and Victorian and Edwardian suburbs.

Yet alongside of all of these – none of which is peculiarly home grown – in Gloucester there is a piece of architecture that already is defined by and defines the city. This piece of architecture was created by local craftsmen using local materials and using locally developed new forms and techniques which were years ahead of their contemporaries. It is a building that has influenced many other significant buildings in the city’s history and worldwide. This building is the beautiful, iconic Abbey of St Peters otherwise known as Gloucester Cathedral.

This is the building that I believe should be the touchstone for developing the new vernacular for Gloucester. Without being recidivist we should be looking to develop an architectural pallet of materials and design themes that will enable visitors and locals alike to identify the new developments as being uniquely Gloucester. There are three, possibly four influences that I believe any architect seeking to produce civic architecture that truly references Gloucester should refer to. These are as follows.

  • Perpendicular Gothic[1]
  • Large glass windows subdivided geometrically
  • Limestone
  • Fan Vaulting

perpendicular-window

Imagine developments such as the new bus station, Kings Quarter and a beautiful iconic multi-use cultural center on Southgate moorings which whilst refraining from cliché nevertheless reference and reinterpret the soaring and elegant perpendicular gothic arch, large glass windows divided geometrically and reflecting and empahasising colour and utilised the warm cotswold colours the people of Gloucester identify with the building which defines the city. This is the opportunity.

The politicians and planners of Gloucester have the chance now to demonstrate a genuine vision for the city of Gloucester, one that is not a watered down, pastiched version of internationalist modernism but one born of Gloucester and one that will make the people of Gloucester prouder still of their home city. Any architect involved in this project should try to get under the skin of the identity of the city and its citizens and aim to present architectural that will truly inspire the next generations, following the spirit of those who design the Cathedral and aiming to design something that is not just of 2015 but buildings that will not date but will  have a timeless quality and still have relevance in 100 or 200 years.

 

[1] http://www.britainexpress.com/architecture/perpendicular.htm

Background on Tourism Statistics produced for Gloucestershire

Below are some technical data on Sources and data for the Gloucestershire Tourism statistics including definitions
What is GBTS?

The Great Britain Tourism Survey is undertaken by TNS for VisitBritain and is based
on approximately 2,000 face-to-face per week throughout the year as part of TNS’s
RSGB Omnibus survey. It provides basic headline data on the volume and value of
domestic tourism, for England as a whole, for the English regions and for the
counties or unitary authorities.
What is IPS?
The International Passenger Survey is conducted by Office for National Statistics
and is based on face-to-face interviews with a sample of passengers travelling via
the principal airports, sea routes and the Channel Tunnel, together with visitors
crossing the land border into Northern Ireland. Around 0.2% of all travellers are
interviewed, with approximately 55,000 interviews of overseas visitors obtained
throughout the year. IPS provides headline figures, based on the county or unitary
authority, for the volume and value of overseas trips to the UK.
What is GBDVS?
In 2011, VisitEngland, Visit Scotland and Visit Wales commissioned a new survey to measure volume and value of tourism day visits in England. A number of earlier
surveys were conducted to measure this key sector of the economy, most recently in
2005, but it has been difficult to make comparisons over time due to changing
definitions and survey methodologies. In the new survey, interviewing is carried out
weekly, using an online methodology, and an annual sample of over 38,000
interviews with GB adults. The GB Day Visits Survey is an Official Statistic, and is produced in adherence with the Code of Practice for Official Statistics (2009).

What is the England Occupancy Survey?
As part of the EU Directive on Tourism Statistics adopted in 1995, the UK must
report regularly a specified range of statistics to Eurostat, the official statistical office
of the European Community. Included in these statistics are monthly occupancy
rates for UK serviced accommodation. The responsibility for providing this data lies
with the four National Tourist Boards. A sample of establishments are recruited to
the survey and asked to complete a data form each month, giving details of their
nightly room and bed occupancy. The data returned is processed and analysed to
produce monthly occupancy rates for the whole area and for specific types of
accommodation providers, size of establishment, location etc.
What is the ASHE?
The Annual Survey of Hours and Earnings (ASHE) provides information about the
levels, distribution and make-up of earnings and hours worked for employees in all
industries and occupations. The ASHE is a new survey developed to replace the
New Earnings Survey (NES) from 2004, including improvements to the coverage of
employees, imputation for item non-response and the weighting of earnings
estimates. The ASHE is based on a 1 per cent sample of employees in United Kingdom
What is the Labour Force Survey?
The LFS is a household panel survey of employment, continuous since 1992, with
results produced each quarter. It has a sample of approximately 60,000 households.
The LFS is the government’s largest continuous household survey and participation
in the survey is voluntary. LFS data are weighted to enable population estimates to
be produced. The weighting also attempts to compensate for differential non-response among different subgroups in the population. LFS is designed to provide information on the UK labour market that can be used to develop, manage and evaluate labour market policies. Aspects reported include rates of employment, unemployment and economic activity.
Terms used
What is a day visitor?
A day visitor is defined as someone making a day trip to and from home
for leisure purposes. The report excludes trips undertaken for business or study purposes. This report presents data on those who took trips of at least 3 hours duration on an irregular basis as defined by the GBDVS 2011. These are identified as tourism day
trips by the Departmentof Culture, Media and the Sport.
What is a staying visitor?
A visitor staying away from home for at least one night. Often measured in trips to
overcome the issue of one visitor making two or more trips to an area in a given
period.
What are VFR trips?
VFR trips are those where visiting friends or relatives is the main purpose for making
a trip. While many trips to visit friends and relatives will be accommodated in the
homes of these friends/relatives, some will make use of other forms of accommodation. It should also be noted that other forms of trip, for instance for holiday or business purposes, may stay with friends and relatives rather than in commercial ccommodation.
What is a multiplier?
Additional activity arising as a result of an initial direct input. Two forms of multiplier
are used in the model, namely indirect or supply multipliers, representing the additional economic activity arising from the purchase of supplies and services by businesses in direct receipt of tourism spending; and induced multipliers arising from additional economic activity supported by the expenditure of wages earned by employees in businesses supported directly or indirectly by tourism spending.
What are full time equivalent jobs (FTE’s)?
A FTE is defined as a job involving an input of 37 or more hours work per week for a
full year. For the purposes of the Model, the total number of FTE jobs is the number
of full time jobs that the number of actual jobs equates to. For example, 2 part time
all year round jobs, each covering 18.5 hours per week would equate to 1 FTE job.
What are actual jobs?
This figure gives the actual number of jobs, regardless of the amount of hours
worked or the seasonality of the employment. For example, 3 part time jobs and 2
full time jobs would equal 5 actual jobs. Many jobs are seasonal or part-time in
nature in the tourism sector, so an adjustment is made to calculate the actual
number of jobs from the number of FTEs. The adjustment is based on the findings of
surveys of tourism related businesses, and national employment surveys.
What are direct jobs
For the purposes of this model jobs have been categorised as direct, indirect or
induced. Direct jobs are those in businesses in receipt of visitor spending. For
example, jobs supported by visitor spending at a hotel would be direct jobs.
What are indirect jobs?
Indirect employment arises as a result of expenditure by businesses in direct receipt
of visitor expenditure on the purchase of goods and services for their businesses.
For example, some of the employment at a business supplying food and drink may
be supported through the supplies that the business sells to hotels (or any other
business in direct receipt of visitor expenditure).
What are induced jobs?
Induced jobs are those that are supported by the spending of wages by employees
in direct and indirect jobs. Such spending will be spread across a wide range of
service sectors.
What are total jobs?
Total jobs include those in tourism related businesses supported by tourist spending
and those indirectly arising or induced by spending across the service sector in
suppliers of goods and services.
Direct jobs + indirect jobs+ induced jobs = Total jobs
What is ‘other tourism spend’?
Apart from expenditure associated with the individual trips, some
forms of activity also involve ongoing expenditure on accommodation, for instance second home or boat maintenance, or result in additional spending by non-
visitors, for example friends and relatives with whom the tourist is staying. These other areas of expenditure are categorized as ‘other tourism spend’.

The Mathematical model

How does the model work?

The Cambridge Model is a computer-based model developed to calculate estimates
of the volume, value and economic impact of tourism on a County or District basis.
It draws on the combined experience of PA Cambridge Economic Consultants Ltd,
Geoff Broom Associates and the Regional Tourist Boards and utilises a standard
methodology capable of application throughout the UK. It therefore offers the potential for direct comparisons with similar destinations throughout the country. The approach was the subject of independent validation (R.Vaughan, Bournemouth University) in December 1994. The Model was judged robust and the margins of error acceptable and in line with other modelling techniques.
What are the model’s limitations?
The Model in its basic form relies on using information from a range of sources,
outlined above. The methodology and accuracy of these sources varies, and
therefore the estimates can only be regarded as indicative of the scale and importance of visitor activity in the local area. Thus the Model cannot take account
of any leakage of expenditure in and out of the local area from tourists taking day
trips in or out of the area in which they are staying. While it is assumed that these
may broadly balance each other in many areas, there will be an underestimate in
relation to overseas day visits from holiday accommodation in London to locations
receiving significant numbers from that source. Similarly, there is no information in
the 2012 Great Britain Day Visits survey with regard to business day trips. As with all
models, the outputs need to be viewed in the context of local information and
knowledge. Because of the data sources and modelling process, there will be a
potentially large margin of error associated with individual figures,
with small numbers being particularly prone to such errors. Therefore the outputs should be taken as indicative rather than definitive.

A record 7% of jobs in Gloucester are reliant on the growing tourism sector

It can hardly have passed anyone by who visits Gloucester today, that there have been massive changes in the last ten years.  Nowhere have these changes been reflected more than in the massive growth in the number of day visitors and tourists visiting the city from elsewhere in the UK and abroad. The growing success of Gloucester Quays and its events, the beautiful regeneration to the Cathedral quarter, the beautiful historic docks, the refurbished Waterways Museum and this year the restored Llanthony Secunda Priory along with successful events such as the Tall Ships Festival, Aethelflaed elebrations, SoMAC, Gloucester History Festival and the Three Choirs Festival have all contributed to providing activities and attractions for visitors that has led to a phenomenal growth in visitors to the city.

SoMAC-Art-in-the-City-banners

In 2015 Gloucester overtook Cheltenham in terms of the number of day visitors and total spend of visitors in the city. with nearly £205 million spent by visitors in 2017, an 62% increase on 2010.

Some highlights from the independent research which has been commissioned by Marketing Gloucester.

In 2017 there were :

3,203,000 day visits by tourist to Gloucester

920,000 nights stayed in Gloucester Hotels, B&Bs and so-on

An increase in the proportion of employment related to tourism from 5% of jobs to 7%

 

Capture

Jason Smith Chief Executive of Marketing Gloucester commented “Gloucester is now very firmly on the tourist map and these figures demonstrate how important it is that as a city we plan for the expected continued growth.  It is crucial that we particularly facilitate the development of new hotels, especially in the fully serviced sector as due to the few hotels we have, the strong growth in overnight visitors will be restricted.  It is also important going forward that we ensure that we have skilled staff in the hospitality sector and continue to invest in developing bookable products for tour operators”

Paul James, leader of Gloucester city Council, is Chairman of Marketing Gloucester and he said that he was encouraged by the figures commenting “All of the efforts that are going into regeneration of the city by the council, cathedral and private sector partners such as Peel, alongside the high profile promotion for the city which has been led on by Marketing Gloucester are really bearing fruits, bringing money and jobs to the city. Undoubtedly as Kings Quarter and other projects around the city are completed, we are likely to see the number of tourist and spend continue to increase”

Recently Marketing Gloucester was successful in bidding for part of a £500,000 fund to bring in US tourists to the city

Summary of the Budget announcements relating to High Streets.

Business rate reduction
Business rates for retailers with a rateable value of up to £51,000 will be cut by one third for the next two years, potentially benefitting almost 500,000 businesses and saving them around £900 million. Local Authorities will be fully compensated for the loss of income. The cut takes effect immediately in England but will need to be agreed in Scotland, Wales and Northern Ireland.
High Street Fund
A £675m Future High Streets Fund was announced to support local areas in England to prepare long term strategies for their high streets and town centres and then co-fund investment in town centre infrastructure, including to increase access to high streets and support redevelopment and densification around high streets through allowing investment in land assembly. The Fund will also support the regeneration of heritage high streets (up to £55m of the overall Fund). The expectation is that local authorities will partner with the private sector to develop proposals. The Fund is for High Street change not for adding additional retail space. Full details of the Fund will be announced by the year end but further information is available in a Department fact sheet

High Street Taskforce
The Fund will also support a new High Streets Taskforce that will support local leadership, providing high streets and town centres expert advice to adapt and thrive. This will provide hands-on support to local areas to develop data-driven innovative strategies and connect local areas to relevant experts. This will be launched early next year.
Planning consultation
A planning consultation opened yesterday to help support change on the high street. It is for England only and runs until 14 January 2019. This aims to make it easier for high streets to adapt for the future, with a wider range of retail, residential and other uses, looking at conversion of retail space to homes or offices and the potential for mixed use schemes. A second consultation will be published soon, including how to support the more effective use of tools such as Compulsory Purchase Orders and Local Development Orders.
Commercial property register
A register of empty commercial properties to support wider regeneration of our high streets and town centres is to be piloted.
Community use pilot
An ‘Open Doors’ pilot in five town centres to bring empty properties back into use by matching landlords of vacant premises with local community groups looking for space will be launched.
Public toilets
Standalone public toilets, however owned, will be no longer pay business rates. This covers 3,500 premises but will need legislation to introduce.
Transforming city fund
This has been increased to £2.4 billion and includes an extra £90 million for on demand buses
Belfast recovery
£2 million allocated to Belfast to help recovery from the Primark fire.
Digital Services Tax

Comes into force in April 2020 and expected to raise £400 million and only applies to companies generating more than £500 million per annum through the taxable business lines. This would include Amazon and other online marketplaces.
Immediate highway activities

£420 million made immediately available to local authorities for pothole repair, bridge repairs and other minor works. To be spent this year.
Pubs

Beer, cider and spirit duty have been frozen in a move to support pubs, which are an important feature of many high streets. The British Beer and Pub Association has welcomed the announcement saying: “An early Christmas for pubs and pub goers, saving the trade more than £100 million and securing thousands of jobs.”

Note, all information taken from Institute of Place Management

Gloucester Rhythm and Blues Festival starts this weekend

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The Gloucester Rhythm and Blues Festival (Saturday 21 – Sunday 29 July) takes over the city for a jam-packed festival of live music with nearly 70 live performances in the city’s pubs and cafes over nine days. The long-running festival opens with a special preview night (9pm Friday) at the Dick Whittington with the D. B. Smith Band. Then on Saturday, the festival kicks into overdrive with seven gigs including a performance from Blues supergroup Hipkiss, fronted by the 2012 British Blues Award-winning saxophonist, Patsy Gamble, and Muddy Manninen (ex-Wishbone Ash).

Highlights include former European Blues Challenge winners Max and Veronica from Milan, Innes Sibun Band, Buzzin’ Hornets, Oliver Darling And The Dirty Robbers, Storm Warning and the critically acclaimed Elles Bailey Band whose 2017 debut album ‘Wildfire’ earned rave reviews. Maverick Magazine gave ‘Wildfire’ top marks (5/5) calling every song ‘Fresh & Original’ and Blues In Britain reminding us that ‘It’s a fact that very few make it to the big stage but Elles Bailey has the necessary talent, the drive, and now the product.’ She has been nominated for this year’s Best Female Act at the European Blues Awards and has scooped another 4 nominations at the British Blues Awards.

On Wednesday 25 July, The Cross Keys Inn hosts the official Blues Festival Open Mic hosted by Mark Cole. Expect a few surprise guests popping in to play with the Sons of the Delta front man. On the closing weekend, both the Dick Whittington and Café Rene will have outdoor stages. The venues involved are:

  • Angie’s Bar – Bull Lane
  • Café René – Southgate Street
  • Cross Keys Inn – Cross Keys Lane
  • Dick Whittington – Westgate Street
  • The Fountain Inn – Westgate Street
  • Gloucester Brewery – Gloucester Docks
  • The Old Bell – Southgate Street
  • Peppers Café – Bull Lane
  • The Tall Ship – Southgate Street
  • Tank – Gloucester Docks

 

Gloucester Rhythm & Blues is a mainstay of Gloucester’s Summer of Music, Arts & Culture and is organised by Marketing Gloucester in association with Tim Porter and supported by Gloucester City Council.

 

The full schedule can be found at www.gloucesterblues.com

Last chance to enter this weekend’s WSP Art In City as Gloucester becomes giant art space

jackjaninaAmateur and professional artists hoping to compete for cash prizes are urged to sign up to this weekend’s WSP Art In City competitions before time runs out. WSP Art in the City celebrates creativity inspired by Gloucester’s history and heritage, its picturesque surroundings and its people. Easels and palettes will be dotted around Gloucester Cathedral and the historic Docks as promising Pablo Picassos and fledgling Frida Kahlos will be competing in the ‘Plein Air’ outdoor painting competition on Saturday 14 July. In the Open Art competition, artists will be displaying past work inside the Cathedral’s ornate cloisters for the judges’ consideration. Both contests are offering a first prize of £1,000, £500 for runners up and £250 for the student prize. There is also a family competition where a whole clan can collaborate on a piece of art! The judging panel includes art historian and BBC broadcaster, Dr Janina Ramirez; WSP Art In the City artistic director, Russell Haines; and Stroud-based abstract artist, Ed Swarez.

Russell-Haines-with-one-of-his-portrait-from-the-State-of-the-Nation_censored

There are citywide artists’ exhibitions including one from former England cricketer, Jack Russell MBE (celebrating his 30th anniversary as a professional artist), in St Michael’s Tower; a group exhibition in Debenhams, and many more in Gloucester’s shopping centres, churches and public buildings. Visit www.artinthecity.org.uk/exhibitions for the full list of artists and locations.

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To keep the children happy, there are free art workshops taking place Saturday and Sunday at 38 Westgate Street (on the corner of College Court) where you can learn a whole range of artistic crafts. All workshops are free and do not require any booking – just turn up! A fabulous Artisan Street Market will pitch up in the Gate Street and feature arts, crafts, food and drink on both days.

Artistic director of the festival, Russell Haines, said: “This year’s WSP Art in the City will see Gloucester turned into one huge art space with exhibitions, competitions and workshops for everyone. I hope many people will come out in the beautiful weather (perfect light for painting!) and take part in the competitions and workshops, perhaps producing a masterpiece of this magnificent city.”

WSP Art in the City is sponsored by WSP Solicitors and organised by Marketing Gloucester as part of SoMAC – Gloucester’s Summer of Music, Arts and Culture.

 

Contestants can register at www.artinthecity.org.uk/competition.

For more information on artists involved, exhibitions, workshops and the market visit  www.artinthecity.org.uk.

 

For more information, please contact ben@marketinggloucester.co.uk.

 

ENDS.

 

 

Everything you need to know about Art In The City

Competitions

PLEIN AIR COMPETITION (OUTDOOR PAINTING) 

Whether it’s iconic landmarks such as the magnificent Gloucester Cathedral, the picturesque Victorian Docks, or street scenes of everyday life, artists will be competing in this exciting event for all to see.

The finished pieces will be displayed in an exhibition with judges awarding prizes to the best work for each category. Contestants’ artwork will be judged by the panel on the evening of Saturday 14 July 2018. The judges will be looking at which artworks best capture the spirit of the city.

 

Winner £1000

Runner up £500

Student £250

 

OPEN ART COMPETITION 

Anybody can enter this competition and each artist can submit up to 3 entries, as long as they have been completed within the last 3 years. The pieces can be any theme or medium and all submissions will be displayed in Gloucester Cathedral Cloisters and Cloister Gardens, depending on the weather.

 

Winner £1000

Runner Up £500

Student £250

 

FAMILY COMPETITION

All new for WSP Art In The City 2018, an exciting new category – the family category. It invites families to participate in the creation of a piece of art, contestants can either create one piece between the whole family or each individual family member can create their own piece and the pieces will be judged collectively. There will be prizes of £25 Gift Cards for the 10 best entries.

 

COMMUNITY COMPETITION

Another exciting new category for this year is the Community Group Competition – a chance for 15 community groups to create an artwork with the theme “My Community”

They have been given FREE materials courtesy of Gloucester City Council, Marketing Gloucester and Jackson’s Art Supplies and will compete to win the £500 prize for the best entry.

Cllr Jennie Watkins, who came up with the idea, will announce the winner on the evening Saturday 14th July at the Ivor Gurney Hall (Kings School).

 

EXHIBITIONS AND WORKSHOPS

A full list and a map can be found in the accompanying leaflet.

Preparing for Full Fibre, Scoping Study commissioned for Gloucestershire Joint Core Strategy Area

imagesThe Fastershire project is seeking the services of a suitably qualified consultant to help crystallise an understanding of the need, demand, opportunity, and potential for pervasive full fibre connectivity within the urban localities of Gloucestershire. The study will need to identify the needs of and available infrastructure assets owned by public sector partners including local councils, the NHS and emergency services as well as the education sector. Additionally it will need to investigate and assess the appetite of various private sector organisations to leverage the demand and assets of the public sector to generate full fibre connectivity more widely. In the first instance to key business parks, regeneration zones, GPs Surgeries and student accommodation but potentially further providing all pervasive residential and business access to full fibre access across the Study Area.

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