It can hardly have passed anyone by who visits Gloucester today, that there have been massive changes in the last ten years. Nowhere have these changes been reflected more than in the massive growth in the number of day visitors and tourists visiting the city from elsewhere in the UK and abroad. The growing success of Gloucester Quays and its events, the beautiful regeneration to the Cathedral quarter, the beautiful historic docks, the refurbished Waterways Museum and this year the restored Llanthony Secunda Priory along with successful events such as the Tall Ships Festival, Aethelflaed elebrations, SoMAC, Gloucester History Festival and the Three Choirs Festival have all contributed to providing activities and attractions for visitors that has led to a phenomenal growth in visitors to the city.

In 2015 Gloucester overtook Cheltenham in terms of the number of day visitors and total spend of visitors in the city. with nearly £205 million spent by visitors in 2017, an 62% increase on 2010.
Some highlights from the independent research which has been commissioned by Marketing Gloucester.
In 2017 there were :
3,203,000 day visits by tourist to Gloucester
920,000 nights stayed in Gloucester Hotels, B&Bs and so-on
An increase in the proportion of employment related to tourism from 5% of jobs to 7%

Jason Smith Chief Executive of Marketing Gloucester commented “Gloucester is now very firmly on the tourist map and these figures demonstrate how important it is that as a city we plan for the expected continued growth. It is crucial that we particularly facilitate the development of new hotels, especially in the fully serviced sector as due to the few hotels we have, the strong growth in overnight visitors will be restricted. It is also important going forward that we ensure that we have skilled staff in the hospitality sector and continue to invest in developing bookable products for tour operators”
Paul James, leader of Gloucester city Council, is Chairman of Marketing Gloucester and he said that he was encouraged by the figures commenting “All of the efforts that are going into regeneration of the city by the council, cathedral and private sector partners such as Peel, alongside the high profile promotion for the city which has been led on by Marketing Gloucester are really bearing fruits, bringing money and jobs to the city. Undoubtedly as Kings Quarter and other projects around the city are completed, we are likely to see the number of tourist and spend continue to increase”
Recently Marketing Gloucester was successful in bidding for part of a £500,000 fund to bring in US tourists to the city


Amateur and professional artists hoping to compete for cash prizes are urged to sign up to this weekend’s WSP Art In City competitions before time runs out. WSP Art in the City celebrates creativity inspired by Gloucester’s history and heritage, its picturesque surroundings and its people. Easels and palettes will be dotted around Gloucester Cathedral and the historic Docks as promising Pablo Picassos and fledgling Frida Kahlos will be competing in the ‘Plein Air’ outdoor painting competition on Saturday 14 July. In the Open Art competition, artists will be displaying past work inside the Cathedral’s ornate cloisters for the judges’ consideration. Both contests are offering a first prize of £1,000, £500 for runners up and £250 for the student prize. There is also a family competition where a whole clan can collaborate on a piece of art! The judging panel includes art historian and BBC broadcaster, Dr Janina Ramirez; WSP Art In the City artistic director, Russell Haines; and Stroud-based abstract artist, Ed Swarez.

The Fastershire project is seeking the services of a suitably qualified consultant to help crystallise an understanding of the need, demand, opportunity, and potential for pervasive full fibre connectivity within the urban localities of Gloucestershire. The study will need to identify the needs of and available infrastructure assets owned by public sector partners including local councils, the NHS and emergency services as well as the education sector. Additionally it will need to investigate and assess the appetite of various private sector organisations to leverage the demand and assets of the public sector to generate full fibre connectivity more widely. In the first instance to key business parks, regeneration zones, GPs Surgeries and student accommodation but potentially further providing all pervasive residential and business access to full fibre access across the Study Area.
Well-wishers in Gloucester are invited to attend a Royal Wedding street party in King’s Square in the city centre to celebrate the marriage of Prince Harry and Meghan Markle on Saturday 19 May. The ceremony will beamed live on to a big screen for members of the public to enjoy.
Gloucester will celebrate the life of Aethelflaed on 9 – 12 June 2018 thanks to joint Great Place funding from the Heritage Lottery and Arts Council, Gloucester City Council and Gloucester Business Improvement District; with events organised by Marketing Gloucester, Gloucester Cathedral, Gloucester Civic Trust, Gloucester Culture Trust, Gloucester History Festival and the Museum of Gloucester.