A sneak preview of the new national centre that is due to open soon. See http://www.ukdric.org for more details. Funded by GFirst LEP and delivered by Marketing Gloucester
Below are some technical data on Sources and data for the Gloucestershire Tourism statistics including definitions
What is GBTS?
The Great Britain Tourism Survey is undertaken by TNS for VisitBritain and is based
on approximately 2,000 face-to-face per week throughout the year as part of TNS’s
RSGB Omnibus survey. It provides basic headline data on the volume and value of
domestic tourism, for England as a whole, for the English regions and for the
counties or unitary authorities.
What is IPS?
The International Passenger Survey is conducted by Office for National Statistics
and is based on face-to-face interviews with a sample of passengers travelling via
the principal airports, sea routes and the Channel Tunnel, together with visitors
crossing the land border into Northern Ireland. Around 0.2% of all travellers are
interviewed, with approximately 55,000 interviews of overseas visitors obtained
throughout the year. IPS provides headline figures, based on the county or unitary
authority, for the volume and value of overseas trips to the UK.
What is GBDVS?
In 2011, VisitEngland, Visit Scotland and Visit Wales commissioned a new survey to measure volume and value of tourism day visits in England. A number of earlier
surveys were conducted to measure this key sector of the economy, most recently in
2005, but it has been difficult to make comparisons over time due to changing
definitions and survey methodologies. In the new survey, interviewing is carried out
weekly, using an online methodology, and an annual sample of over 38,000
interviews with GB adults. The GB Day Visits Survey is an Official Statistic, and is produced in adherence with the Code of Practice for Official Statistics (2009).
What is the England Occupancy Survey?
As part of the EU Directive on Tourism Statistics adopted in 1995, the UK must
report regularly a specified range of statistics to Eurostat, the official statistical office
of the European Community. Included in these statistics are monthly occupancy
rates for UK serviced accommodation. The responsibility for providing this data lies
with the four National Tourist Boards. A sample of establishments are recruited to
the survey and asked to complete a data form each month, giving details of their
nightly room and bed occupancy. The data returned is processed and analysed to
produce monthly occupancy rates for the whole area and for specific types of
accommodation providers, size of establishment, location etc.
What is the ASHE?
The Annual Survey of Hours and Earnings (ASHE) provides information about the
levels, distribution and make-up of earnings and hours worked for employees in all
industries and occupations. The ASHE is a new survey developed to replace the
New Earnings Survey (NES) from 2004, including improvements to the coverage of
employees, imputation for item non-response and the weighting of earnings
estimates. The ASHE is based on a 1 per cent sample of employees in United Kingdom
What is the Labour Force Survey?
The LFS is a household panel survey of employment, continuous since 1992, with
results produced each quarter. It has a sample of approximately 60,000 households.
The LFS is the government’s largest continuous household survey and participation
in the survey is voluntary. LFS data are weighted to enable population estimates to
be produced. The weighting also attempts to compensate for differential non-response among different subgroups in the population. LFS is designed to provide information on the UK labour market that can be used to develop, manage and evaluate labour market policies. Aspects reported include rates of employment, unemployment and economic activity.
Terms used
What is a day visitor?
A day visitor is defined as someone making a day trip to and from home
for leisure purposes. The report excludes trips undertaken for business or study purposes. This report presents data on those who took trips of at least 3 hours duration on an irregular basis as defined by the GBDVS 2011. These are identified as tourism day
trips by the Departmentof Culture, Media and the Sport.
What is a staying visitor?
A visitor staying away from home for at least one night. Often measured in trips to
overcome the issue of one visitor making two or more trips to an area in a given
period.
What are VFR trips?
VFR trips are those where visiting friends or relatives is the main purpose for making
a trip. While many trips to visit friends and relatives will be accommodated in the
homes of these friends/relatives, some will make use of other forms of accommodation. It should also be noted that other forms of trip, for instance for holiday or business purposes, may stay with friends and relatives rather than in commercial ccommodation.
What is a multiplier?
Additional activity arising as a result of an initial direct input. Two forms of multiplier
are used in the model, namely indirect or supply multipliers, representing the additional economic activity arising from the purchase of supplies and services by businesses in direct receipt of tourism spending; and induced multipliers arising from additional economic activity supported by the expenditure of wages earned by employees in businesses supported directly or indirectly by tourism spending.
What are full time equivalent jobs (FTE’s)?
A FTE is defined as a job involving an input of 37 or more hours work per week for a
full year. For the purposes of the Model, the total number of FTE jobs is the number
of full time jobs that the number of actual jobs equates to. For example, 2 part time
all year round jobs, each covering 18.5 hours per week would equate to 1 FTE job.
What are actual jobs?
This figure gives the actual number of jobs, regardless of the amount of hours
worked or the seasonality of the employment. For example, 3 part time jobs and 2
full time jobs would equal 5 actual jobs. Many jobs are seasonal or part-time in
nature in the tourism sector, so an adjustment is made to calculate the actual
number of jobs from the number of FTEs. The adjustment is based on the findings of
surveys of tourism related businesses, and national employment surveys.
What are direct jobs
For the purposes of this model jobs have been categorised as direct, indirect or
induced. Direct jobs are those in businesses in receipt of visitor spending. For
example, jobs supported by visitor spending at a hotel would be direct jobs.
What are indirect jobs?
Indirect employment arises as a result of expenditure by businesses in direct receipt
of visitor expenditure on the purchase of goods and services for their businesses.
For example, some of the employment at a business supplying food and drink may
be supported through the supplies that the business sells to hotels (or any other
business in direct receipt of visitor expenditure).
What are induced jobs?
Induced jobs are those that are supported by the spending of wages by employees
in direct and indirect jobs. Such spending will be spread across a wide range of
service sectors.
What are total jobs?
Total jobs include those in tourism related businesses supported by tourist spending
and those indirectly arising or induced by spending across the service sector in
suppliers of goods and services.
Direct jobs + indirect jobs+ induced jobs = Total jobs
What is ‘other tourism spend’?
Apart from expenditure associated with the individual trips, some
forms of activity also involve ongoing expenditure on accommodation, for instance second home or boat maintenance, or result in additional spending by non-
visitors, for example friends and relatives with whom the tourist is staying. These other areas of expenditure are categorized as ‘other tourism spend’.
The Mathematical model
How does the model work?
The Cambridge Model is a computer-based model developed to calculate estimates
of the volume, value and economic impact of tourism on a County or District basis.
It draws on the combined experience of PA Cambridge Economic Consultants Ltd,
Geoff Broom Associates and the Regional Tourist Boards and utilises a standard
methodology capable of application throughout the UK. It therefore offers the potential for direct comparisons with similar destinations throughout the country. The approach was the subject of independent validation (R.Vaughan, Bournemouth University) in December 1994. The Model was judged robust and the margins of error acceptable and in line with other modelling techniques.
What are the model’s limitations?
The Model in its basic form relies on using information from a range of sources,
outlined above. The methodology and accuracy of these sources varies, and
therefore the estimates can only be regarded as indicative of the scale and importance of visitor activity in the local area. Thus the Model cannot take account
of any leakage of expenditure in and out of the local area from tourists taking day
trips in or out of the area in which they are staying. While it is assumed that these
may broadly balance each other in many areas, there will be an underestimate in
relation to overseas day visits from holiday accommodation in London to locations
receiving significant numbers from that source. Similarly, there is no information in
the 2012 Great Britain Day Visits survey with regard to business day trips. As with all
models, the outputs need to be viewed in the context of local information and
knowledge. Because of the data sources and modelling process, there will be a
potentially large margin of error associated with individual figures,
with small numbers being particularly prone to such errors. Therefore the outputs should be taken as indicative rather than definitive.
It can hardly have passed anyone by who visits Gloucester today, that there have been massive changes in the last ten years. Nowhere have these changes been reflected more than in the massive growth in the number of day visitors and tourists visiting the city from elsewhere in the UK and abroad. The growing success of Gloucester Quays and its events, the beautiful regeneration to the Cathedral quarter, the beautiful historic docks, the refurbished Waterways Museum and this year the restored Llanthony Secunda Priory along with successful events such as the Tall Ships Festival, Aethelflaed elebrations, SoMAC, Gloucester History Festival and the Three Choirs Festival have all contributed to providing activities and attractions for visitors that has led to a phenomenal growth in visitors to the city.
In 2015 Gloucester overtook Cheltenham in terms of the number of day visitors and total spend of visitors in the city. with nearly £205 million spent by visitors in 2017, an 62% increase on 2010.
Some highlights from the independent research which has been commissioned by Marketing Gloucester.
In 2017 there were :
3,203,000 day visits by tourist to Gloucester
920,000 nights stayed in Gloucester Hotels, B&Bs and so-on
An increase in the proportion of employment related to tourism from 5% of jobs to 7%
Jason Smith Chief Executive of Marketing Gloucester commented “Gloucester is now very firmly on the tourist map and these figures demonstrate how important it is that as a city we plan for the expected continued growth. It is crucial that we particularly facilitate the development of new hotels, especially in the fully serviced sector as due to the few hotels we have, the strong growth in overnight visitors will be restricted. It is also important going forward that we ensure that we have skilled staff in the hospitality sector and continue to invest in developing bookable products for tour operators”
Paul James, leader of Gloucester city Council, is Chairman of Marketing Gloucester and he said that he was encouraged by the figures commenting “All of the efforts that are going into regeneration of the city by the council, cathedral and private sector partners such as Peel, alongside the high profile promotion for the city which has been led on by Marketing Gloucester are really bearing fruits, bringing money and jobs to the city. Undoubtedly as Kings Quarter and other projects around the city are completed, we are likely to see the number of tourist and spend continue to increase”
Recently Marketing Gloucester was successful in bidding for part of a £500,000 fund to bring in US tourists to the city
Business rate reduction
Business rates for retailers with a rateable value of up to £51,000 will be cut by one third for the next two years, potentially benefitting almost 500,000 businesses and saving them around £900 million. Local Authorities will be fully compensated for the loss of income. The cut takes effect immediately in England but will need to be agreed in Scotland, Wales and Northern Ireland.
High Street Fund
A £675m Future High Streets Fund was announced to support local areas in England to prepare long term strategies for their high streets and town centres and then co-fund investment in town centre infrastructure, including to increase access to high streets and support redevelopment and densification around high streets through allowing investment in land assembly. The Fund will also support the regeneration of heritage high streets (up to £55m of the overall Fund). The expectation is that local authorities will partner with the private sector to develop proposals. The Fund is for High Street change not for adding additional retail space. Full details of the Fund will be announced by the year end but further information is available in a Department fact sheet
High Street Taskforce
The Fund will also support a new High Streets Taskforce that will support local leadership, providing high streets and town centres expert advice to adapt and thrive. This will provide hands-on support to local areas to develop data-driven innovative strategies and connect local areas to relevant experts. This will be launched early next year.
Planning consultation
A planning consultation opened yesterday to help support change on the high street. It is for England only and runs until 14 January 2019. This aims to make it easier for high streets to adapt for the future, with a wider range of retail, residential and other uses, looking at conversion of retail space to homes or offices and the potential for mixed use schemes. A second consultation will be published soon, including how to support the more effective use of tools such as Compulsory Purchase Orders and Local Development Orders.
Commercial property register
A register of empty commercial properties to support wider regeneration of our high streets and town centres is to be piloted.
Community use pilot
An ‘Open Doors’ pilot in five town centres to bring empty properties back into use by matching landlords of vacant premises with local community groups looking for space will be launched.
Public toilets
Standalone public toilets, however owned, will be no longer pay business rates. This covers 3,500 premises but will need legislation to introduce.
Transforming city fund
This has been increased to £2.4 billion and includes an extra £90 million for on demand buses
Belfast recovery
£2 million allocated to Belfast to help recovery from the Primark fire.
Digital Services Tax
Comes into force in April 2020 and expected to raise £400 million and only applies to companies generating more than £500 million per annum through the taxable business lines. This would include Amazon and other online marketplaces.
Immediate highway activities
£420 million made immediately available to local authorities for pothole repair, bridge repairs and other minor works. To be spent this year.
Pubs
Beer, cider and spirit duty have been frozen in a move to support pubs, which are an important feature of many high streets. The British Beer and Pub Association has welcomed the announcement saying: “An early Christmas for pubs and pub goers, saving the trade more than £100 million and securing thousands of jobs.”
Note, all information taken from Institute of Place Management
The Gloucester Rhythm and Blues Festival (Saturday 21 – Sunday 29 July) takes over the city for a jam-packed festival of live music with nearly 70 live performances in the city’s pubs and cafes over nine days. The long-running festival opens with a special preview night (9pm Friday) at the Dick Whittington with the D. B. Smith Band. Then on Saturday, the festival kicks into overdrive with seven gigs including a performance from Blues supergroup Hipkiss, fronted by the 2012 British Blues Award-winning saxophonist, Patsy Gamble, and Muddy Manninen (ex-Wishbone Ash).
Highlights include former European Blues Challenge winners Max and Veronica from Milan, Innes Sibun Band, Buzzin’ Hornets, Oliver Darling And The Dirty Robbers, Storm Warning and the critically acclaimed Elles Bailey Band whose 2017 debut album ‘Wildfire’ earned rave reviews. Maverick Magazine gave ‘Wildfire’ top marks (5/5) calling every song ‘Fresh & Original’ and Blues In Britain reminding us that ‘It’s a fact that very few make it to the big stage but Elles Bailey has the necessary talent, the drive, and now the product.’ She has been nominated for this year’s Best Female Act at the European Blues Awards and has scooped another 4 nominations at the British Blues Awards.
On Wednesday 25 July, The Cross Keys Inn hosts the official Blues Festival Open Mic hosted by Mark Cole. Expect a few surprise guests popping in to play with the Sons of the Delta front man. On the closing weekend, both the Dick Whittington and Café Rene will have outdoor stages. The venues involved are:
Gloucester Rhythm & Blues is a mainstay of Gloucester’s Summer of Music, Arts & Culture and is organised by Marketing Gloucester in association with Tim Porter and supported by Gloucester City Council.
The full schedule can be found at www.gloucesterblues.com
Amateur and professional artists hoping to compete for cash prizes are urged to sign up to this weekend’s WSP Art In City competitions before time runs out. WSP Art in the City celebrates creativity inspired by Gloucester’s history and heritage, its picturesque surroundings and its people. Easels and palettes will be dotted around Gloucester Cathedral and the historic Docks as promising Pablo Picassos and fledgling Frida Kahlos will be competing in the ‘Plein Air’ outdoor painting competition on Saturday 14 July. In the Open Art competition, artists will be displaying past work inside the Cathedral’s ornate cloisters for the judges’ consideration. Both contests are offering a first prize of £1,000, £500 for runners up and £250 for the student prize. There is also a family competition where a whole clan can collaborate on a piece of art! The judging panel includes art historian and BBC broadcaster, Dr Janina Ramirez; WSP Art In the City artistic director, Russell Haines; and Stroud-based abstract artist, Ed Swarez.
There are citywide artists’ exhibitions including one from former England cricketer, Jack Russell MBE (celebrating his 30th anniversary as a professional artist), in St Michael’s Tower; a group exhibition in Debenhams, and many more in Gloucester’s shopping centres, churches and public buildings. Visit www.artinthecity.org.uk/exhibitions for the full list of artists and locations.
To keep the children happy, there are free art workshops taking place Saturday and Sunday at 38 Westgate Street (on the corner of College Court) where you can learn a whole range of artistic crafts. All workshops are free and do not require any booking – just turn up! A fabulous Artisan Street Market will pitch up in the Gate Street and feature arts, crafts, food and drink on both days.
Artistic director of the festival, Russell Haines, said: “This year’s WSP Art in the City will see Gloucester turned into one huge art space with exhibitions, competitions and workshops for everyone. I hope many people will come out in the beautiful weather (perfect light for painting!) and take part in the competitions and workshops, perhaps producing a masterpiece of this magnificent city.”
WSP Art in the City is sponsored by WSP Solicitors and organised by Marketing Gloucester as part of SoMAC – Gloucester’s Summer of Music, Arts and Culture.
Contestants can register at www.artinthecity.org.uk/competition.
For more information on artists involved, exhibitions, workshops and the market visit www.artinthecity.org.uk.
For more information, please contact ben@marketinggloucester.co.uk.
ENDS.
PLEIN AIR COMPETITION (OUTDOOR PAINTING)
Whether it’s iconic landmarks such as the magnificent Gloucester Cathedral, the picturesque Victorian Docks, or street scenes of everyday life, artists will be competing in this exciting event for all to see.
The finished pieces will be displayed in an exhibition with judges awarding prizes to the best work for each category. Contestants’ artwork will be judged by the panel on the evening of Saturday 14 July 2018. The judges will be looking at which artworks best capture the spirit of the city.
Winner £1000
Runner up £500
Student £250
OPEN ART COMPETITION
Anybody can enter this competition and each artist can submit up to 3 entries, as long as they have been completed within the last 3 years. The pieces can be any theme or medium and all submissions will be displayed in Gloucester Cathedral Cloisters and Cloister Gardens, depending on the weather.
Winner £1000
Runner Up £500
Student £250
FAMILY COMPETITION
All new for WSP Art In The City 2018, an exciting new category – the family category. It invites families to participate in the creation of a piece of art, contestants can either create one piece between the whole family or each individual family member can create their own piece and the pieces will be judged collectively. There will be prizes of £25 Gift Cards for the 10 best entries.
COMMUNITY COMPETITION
Another exciting new category for this year is the Community Group Competition – a chance for 15 community groups to create an artwork with the theme “My Community”
They have been given FREE materials courtesy of Gloucester City Council, Marketing Gloucester and Jackson’s Art Supplies and will compete to win the £500 prize for the best entry.
Cllr Jennie Watkins, who came up with the idea, will announce the winner on the evening Saturday 14th July at the Ivor Gurney Hall (Kings School).
EXHIBITIONS AND WORKSHOPS
A full list and a map can be found in the accompanying leaflet.
The Fastershire project is seeking the services of a suitably qualified consultant to help crystallise an understanding of the need, demand, opportunity, and potential for pervasive full fibre connectivity within the urban localities of Gloucestershire. The study will need to identify the needs of and available infrastructure assets owned by public sector partners including local councils, the NHS and emergency services as well as the education sector. Additionally it will need to investigate and assess the appetite of various private sector organisations to leverage the demand and assets of the public sector to generate full fibre connectivity more widely. In the first instance to key business parks, regeneration zones, GPs Surgeries and student accommodation but potentially further providing all pervasive residential and business access to full fibre access across the Study Area.
Gloucestershire Chamber of Commerce Networking Breakfast – 1st June 2018
Mercure Gloucester Bowden Hall will play host to the next Gloucestershire Chamber of Commerce networking breakfast on Friday 1st June 2018.
Hosted by former editor of The Gloucester Citizen, Ian Mean, the breakfast will bring together Gloucestershire businesses large and small; what’s more it’s open to both members and non-members of Gloucestershire Chamber, so you’ll always find new connections!
In addition to unrivalled networking opportunities, the breakfast will feature keynotes speeches by:
Format
7.30 am – arrival, tea, coffee and networking
8.00 am – welcome followed by presentations
8.30 am – breakfast served
9.30 am – event closes
Places are limited – you can secure yours by registering online here.
Gloucestershire Chamber of Commerce Networking Breakfast – 1st June 2018
Mercure Gloucester Bowden Hall will play host to the next Gloucestershire Chamber of Commerce networking breakfast on Friday 1st June 2018.
Hosted by former editor of The Gloucester Citizen, Ian Mean, the breakfast will bring together Gloucestershire businesses large and small; what’s more it’s open to both members and non-members of Gloucestershire Chamber, so you’ll always find new connections!
In addition to unrivalled networking opportunities, the breakfast will feature keynotes speeches by:
Format
7.30 am – arrival, tea, coffee and networking
8.00 am – welcome followed by presentations
8.30 am – breakfast served
9.30 am – event closes
Places are limited – you can secure yours by registering online here
Well-wishers in Gloucester are invited to attend a Royal Wedding street party in King’s Square in the city centre to celebrate the marriage of Prince Harry and Meghan Markle on Saturday 19 May. The ceremony will beamed live on to a big screen for members of the public to enjoy.
Benches will be laid out in Kings Square for people to bring a picnic and enjoy the family friendly atmosphere. It’s also a great opportunity to support local cafes and bars in Kings Square who will be serving food and drink for people to enjoy on this historic occasion. People are also free to bring along their own seating. There will be free children’s activities, face painting, giant inflatable games including ‘human fussball’, and lots more.
After the Royal Wedding, the big screen will stay in operation for a live broadcast of the FA Cup Final featuring Chelsea versus Manchester United. The big screen and street party has been organised by Gloucester Business Improvement District (Gloucester BID) in partnership with Gloucester City Council and Marketing Gloucester.
Jason Smith, chief executive of Marketing Gloucester, said: “This is a great opportunity for the local community to come together and celebrate occasions of national importance such as a royal wedding. We hope that the people of Gloucester will have fun watching it on the big screen among other people and turn Kings Square into a right royal street party among the flags and bunting.”
The big screen coverage of the Royal Wedding begins at 11am until 2pm. It will be followed by the build up to the FA Cup Final with the big match kicking off at 5.15pm.
For more information, contact info@marketinggloucester.co.uk
ENDS.
Notes for Editors
About Gloucester BID
Gloucester Business Improvement District is made up of 576 businesses in the city centre of Gloucester who voted in July 2017 to invest approximately £2.5 million back into the city.
