Event organisers invited to promote in this year’s Gloucester Summer of Music, Arts and Culture brochure

SoMAC Art in the City bannersAs Gloucester looks forward to another event-filled summer celebrating the city’s vibrant culture and musical scene, Marketing Gloucester is inviting the event organisers to be included in this year’s SoMAC brochure.

SoMAC-Brochure-2016-Cover

Gloucester’s Summer of Music, Arts and Culture is the annual festival running throughout July and August, bringing together established events including the Gloucester Carnival, the Gloucester Rhythm & Blues Festival and Gloucester Goes Retro alongside newer events such as WSP Solicitors Art In The City and the SoMAC Stage.

Marketing Gloucester will also promote other summer cultural events in Gloucester free of charge. Last year, the Three Choirs Festival, Gloucester Cathedral, Discover de Crypt, Gloucester Guildhall, Gloucestershire Pride, the Gloucester 10K, Race for Life benefitted from the additional exposure as the brochure, banners, PR and social media reached an audience of 1.5 million over the summer months.

If you are an event organiser and you think your event or festival would fit in with Gloucester’s Summer of Music, Arts and Culture and would benefit from being a part of the overall brand, contact Marketing Gloucester on info@marketinggloucester.co.uk with your event details by Wednesday 19 April 2017.

Visit SoMAC.org.uk to find out more.

 

ENDS.

 

Notes for Editors

 

For more information contact Marketing Gloucester on 01452 207020 or email info@marketinggloucester.co.uk.

 

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Latest vacant property opportunities in Gloucester

Gloucester BID
Retailer Unit Building Shopping Area Street Number Street Town Postcode County Sub Category
Vacant Property R10 Gloucester Quays Factory Outlet Gloucester Quays Factory Outlet St. Ann Way Gloucester GL1 5SH Gloucestershire Restaurant – American
Vacant Property 66c Gloucester Quays Factory Outlet Gloucester Quays Factory Outlet St. Ann Way Gloucester GL1 5SH Gloucestershire Gift Shops
Vacant Property 99a Gloucester Quays Factory Outlet Gloucester Quays Factory Outlet St. Ann Way Gloucester GL1 5SF Gloucestershire Antique Dealers
Vacant Property Railway House Bruton Way Gloucester GL1 1DG Gloucestershire Shop – Unknown
Vacant Property Lister House Station Road Gloucester GL1 1EN Gloucestershire Hairpieces & Wigs
Vacant Property 1b St. Aldate Street Gloucester GL1 1RP Gloucestershire Recruitment Agencies
Vacant Property 5 St. Aldate Street Gloucester GL1 1RP Gloucestershire Fast Food Takeaway
Vacant Property 8 Wellington Street Gloucester GL1 1RA Gloucestershire Fast Food Takeaway
Vacant Property 3 Station Road Gloucester GL1 1EQ Gloucestershire Public Houses & Inns
Vacant Property Grosvenor House 8 Station Road Gloucester GL1 1SZ Gloucestershire Pawnbrokers
Vacant Property 1 St. Aldate Street Gloucester GL1 1RP Gloucestershire Bride & Groom Shops
Vacant Property Kings Walk Shopping Centre Kings Walk Shopping Centre 39 Clarence Street Gloucester GL1 1EA Gloucestershire Recruitment Agencies
Vacant Property 20-22 Eastgate Shopping Centre Eastgate Shopping Centre Bell Walk Gloucester GL1 1XH Gloucestershire Clothes – Men
Vacant Property Clarencegate House 57 Eastgate Street Gloucester GL1 1PN Gloucestershire Estate Agents
Vacant Property 84-86 Eastgate Street Gloucester GL1 1QN Gloucestershire Hearing Aids
Vacant Property Eastgate Street Gloucester GL1 1PU Gloucestershire Shop – Unknown
Vacant Property 15 Gloucester Quays Factory Outlet Gloucester Quays Factory Outlet St. Ann Way Gloucester GL1 5SH Gloucestershire Clothes – Men
Vacant Property 1 Gloucester Quays Factory Outlet Gloucester Quays Factory Outlet St. Ann Way Gloucester GL1 5SH Gloucestershire Clothes – Men
Vacant Property 79 Gloucester Quays Factory Outlet Gloucester Quays Factory Outlet St. Ann Way Gloucester GL1 5SF Gloucestershire Clothes – Women
Vacant Property 176 Southgate Street Gloucester GL1 2EX Gloucestershire Shop – Unknown
Vacant Property 115 Southgate Street Gloucester GL1 1UT Gloucestershire Hairdressers
Vacant Property 156a Southgate Street Gloucester GL1 2EX Gloucestershire Beds, Bedding & Blankets
Vacant Property 101 Southgate Street Gloucester GL1 1UR Gloucestershire Cafe & Tearoom
Vacant Property 99 Southgate Street Gloucester GL1 1UR Gloucestershire Shop – Unknown
Vacant Property 79 Southgate Street Gloucester GL1 1UB Gloucestershire Restaurant – Mexican/Tex Mex
Vacant Property 61-63 Southgate Street Gloucester GL1 1TX Gloucestershire Haberdashers
Vacant Property 8 Northgate Street Gloucester GL1 1SE Gloucestershire Mobile Phones
Vacant Property 51-51a Northgate Street Gloucester GL1 2AJ Gloucestershire Amusement Parks & Arcades
Vacant Property 7 Worcester Street Gloucester GL1 3AJ Gloucestershire Sewing Machines
Vacant Property 2 Hare Lane Gloucester GL1 2BB Gloucestershire Shop – Unknown
Vacant Property 95a-97 Northgate Street Gloucester GL1 2AA Gloucestershire Restaurant – Chinese
Vacant Property 95 Northgate Street Gloucester GL1 2AA Gloucestershire Estate Agents
Vacant Property 100 Northgate Street Gloucester GL1 1SL Gloucestershire Estate Agents
Vacant Property 106 Northgate Street Gloucester GL1 1SL Gloucestershire Tailors
Vacant Property Apsley House 2 Spa Road Gloucester GL1 1XA Gloucestershire Dentists
Vacant Property 16 Commercial Road Gloucester GL1 2EA Gloucestershire Dress Agencies
Vacant Property 16 The Oxebode Gloucester GL1 1RZ Gloucestershire Jewellers
Vacant Property 2a The Oxebode Gloucester GL1 1RZ Gloucestershire Hair & Beauty Salons
Vacant Property 17 St. Johns Lane Gloucester GL1 2AZ Gloucestershire Solicitors
Vacant Property 97 Westgate Street Gloucester GL1 2PG Gloucestershire Grocers
Vacant Property 88-90 Westgate Street Gloucester GL1 2NZ Gloucestershire Restaurant – Indian
Vacant Property 41 Westgate Street Gloucester GL1 2NW Gloucestershire Mobile Phones
Vacant Property 5 Park Road Gloucester GL1 1LH Gloucestershire Restaurant – Thai
Vacant Property 7 Park Road Gloucester GL1 1LH Gloucestershire Public Houses & Inns
Vacant Property 4 Brunswick Road Gloucester GL1 1HG Gloucestershire Shop – Unknown
Vacant Property Morroway House Whitfield Street Gloucester GL1 1NA Gloucestershire Solicitors
Vacant Property 4 St. Michaels Buildings Eastgate Street Gloucester GL1 1PD Gloucestershire Coffee Shops
Vacant Property 9 Westgate Street Gloucester GL1 2NW Gloucestershire Cheque Cashing
Vacant Property 17a Westgate Street Gloucester GL1 2NL Gloucestershire Shop – Unknown
Vacant Property 56 Westgate Street Gloucester GL1 2NF Gloucestershire Bars
Vacant Property 48 Westgate Street Gloucester GL1 2NF Gloucestershire Clothes – Women
Vacant Property Kings Walk Shopping Centre Kings Walk Shopping Centre 23a Kings Walk Gloucester GL1 1RX Gloucestershire Fashion Accessories
Vacant Property Eastgate Shopping Centre Eastgate Shopping Centre 2 Bell Walk Gloucester GL1 1XH Gloucestershire Cafe & Tearoom
Vacant Property 6 Lister House Station Road Gloucester GL1 1EQ Gloucestershire Convenience Stores
Vacant Property Eastgate Shopping Centre Eastgate Shopping Centre 10-11 Eastgate Street Gloucester GL1 1XH Gloucestershire Cafe & Tearoom
Vacant Property Eastgate Shopping Centre Eastgate Shopping Centre 7 Eastgate Street Gloucester GL1 1XH Gloucestershire Computers
Vacant Property Eastgate Shopping Centre Eastgate Shopping Centre 8 Eastgate Street Gloucester GL1 1XH Gloucestershire Film Developers
Vacant Property Eastgate Shopping Centre Eastgate Shopping Centre 9 Eastgate Street Gloucester GL1 1XH Gloucestershire Bakers Shops
Vacant Property Kings Walk Shopping Centre Kings Walk Shopping Centre 27-39 Eastgate Street Gloucester GL1 1YU Gloucestershire Department Stores
Vacant Property Kings Walk Shopping Centre Kings Walk Shopping Centre 24a-26 Kings Walk Gloucester GL1 1RW Gloucestershire Mobile Phones
Vacant Property Kings Walk Shopping Centre Kings Walk Shopping Centre 30 Kings Walk Gloucester GL1 1RW Gloucestershire Art Galleries & Fine Art Dealers
Vacant Property Kings Walk Shopping Centre Kings Walk Shopping Centre 2 Clarence Walk Gloucester GL1 1HD Gloucestershire Party Goods / Novelties
Vacant Property 112 Eastgate Street Gloucester GL1 1QT Gloucestershire Bars
Vacant Property 11 Northgate Street Gloucester GL1 2AN Gloucestershire Mobile Phones
Vacant Property 9 Worcester Street Gloucester GL1 3AJ Gloucestershire Gift Shops
Vacant Property 50 Northgate Street Gloucester GL1 1SQ Gloucestershire Charity Shops
Vacant Property 180 Southgate Street Gloucester GL1 2EZ Gloucestershire Motorbikes & Accessories
Vacant Property 76 Southgate Street Gloucester GL1 2DX Gloucestershire Card & Poster Shops
Vacant Property 20 Southgate Street Gloucester GL1 2DP Gloucestershire Health Clinics
Vacant Property 46 Westgate Street Gloucester GL1 2NF Gloucestershire Florists
Vacant Property 115 Westgate Street Gloucester GL1 2PG Gloucestershire Tour Operators
Vacant Property 93 Westgate Street Gloucester GL1 2PG Gloucestershire Fast Food Takeaway
Vacant Property 57 Westgate Street Gloucester GL1 2NW Gloucestershire Letting Agents
Vacant Property 47 Westgate Street Gloucester GL1 2NW Gloucestershire Clothes – Children
Vacant Property 31 Westgate Street Gloucester GL1 2NW Gloucestershire Cafe & Tearoom

Why Gloucester is becoming a pathfinder for UK and global companies testing Digital High Street and Smart City initiatives

Gloucester is rapidly developing an international reputation as a pathfinder for UK and global companies testing Digital High Street and smart city initiatives. So what’s leading to the spotlight being shone on this small city, nestled at the foot of the Cotswolds?

No one can deny that there is a wind of change blowing across the retail environment, with national trends in the UK  showing a steady decline in footfall for many of the country’s towns and cities.  Following hot on the movement towards out of town developments, the impact of Internet shopping through giants such as Amazon has left many traditional shopping areas struggling to fill voids and on a downward spiral of lower footfall.

Local and national governmental orgnisations around the world have recognised the challenge and are attempting to address this with reports such as those produced by Mary Portas.

However with every challenge there comes opportunity, and it is an opportunity that those involved with managing the city of Gloucester were determined to grasp and to do so in such a way as to put the small city at the forefront of the development of technologies that  potentially could have a transformative effect on how residents and visitors will use their town and city centres in the future.

In 2014, Marketing Gloucester, the place making organisation for the city of Gloucester set out its aims to make the city the go to place for technology providers looking to develop smart city and digital high street solutions.

Jason Smith, CEO of Marketing Gloucester told us: “Gloucester is ideally suited to solution providers test bedding new technologies.  It is a relatively compact city, with a representative demographic and a high degree of innovation and good digital infrastructure.  It is a city that confirms with many of the norm baselines and so can provide an excellent modelling opportunity. Most importantly there is a team of people here who have built up a huge group of partners, including the University, private sector, and the local authority, who are happy to speedily adopt innovative products. By working with a wide range of partners we are rapidly building the jigsaw that will lead to digital solutions to support town and city centres and produce a seamless journey which will lead consumers from online to bricks and mortar”

Innovations

Some of the innovations that have taken place in just a few years have included Gloucester becoming one of the first in the world and the first city in the UK to adopt a three in one integrated solution with CCTV over IP, Free high-speed WIFI across the whole city and 4G being installed simultaneously.  This model won the city a prestigious Gordon McLanaghan Security Innovation Award and has since been adopted by Cardiff, Glasgow, Nottingham, Leicester and Newcastle with others to follow.

Gloucester Councillor Jenny Watkins was instrumental in driving through the provision of this three in one solution and said “Once it was evidenced to us by Marketing Gloucester that we could leverage the funding we had budgeted for CCTV to also provide a step change in WIFI and 4G digital infrastructure, it become obvious to me that we should seize the opportunity especially since it would allow us to pursue our goals for digital inclusion and to be a connected city.”

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BT’s Paul Coles and Cllr jennie Dallimore at the launch of the UK’s first 3 in 1 solution

A recent survey of the City centre wifi showed that over 10 million people had potential access to this annually with speeds regularly being reported of up to 136 mbps – which equates to faster download speeds than most people achieve at home or at their place of work.

So what else has been going on in Gloucester that is building its reputation as the place to testbed digital high street and smart city technolgies?

In 2015 Gloucester became the first destination outside of the UK to partner with Google’s Niantic Labs on the FieldTrip™ app, which allows virtual, location based tourism information through cell phone, tablet or Google Glass.  Whilst Google Glass may have come and gone, the relationship between Marketing Gloucester and Niantic labs has shown real dividends during the recent Pokemon Go™ craze.

Pokemon Go™ is also produced by Naintic Labs and since much of the location data for Pokestops and Gyms was based on existing information uploaded for Fieldtrip™ and Niantic’s app Ingress™, Gloucester has an especially rich environment for Pokemon Go™ players which has attracted players from around the region, boosting the local economy.  Needless to say Marketing Gloucester, were not shy in capitalising on this through social media, and by educating and encouraging retailers to promote their businesses near Pokestops and gyms and quickly trained retailers how to use the opportunities by purchasing and using Pokemon “Lures”.  Gloucester cafe owner Nick Brookes reported “it was incredible the number of people who came and sat down in the cafe once we started using the Lures”

Prof. Richard Cuthbertson of Said Business School, University of Oxford has been examining Gloucester’s example as part of  a European wide study, he has praised the city’s approach commenting:

“In our research of European cities with a positive focus towards digital technologies, especially those involving small retailers, Gloucester is an excellent example. This city recognises the need for a independent, third party enabler in Marketing Gloucester, providing a long-term, single point of contact, developing the relevant digital and physical infrastructure with multiple means of access for customers and retailers, while utilising simple tools, all within a strategy for “place” that encompasses the individual flavour provided by local retailers and services.”

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Dr Richard Cuthberstson Said Business School, Prof Fabio Fulvio, of Italy’s retail organisation Confcommercio and Jason Smith CEO Marketing Gloucester

Two of the projects that are currently being implemented are those being developed by Rewarding Visits, which was granted £1 million from the UK Government, Innovate UK funding, and Maybe, a solution that is being delivered as part of the DCLG, Great British High Street Project.  Both of these are operating within the Digital high Street environment with the aim of encouraging purchasing to me made in bricks and mortar business rather than online.

Guy Chatburn, of Rewarding Visits, which won a £1 million Innovate UK grant to develop digital high street solutions comments “We chose Gloucester as the partner location for the third phase of the role out of our technology, primarily because alongside a great digital infrastructure, the city had a “can do” organisation like Marketing Gloucester that already had the trust of a wide range number of partners throughout the city which  it could rally together relatively easily in order to enable our project to happen.  They were especially good at helping us work with other organisations operating in complimentary areas such as Stagecoach and Trinity Mirror.  There was also a much lower learning curve as Gloucester has a team with a understanding of the tech and the issues facing towns and cities, and that has definitely lead to us having a much stronger offering in a shorter period of time”.

touchpoint-towns-malls

One of eleven Digital Touchpoint booths, part of the Rewarding Visits solution to be installed across Gloucester March 2017

Polly Barnfield OBE of “Maybe*” backed this up saying “Gloucester has proven to be the perfect place for us to test our digital high street solution #WDYT, and the help from Marketing Gloucester, GFirst Local Enterprise Partnership and Gloucester City Council was instrumental in enabling us to successfully roll out our pathfinder project across the other conurbations in the county and now futher across the country.”

Marketing Gloucester is part funded by Gloucester City Council with a board made up with movers and shakers in the private sector and chaired by the Leader of Gloucester City Council Paul James who is justifiably proud of the progress in realising the aims to make the city the go to place for technology providers looking to develop smart city and digital high street solutions. Councillor James is ambitious to build on the successes to date, commenting “The world is just at the beginning of the transformational opportunities presented by digital technologies and its great that Gloucester is being viewed as the ideal place to test these. In fact the city has a history of innovation in digital and high performance technologies, including being the home to Fasthost (UKreg owned by United Internet), Amazon’s Print on Demand service, Raytheon’s recently opened cyber security division, and Tidal Lagoon Power. We are open to working with those looking for a compact city to testbed their technologies”

Marketing Gloucester is also currently working with the Local Data Company (LDC) who with University of London are developing next generation footfall data collection and reporting,  combined with their current retail dashboard.  There are plans for Gloucester to have the highest number in the UK of LDC sensors generating data that will help retailers and place management teams intelligently model the city.

What next?

So what for the future?  Jason Smith says that he is keen to continue building relationships with technology solution providers to build the jigsaw that will deliver a unified digital, place-based, solution for bricks and mortar retailers, and he mentioned Facebook and IBM as being targets for partnership.  He enthusiastically responds when asked about the long term goals “this is all about letting tech companies know that Gloucester is the ideal place to test their technologies from the point of view of physical environment, infrastructure and partners already operating in the city.  This is a city where we present solutions not problems to businesses wanting to be involved and we welcome new partners”

It is clear that Gloucester has very ambitious plans to be a smart city, and from talking to those involved, it looks like they might achieve it.

Follow updates:

#digitalhighstreet @jasonijsmith

Follow the link for e-commerce academic papers http://www.ijec-web.org/

http://www.ijec-web.org/

Editorial Mission

The International Journal of Electronic Commerce is the leading refereed quarterly devoted to advancing the understanding and practice of electronic commerce. It serves the needs of researchers as well as practitioners and executives involved in electronic commerce. The Journal aims to offer an integrated view of the field by presenting approaches of multiple disciplines.

Electronic commerce is the sharing of business information, maintaining business relationships, and conducting business transactions by digital means over telecommunications networks. The Journal accepts empirical and interpretive submissions that make a significant novel contribution to this field. Such contributions may present:

  • experimental, theoretical, or survey-based research, relevant to the progress of electronic commerce
  • paradigmatic designs and applications
  • investigation of organizational, societal, and international issues of electronic commerce

Analytical attention is focused on the following issues:

  • The marketplace and organizational effects of e-commerce
  • Business and organizational transformation with e-commerce
  • Business value in e-commerceInternet business models
  • Supply chain management and collaborative commerce
  • E-tailing and multichannel selling
  • Co-creation and consumer roles in e-commerce
  • Online communities
  • Social media and social networks
  • Economics of electronic commerce
  • E-commerce in business globalization
  • E-marketplaces
  • Marketing on the Web
  • M-commerce and pervasive computing
  • Digital product management and property rights
  • Security and privacy of transactions and information
  • E-commerce payment systems

Contributors are invited to submit manuscripts for publication in the International Journal of Electronic Commerce.

High Street Performance from ATCM #WDYT @GloucesterBID

Springboard Commentaries, November 2016

National HIgh Street Index
The result for high streets in November footfall reflects the continued bounce back that we have been tracking for the past few months, with footfall moving to -0.7% from -4.2% in November 2015, albeit that it slipped back a little from the -0.3% in October.

Black Friday is the key trading feature of November; not only was it……. read more

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Night Time Economy Index
Footfall during night time hours in November dropped by -3.1%, which a further worsening of the position following a modest drop of -0.1% in October, although an improvement on the drop of -5.3% in November 2015. Footfall dropped in the first three weeks of the month, with declines increasing in magnitude each week from -3.9% in Week 1 to -6.3% in Week 3. In Week 4, …….. read more

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Statistics on proposed Gloucester BID area

Key Statistics

Last visited: December 2016

11.2%GB All Vacancy Rate
12.3%GB Retail Vacancy Rate
8.2%GB Leisure Vacancy Rate
12.1%All Vacancy Rate
12.7%Retail Vacancy Rate
10.3%Leisure Vacancy Rate

Current Data

619Total Units
464All Retail Units
155All Leisure Units
75Total Vacant Units
59Vacant Retail Units
16Vacant Leisure Units

Detailed classifications

CLASSIFICATION THIS AREA GB
No. % %
212 37 29
16 2.73 2.2
2 0.34 0.88
17 2.9 2.5
14 2.39 2.96
4 0.68 0.41
5 0.85 0.78
2 0.34 2.16
21 3.58 2.8
62 10.58 4.92
2 0.34 0.71
9 1.54 0.74
13 2.22 3.5
8 1.37 1.16
13 2.22 1.17
3 0.51 0.57
21 3.58 1.69
49 8 13
8 1.37 1.09
15 2.56 2.12
26 4.44 7.46
154 26 27
2 0.34 1.61
15 2.56 2.31
15 2.56 2.43
16 2.73 3.19
79 13.48 11.76
1 0.17 0.65
3 0.51 0.92
4 0.68 0.51
9 1.54 2.03
5 0.85 0.36
5 0.85 0.68
141 24 25
4 0.68 1.76
33 5.63 5.09
62 10.58 10.29
19 3.24 2.76
23 3.92 4.78
30 5 6
3 0.51 1.01
6 1.02 1.91
21 3.58 3.34
75 12.1 11.2
 Figures copyright Local Data Company

Gloucester top 15 place in UK for Heritage

 

Gloucester is one of the top places in the country when it comes to English heritage.

The city came in at number 13 in the Royal Society for Arts’ annual Heritage Index, beating the likes of Tewkesbury, Cheltenham and even parts of London.

The Index is based both on the amount of heritage sites an area can boast, and the way in which they are utilised to create a distinct local identity.

Gloucester scored well on both counts, doing well in particular for the number of historic buildings in the area.

In total, there are 35 Grade I listed buildings, 49 Grade II* listed buildings and 379 Grade II listed buildings in the city.

Gloucester also did well in terms of museums, archives and artifacts activities, hosting 16 Heritage Open Days in 2016 and making the most of generous Heritage Lottery Fund and Arts Council England funding.

Commenting on the 2016 Heritage Index, Matthew Taylor, RSA Chief Executive, said: ““At its best, a proper understanding of heritage – which goes beyond protecting history – fuels passion, pride and a unique place identity.

“This year’s RSA Heritage Index shows how some localities have grasped the opportunity heritage provides.”

 

Data table:

 

Top 15 heritage hotspots in England

1 / City of London

2 / Kensington and Chelsea

3 / Westminster

4 / Scarborough

5 / West Somerset

6 / South Lakeland

7 / Gosport

8 / Oxford

9 / Norwich

10 / Weymouth and Portland

11 / Hastings

12 / Cambridge

13 / Gloucester

14 / Purbeck

15 / Copeland

Jason Smith, CEO Marketing Gloucester commented “This is a wonderful independent recognition of the rich heritage of the city and all the hard work that goes into promoting and protecting that heritage by the Civic Trust and other organisations in the city. A record 4million people a year are now visiting the city, many of them specifically because of Gloucester’s heritage.  It is important that we recognise the significant impact this has on supporting 4100 jobs in the city and continue to promote our fantastic assets.   According to the Royal Society for Arts’ annual Heritage Index Gloucester can truly be classed as a “premier league” city for Heritage vying with Cambridge and Hastings, and it’s easy to understand why when one looks at attractions such as the Cathedral, Historic Docks, St Mary de Crypy and Lllanthony Priory and so-on”

 

Extraordinary data showing huge growth in tourism in Gloucester

gloucester-tall-ships-1429542755-custom-0

Gloucester Tall Ships – one of the events driving tourism

Latest provisional data from independent research organisation The South West Research Company Ltd shows the extraordinary success Gloucester has had in attracting tourists to the city since 2013 with the Cathedral city overtaking Cheltenham in 2015.

Some of the highlights of the report include:

  •  Total visitor spend in Gloucester in 2015 exceeded £200 million a massive 68% increase from 2013, with spend increasing by 72% over the same period
  • Over 4100 Jobs supported by tourism in Gloucester equivalent to 7% of total employment in the city with an additional 1,300 jobs created since 2013
  • A massive jump in day visitors to 3.1 million a year in 2015 from 2 million in 2013
  • 11% growth in hotel bookings over the period
  • Gloucester showing fastest growth in tourism for the whole county

Paul James, Chair of Marketing Gloucester “We can be immensely proud of how the hard work and investment put into developing Gloucester as a tourist destination is showing returns.  All areas are showing extraordinary results which beat both regional and national trends”

 

When asked if there were any indicators for the future, Jason Smith, Chief Executive of Marketing Gloucester responded “One thing the figures highlight is that with such high occupancy rates, it is a matter of urgency that we increase the number of Hotels within the city in order to not create barriers to growth”

Marketing Gloucester is an organisation that is owned by Gloucester City Council, with a board of Private sector directors, Chaired by leader of the city council, Councillor Paul James.  Along with being the tourism and marketing body for the city is also responsible for inward investment and events

 

Gloucestershire
2015
Cheltenham Gloucester Gloucestershire
UK trips 311,200 292,300 1,893,000
Overseas trips 45,100 42,800 258,000
Total trips 356,300 335,100 2,151,000
Comparison v 13 % -3 25 16
UK nights 688,000 626,000 4,504,000
Overseas nights 308,000 269,000 1,696,000
total nights 996,000 895,000 6,200,000
Comparison v 13 % -16 11 4
UK spend £51,246,000 £44,287,000 £314,225,000
Overseas spend £19,403,000 £17,005,000 £111,497,000
Total spend £70,649,000 £61,292,000 £425,722,000
Comparison v 13 % -8 5%
Tourism day visits 1,822,000 3,165,000 18,029,000
Comparison v 13 % -4 52 -3
Tourism day visit spend £75,798,000 £130,547,000 £625,385,000
Comparison v 13 % 10 75 8
Other visitor related spend £7,713,000 £8,459,000 £43,420,000
Comparison v 13
Total visitor related spend £154,160,000 £200,298,000 £1,094,527,000
Comparison v 13 % 6 68 16
Total business turnover £198,493,000 £254,715,000 £1,525,183,000
Comparison v 13 -1 55 28
GVA £112,290,000 £144,919,000 £859,316,000
Total GVA £11,632,000,000
Tourism as % of total 7%
Comparison v 13 % -0.6 35.7
Staying tourist supported employment
Direct FTE employment 915 802 5,443
Indirect &  induced FTE employment 480 423 3,751
Actual jobs 1,854 1,618 12,062
% of employment 3% 3% 4%
Comparison v 13 % -13 27 8
Day visitor supported employment
Direct FTE employment 735 1,233 6,168
Indirect &  induced FTE employment 340 582 3,984
Actual jobs 1,477 2,491 13,654
% of employment 3% 4% 4%
Comparison v 13 % 0 65 -4

Britain’s visitor economy facts

Since 2010 tourism has been the fastest growing sector in the UK in employment terms. Britain is forecast to have a tourism industry worth over £257 billion by 2025.

The big picture – the tourism economy: delivering jobs and growth

Infographic displaying statistics in tourism jobs from The Deloitte Tourism: jobs and growth report 9.6% of total UK jobs

Source: Tourism: jobs and growth. Deloitte November 2013

The Deloitte Tourism: jobs and growth report found that the marginal revenue required to create a job in UK tourism is estimated to be around £54,000. For every 1% increase in total expenditure in UK tourism, it might be expected that full time equivalent employment will increase by 0.89%.

The sector is predicted to grow at an annual rate of 3.8% through to 2025 – significantly faster than the overall UK economy (with a predicted annual rate of 3% per annum) and much faster than sectors such as manufacturing, construction and retail.

Infographic displaying how tourism is predicted to grow from The Deloitte Tourism: jobs and growth report - tourism will be worth £257.4 bn by 2025

Source: Tourism: jobs and growth. Deloitte November 2013

Britain will have a tourism industry worth over £257 billion by 2025 – just under 10% of UK GDP and supporting almost 3.8 million jobs, which is around 11% of the total UK number.

Tourism’s impact is amplified through the economy, so its impact is much wider than just the direct spending levels. Deloitte estimates the tourism GVA multiplier to be 2.8 – meaning that for every £1,000 generated in direct tourism GVA there is a further £1,800 that is supported elsewhere in the economy through the supply chain and consumer spending.

Inbound tourism will continue to be the fastest growing tourism sector – with spend by international visitors forecast to grow by over 6% a year in comparison with domestic spending by UK residents at just over 3%. The value of inbound tourism is forecast to grow from over £21bn in 2013 to £57bn by 2025, with the UK seeing an international tourism balance of payments surplus in 2023, almost forty years since the UK last reported a surplus.

Download the full report from Deloitte to discover tourism’s central role in creating new jobs across Britain (PDF, 3.93MB), commissioned by VisitBritain in 2013.

Similar reports were under taken in 2010 (PDF, 2.5MB) and in 2008 (PDF, 1.48MB).

Inbound tourism to the UK

The 36.1 million overseas visitors who came to the UK in 2015 spent £22.1 billion – both setting records. These figures represent a 5% increase in volume and 1% (nominal) increase in value compared with 2014.

In 2015 the UK ranked eighth in the UNWTO international tourist arrivals league, a position held for a number of years, behind France, USA, Spain, China, Italy, Turkey and Germany.  The UK accounted for 2.9% of global arrivals in 2015.

In 2015 the UK was in sixth place in the international tourism earnings league (down from fifth in 2014) behind the USA, China, Spain, France and Thailand according to UNWTO figures.

The UK accounted for 3.4% of international tourism receipts in 2015.

In 2015 France, the USA and Germany were the top three markets in terms of number of visits to the UK accounting for 30% of visits.  The top three markets measured in terms of visitor spend were the same markets although in a different order (USA, France and Germany) accounting for 27% of all overseas visitor spend in the UK.

London accounts for 54% of all inbound visitor spend, the rest of England 34%, Scotland 8% and Wales 2%.

A separate page is dedicated to covering key Inbound Tourism Facts.

Aethelflaed Rises – Getting ready for 2018

Important work is being done to repair parts of St Oswald’s Priory in time to commemorate in 2018,  1,100 years since the death of  Aethelflaed, Lady of Mercia and founder of St Oswald’s Priory, 

Five areas of stone which have been worn down to their core have been identified at the site following a recent survey. Stone replacement is taking place to repair the grade I historic monument. The stonework along the top of the main wall is in poor condition, as is the stonework on the top of the transept arch. These areas will be repointed and any loose stone either fixed back into the structure or removed. Work will extend from the top of the structure to four rows of stones down.

The work will take place over the next couple of months, weather dependent.

The work has to be done by hand and an experienced team of stonemasons and conservators are currently working on it. Whilst the scaffolding is erected, it gives a fantastic and rare opportunity to inspect the top of the monument which is normally hidden from view. It also offers an opportunity for a detailed inspection of all areas of the monument.

The site, exposed to elements over the last 900 years has meant the ruin has suffered from weathering.

The repairs which are being undertaken will ensure that the monument will continue to be accessible for visitors. Where possible, old cement repairs and pins will be fully removed and the repairs carried out in traditional methods.

Cllr Paul James, leader of Gloucester City Council, said: “St Oswald’s Priory is an iconic landmark for Gloucester. It has a rich history which we want our residents and visitors to learn about and enjoy. Our officers and external specialists are working hard to make the site safe so it can continue to be viewed by local people and tourists.”

 

History of the site

St. Oswald’s Priory was founded by Lady Aethelflaed of Mercia, daughter of Alfred the Great, around 900. The Priory Church, initially dedicated to St. Peter, was constructed from recycled Roman stones. At this time it was a bold and unusual move to build a church as there were frequent Viking raids.

At first it was a Christian cemetery, but in 909 the relics of Saint Oswald were taken there. The building was rededicated to the saint and it is believed Aethelflaed and her husband were later interred in the crypt.

Archaeological excavations in the 1970s revealed a 10th century fragment of carved slab from the grave of someone extremely important. In the centuries that followed St Oswald’s grew rich as a place of pilgrimage and was at the centre of a large parish.

By the time of the Norman Conquest the place was in decline. It was taken over by the Archbishopric of York and its secular canons replaced by Augustinian ones in 1153. Although the building was subsequently repaired and enlarged – the arches are 12th and 13th century – it was almost literally in the shadow of the more successful Abbey of St. Peter, now Gloucester Cathedral.

In 1548 it became the parish church of St. Catherine. For a while it was a highly popular place of worship, but then came the Civil War and the Siege of Gloucester. Largely destroyed by Royalist cannon fire, the church was eventually demolished in 1653 and the stone was used to rebuild a new market house. Today the northern arcade of the nave survived and are managed and maintained by Gloucester City Council as a picturesque ruin in a park off Archdeacon Street.