200 things that determine the health of the high street. Note number 6 in the list #WDYT

The following is an extract from MMU – all rigts acknowledged – https://e-space.mmu.ac.uk/611686/1/HSUK2020%20Project%20Report.pdf .

Note this report is from 2014, it would be interesting to see where e-commerce would be if this exercise was completed today, and also if Supermarket impact would be so highly ranked.  The first number following each listing is Influence ranking e.g. 4.67 for Footfall



Influence Factor Definition/interpretation used in study
Example study/studies Influence Hierarchy
Number of pedestrians counted over a specific time period, in a specific location
Warnaby and Yip, 2005 4.67 3.33
Centre accessible by a variety of transport modes (walking, bike, car, bus etc.)
Brockman, 2008; Clark, 2006 4.57 2.67
3.Retailer representation
Types of retailers in centre (goods/services, independents/multiples etc.)
Wrigley and Dolega, 2011 4.57 3.29
4.Construction of OOT centre
The construction of out-of-town retail parks or malls Guy, 1998a 4.52 2.62
The ability to reach, browse, and shop in a centre easily and without much effort
Leo and Philippe, 2010 4.48 3.02
Refers to the provision of vision and strategy for the High Street/centre
Tomalin and Pal, 1994 4.43 3.62
7.Opening hours
What hours does the town centre, high street, shopping centre, retail park, etc. open? Hart et al., 2013 4.43 3.76
8.Shopping hours What hours do the shops in the centre open? Hart et al., 2013 4.40 3.43 9.Place attractiveness Links to the overall attractiveness of an urban place and its incentives for visiting it e.g. shopping Teller and Elms, 2012 4.38 3.05
10.Retailer offer
Retailer representation, large/small, specialist/generalist, high service/no-frills Brown, 1987 4.38 3.50
11. Supermarket impact
The impact of supermarket development on small retailers and the High Street
Clulow and Reimers, 2009 4.38 2.62
Refers to the general state of production and supply and supply of money in the country
De Magalhaes, 2012 4.36 2.05
13.Centre size
Size of centre as a measure of overall drawing power Yuo et al., 2003 4.35 1.81
14.Area development strategies
Ways of redeveloping existing retail centres – e.g. pedestrianisation, new shopping centre etc.
Karrholm et al., 2014 4.33 3.24
15.E-Retail The sale of goods and services through the Internet
Weltevreden, 2007 4.33 2.29
16.Range/quality of goods
Range (wide vs. narrow) of retail goods on the High Street and the overall or perceived quality of them Hart et al., 2013 4.33 3.29
Various stakeholders from different sectors working together for physical, commercial and general improvement of the High Street/Centre
Hardill et al., 2012 4.30 3.48
18.Public transport
Range of fixed route modes of public transportation to and from the High Street
May et al, 2012; De Nisco, 2013 4.30 2.90
The ability of a centre to attract customers from a catchment area. Dennis et al, 2003 4.29 3.05
20.Centre management
Control, coordination, guidance of a centre’s activities and of its tenants/retailers Teller, 2008 4.29 3.57
Total amount of retail sales made in a certain period (specific store or all High Street stores, shopping centre revenue, etc.)
Tomalin and Pal, 1994 4.29 3.14

Refers to the number and quality of connection points between the built-up fabric in the High Street/Centre Nase et al., 2013 4.28 3.10
23.Location Spatial positioning of the centre
Coelho and Wilson, 1976 4.26 1.14 24.Walkability Friendliness of an area to walking Frank et al, 2006 4.25 3.43
25.Service quality
Overall impression of the level of service from centre.
DeNisco and Warnaby, 2013 4.24 3.67 26.Retail rents The cost of renting retail space (usually by m2) Yuo et al, 2003 4.24 2.62
27.Tenant variety Range of goods/services and range of fascias
Teller and Elms, 2012 4.24 3.19
28.Vacancy rates
Unoccupied/non-rented rental units, expressed as a percentage of the number of shops in the town
Wrigley & Dolega, 2011 4.24 3.05
29.Transport route
All public transport routes (railway tracks, bus lanes, tram lanes, cycle routes, etc.) to the centre
Pantano et al., 2010 4.23 2.48
30.Barriers to Entry
Refers to obstacles that make it difficult for interested retailers to enter the centre
Clarke, Bennison, Guy, 1994 4.22 2.95
Owners of retail, commercial, and other types of property
Roberts et al., 2010 4.22 2.95
32.Retail Planning Policy
National policy, principles and guidelines for town centres that local councils are encouraged to comply with
Cheshire, Hilber, Kaplanis, 2011 4.21 2.10
33.Business Rates
Local tax based on commercial premise’s rateable value Singleton, 2014 4.19 2.14
34.Customer/ catchment views and behaviour (inc. patronage)
The perceptions of the centre held by customers/catchment and use of the centre by customers/catchment
Powe and Hart, 2008; Oppewal et al, 2007 4.19 2.95
35.Internet/ Online Shopping
The ability to browse, compare and shop goods and services via the Internet rather than going to the actual store
Weltevreden, 2007 4.19 2.24
36.Non-retail offer
Total amount of units that are not considered as part of a shopping trip and usually augment it (hair salon, banking, amusements, recreational spaces, etc.)
Teller and Schnedlitz, 2012 4.19 3.29
37.Prosperity of town
Links to the financial flourishing of a town’s citizens or the town overall.
Wrigley et al., 2009 4.19 2.14
38.Range/quality of shops
Range (wide vs. narrow) of retail shops on the High Street and the overall or perceived quality of them Hart et al., 2013 4.19 3.29
39.Shopping centre management
How the physical space is managed in order to attract retail traffic to shopping centre tenants
Roberts et al., 2010 4.18 3.57
40.Retail flexibility
Degree of adaptation to change type or style of retailing activities
Findlay and Sparks., 2010 4.18 3.19
41.Distance to centre
Amount of linear space between the consumer and the city centre Nase et al., 2013 4.17 1.50
A centre’s/ High Street’s funding from inward/outward investment, public or private Peel, 2003 4.16 2.62

43.Car-parking The number or availability of parking spaces
Borgers and Timmermans, 1998 4.14 3.71
44.Catchment size
Whether a catchment area of a centre is large or small
Hardill et al., 2012 4.14 1.76
45.Comparison/ convenience
The amount of comparison shopping opportunities compared to convenience (usually in percentage terms)
Reimers and Clulow, 2004 4.14 3.00
46.Consumer trends
Habits or behaviours currently prevalent among consumers of goods or services. Auport, 2005 4.14 2.00
47.Retail choice
Links to everyday consumer patterns and how they alternate and influence retail offer Clarke et al., 2004 4.14 2.81
48.Retail diversity
A mix of multiples and independents, range of goods, a strong anchor.
Findlay and Sparks, 2009 4.14 3.24
49.Linked trips
Consumers’ propensity to visit other stores after fulfilling their main shopping need (e.g. grocery shopping)
Thomas and Bromley, 2003 4.13 3.29
50.Anchor stores
Presence of anchor stores – which give locations their basic character and signify importance Thorpe, 1968 4.10 3.48
Anything that brings people into the centre and is not a part of its fixed retail offer (e.g. Christmas markets, events, museums, etc.) Peel, 2003 4.10 3.76
52. Availability of alternative formats
Department stores, speciality stores, discount stores. Linked to cross-shopping and retail offer.
Morganosky, 1997 4.10 3.19
53.Catchment income Income profile of catchment
Shields and Deller, 1998 4.10 2.29
54.Catchment view/behaviour
Shopping behaviour, preferences and intentions of catchment
Clulow and Reimers, 2009 4.10 2.24
55.Centre image
Merchandising, accessibility, service and atmospherics. Adapted from shopping centre image.
Sit, Merrilees and Birch, 2003 4.10 3.71
The amount of people in the catchment area that have got jobs Biddulph, 2011 4.10 2.10
57.Evening economy
All economic activity taking place in the evening after many people finish daytime employment, such as eating and drinking, entertainment, and nightlife Biddulph, 2011 4.10 3.57
58. Monofunctional vs multifunctional
Centres used only for retail use (monofunctional) or for other uses as well, e.g. office use (multifunctional)
Irazabal and Chakravarty, 2007 4.10 3.19
59. Pedestrianisation (flow, routes, access)
The provision and type of pedestrian space (streets, open malls, ‘skywalks’ etc.)
Cui, Allan and Lin, 2013 4.10 3.38
60.Place management
A philosophy of how to improve towns and cities through more flexible and inclusive management
Coca-Stefaniak et el., 2009 4.10 3.43
The strategic management of land and buildings for economic and social benefits Guy, 1998 4.10 2.43

62.Planning Blight
Reduction of economic activity or property values in a particular area resulting from expected development or restriction of development
Imrie and Thomas, 1997 4.10 2.81
63.Retail innovation
Representation of new forms of retailing (e.g. click and collect) Gibbs, 1987 4.10 2.71
64.Retail spend The amount of money spent during a shopping trip
Dennis et al., 2002 4.10 3.10
65.Tenant mix Range of goods/services and range of fascias
Teller and Elms, 2012 4.10 3.33
66.Town Centre Management
Decision of town to use town centre management to coordinate resources and activity
Pal and Sanders, 1997 4.10 3.62
67.Visitor satisfaction
Global attitude gained by visiting the high street, a mental process
Leo and Philippe, 2010 4.10 3.62
68.Visual appearance
Includes building appearance, lightning, cleanliness, is the centre appealing to people? Hart et al, 2013 4.10 3.81
69.Location of employment
Refers to whether employers operate in, nearby, or out of the High Street/City Centre
Powe and Hart, 2008 4.09 2.62
70. Crossshopping
Visiting more than one store when visiting a retail centre
Bodkin and Lord, 1997 4.05 3.38 71.Population All the inhabitants at a particular place Hall, 2011 4.05 1.69
Integration between public and private high street stakeholders amongst a variety of public, private and community interests
Williams, 1999; Peel, 2003 4.02 3.48
73.Property ownership
Type of ownership of retail properties in the high street (sole owner, tenant, landlord, etc.)
De Magalhaes, 2012 4.00 2.86
The overall impact of the economic downturn on the high street
De Magalhaes, 2012 4.00 2.19
A centre KPI measuring perceptions or actual crime including shoplifting
Jones, 1990; Hogg et al, 2004 4.00 3.14
76.Size/Type of town
Small Town, Market Town, Rural Town, Metropolitan, etc. Carruthers, 1967 4.00 1.43
77.Household expenditures
The sum of household consumption expenditure and non-consumption expenditures Thorpe, 1968 3.95 2.19
Strengthening economic linkages, development attracting commercial investment and consumers Smith, 2004 3.95 2.90
79.Cleanliness Look of centre, tidiness
Bennison and Davies, 1980 3.90 3.86
80.Consumer Choice Consumer consumption expenditure preferences Clarke et al., 2004 3.90 2.48
81. Familiarity
How comfortable people feel in the city centre/High Street
Leo and Philippe, 2010 3.90 3.48
82. Leisure offer
Facilities that offer activities which are associated with pleasure, enjoyment, and free time in a centre Howard, 2007 3.90 3.40
83.Stakeholder power
Links to the degree of influence on decision-making by various High Street stakeholder groups
Pal and Sanders, 1997 3.90 3.05
84.Top 25 retailers
Links to the volatility of the covenant strength risk ratings of the top 25 retailers
Hutchison et al., 2008 3.90 2.48
85.Assortments The breadth and depth of merchandise Teller, 2008 3.88 3.71

The degree of change and adaptability of a centre’s built environment and services in order to meet local conditions, trends, and consumer needs
Roberts et al., 2010 3.86 3.14
87.Population density Measurement of population in a catchment area Hall, 2011 3.85 1.74 88.Catchment age Age profile of catchment Shields and Deller, 1998 3.81 2.19
89.Amenities Facilities such as toilets, places to sit and rest etc. Sit et al, 2003 3.81 3.76
Centres are accessible without a car and consumers can fulfil needs without travelling to another centre
Rotem-Mindali, 2012 3.81 2.86
91. Mobility
How freely and easily can people move to, from and in the high street/shopping centre
Rotem-Mindali, 2012 3.81 2.71
92.Mode of transport
How do customers come to the High Street (bus, car, foot, tram, metro, bicycle, etc.)
Timmermans et al., 1992 3.81 2.57
Physical layout of centre, store location, external appearance (fascias, etc.) Dawson, 1988 3.81 2.86
94.Community leadership
Used here to describe Local Authorities leadership role with communities
Kures and Ryan, 2012 3.80 3.62
95. Chain vs independent
Number of multiples stores and independent stores in the retail mix of a centre/High Street
Borgers and Vosters, 2011 3.76 3.29
96. Construction of new shopping centre (in town )
Refers to the construction of new shopping centres and their effects in inner city areas
Timmermans et al., 1992 3.76 2.90
97. Economic base
Total number of businesses that generate employment in a community or a geographical area.
Shields and Deller, 1998 3.76 1.86
98.General facilities
Facilities that contribute to a retail centre’s/High Street’s convenience Teller, 2008 3.76 3.57
99.Lease lengths
Average time of lease agreements between retailers and landlords for use of retail property Nase et al., 2013 3.76 2.71
Developments that include not only retail activities, but also offices and even housing ones Balsas, 2008 3.76 3.24
101.Recreational areas/facilities/ activities
Areas to relax or simply spend time in and, therefore, satisfy social needs
Teller and Reutterer, 2008 3.76 3.52
102.Retail centre preference
Type of centre that consumers are choosing based on attitudinal criteria
Clulow and Reimers, 2009 3.76 2.43
103.Tourist/ visitor attractions
All place attractions that are associated with spending free time, sightseeing, relaxation, leisure, etc.
De Nisco and Napolitano, 2006 3.76 3.00
104. Entertainment
All activities that can provide enjoyment and amusement to consumers Teller et al., 2008 3.75 3.71
Interaction between High Street stakeholders for assistance and support
De Magalhaes, 2012 3.75 3.81
106. Retail change
Any change in regulations, infrastructure, technology, consumer behaviour, etc. that influences and alternates the retail offer on the High Street and beyond
Clarke, Bennison and Guy, 1994; Pioch and Byrom , 2004 3.75 2.52

Refers to the activities of retailers to gain more profit/sales than others in a particular area
Clarke, Bennison, Guy, 1994 3.72 3.05
108. Rents Turnover
Financial incentive given to tenants in which the rent is calculated by reference to the turnover generated by the tenant
Kirkup and Rafiq, 1994 3.72 3.10
A global assessment of a retail centre, made up of a number of factors such as manoeuvrability, orientation and sales personnel
Teller and Elms, 2012 3.71 3.76
110.Secondary shopping/edgeof-centre shopping
Any type of shopping/retail activity in secondary locations out of High Street, e.g. Edge of City Centre locations
NRPF, 2004, Bennison et al, 2010 3.71 2.67
111. Spatial structure
Links to city centre/high street structures, nodal, bi-nodal, multi-nodal and polycentric regions and how they influence hierarchy of centres within metropolitan areas.
Bennison and Davies, 1980; Williams, 1999 3.71 1.24
112. Fragmentation
The degree of detachment in the High Street (political, retail, ownership, etc.) Williams, 1999 3.67 2.81
113.Commercial yields Level of return on commercial property investment
Hutchinson et al, 2008 3.67 2.88
114.Consumer culture
The current state that encourages consumption of goods/services Clarke et al., 2004 3.67 2.10
Total amount of floor area that is used for retail, leisure and other town centre uses Gibbs, 1987 3.67 3.05
116.Marketing Town centre effort in marketing
Kavaratzis and Ashworth, 2008 3.67 3.57
117.Store characteristics
Perceptions on characteristics like store location, environment, staff, etc.
Pantano et al., 2010 3.67 3.52
118.Street characteristics
Physical characteristics of the street/route that leads to or contains shopping/retail areas
Borgers and Timmermans, 1986 3.67 3.05
119. Technology
As an environmental factor that affects retailers, e.g. RFID
Coca-Stefaniak et al, 2005 3.67 2.19
120.Travel time
Links to length of trip to the shopping centre, high street, etc.
Rotem-Mindali, 2012 3.67 1.67
121. Type of centre (mall vs street)
Retail Parks, Shopping Centres, Malls, Out-of-town, etc. Hart et al, 2013 3.67 2.95
122. BID’s
Establishment of a Business Improvement District enabling local businesses, services and council to collaborate
De Magalhaes, 2012 3.62 3.71
123. Drive time
Total number of minutes travelling by car to a desired location Lowe, 2000 3.62 1.43
124. Number of landlords
Refers to the number of property owners that are renting out High Street premises Whysall, 2011 3.62 2.90
125. Place hierarchy
Hierarchy of places based on their centrality and size (national, metropolitan, major regional, minor regional, major district, minor district, etc.
Reynolds and Schiller, 1992; Guy, 1998 3.62 1.38
126. Real estate ownership
Links to type real estate ownership (single or multiple ownership, commercial company) Teller, 2008 3.62 2.90

127. Store development
The process of building, upgrading, remodelling or renovating retail stores Clarke, 2000 3.62 3.33
128. Engagement
Formal arrangement between High Street stakeholders (e.g. BIDs and council, community)
De Magalhaes, 2012 3.60 3.24
129. Retail fragmentation
Dividing up areas of high retail activity with areas of low activity Hart et al, 2013 3.60 3.43
130. Catchment commuting Amount of catchment that works in another centre
Shields and Deller, 1998 3.57 2.95
131. Environmental quality
Varied characteristics that refer to the natural fabric and built environment of the High Street/centre
Thomas and Bromley, 2003 3.57 2.69
132. Inertia (behavioural)
Tendency of consumers to repeat the same shopping trip in a centre as part of daily routines Clarke et al., 2004 3.57 3.00
133. Local economic integration
Coordination of economic activities and reduction of barriers with an aim to reduce costs to both local consumers and retailers
Findlay and Sparks, 2010 3.57 3.00
134. Supply of retail units
Number of units/properties that are available for retail use only
Jones and Orr, 1999 3.57 3.00
135. Functionality
The degree to which a centre fulfils a role – e.g. service centre, employment centre, residential centre, tourist centre.
Powe and Hart, 2008 3.52 3.33
136. Heritage
All parts of city centre/High Street ‘offer’ that are part of a place’s history (landmarks, old buildings, etc.)
Whitehead et al., 2006 3.52 3.12
137. Merchandise value
Links to the overall value of retail goods and the amount of pricing, discounts, samples, and other retail-related factors that customers can benefit from Teller, 2008 3.52 2.86
138. Multiple land ownership
Pieces of land/buildings/stores on the High Street/Town Centre that are owned by more than one owner
Robertson, 1997; Henderson, 2011 3.52 2.81
139. Open space
Amount of space that is not in private ownership, that citizens can freely use Cohen, 1996 3.52 3.38
140. Planning application
Permission in order to be allowed to build on land, or change the use of existing land or buildings
Dabinett et al., 1999 3.52 2.43
141. Public space
Amount of space that is not in private ownership, that citizens can freely use Cohen, 1996 3.52 3.55
142. Retail-led Regeneration
The impact that retail has had on the regeneration (in its widest sense – social, economic and physical) of town centres and local high streets
Findlay and Sparks, 2009 3.52 2.81
143. Urban Design
Process of designing and shaping cities, towns and villages.
De Nisco and Warnaby, 2014 3.52 3.05
144. Use of technology
Use of technology by retailers, to control costs, develop new markets, and new strategies
Kures and Ryan, 2012 3.52 2.43
145. Governance
Refers to the manner of governing the area affiliated with a centre (local, regional, metropolitan, community) Henderson, 2011 3.48 2.95
146. Retail/tenant Trust
Links to the relationships between retail tenants and shopping centre managers or town centre managers, see tenant/managers relationship
Roberts et al., 2010 3.45 3.52

147. Reputation
Links to the town’s/city’s ‘presence’ as a heuristic for visiting a retail centre/High Street Hart et al, 2013 3.43 3.19
148. Store/centre design
Process of designing shopping centres, stores, malls, etc.
Reimers and Clulow, 2004 3.43 3.31
149. Catchment psychographics
Classification of people in the catchment area according to their attitudes, aspirations, and other psychological criteria
Sullivan & Savitt, 1997 3.38 2.24
150. Orientation/flow (inc. signage)
A system of signs that provides information about the High Street’s offering and helps customers to orientate when on shopping trips, visits, etc.
Leo and Philippe, 2010 3.38 3.71
151. Retail unit sizes Size of a retail unit on the High Street
Yuo et al., 2003; Guy, 1998 3.38 3.21
152. Unfair competition
Competitive advantages of e.g. multiples vs independents and conventional shops that create disparities Gibbs, 1987 3.38 2.38
153. Ageing population People are living longer Bookman, 2008 3.33 2.10 154. Business ownership Refers to the type of ownership (sole trader, limited company, partnership, etc.) Henderson, 2011 3.33 2.76 155. Media Coverage A means of communicating about High Street – usually about events and festivities Warnaby and Yip, 2005 3.33 3.17 156. Tenant/manager relationships Links to the relationships between tenants and shopping centre managers (trust, warmness, friendliness) Prendergast et al., 1987 3.33 3.76
157.Centre empowerment
The degree to which centre managers provide support and treat tenants as an important element of centre
Roberts et al., 2010 3.32 3.76
158. Crowds
Total number of people gathered in the centre/High Street Gautschi, 1981 3.31 3.48
159. Branding
Collective centre identity communicated about centre
Roberts et al, 2010 3.29 3.33
160. Centre marketing
The centre’s promotional strategies and activities in order to attract visitors/shoppers Teller, 2008 3.29 3.76
161. Protection from weather
Store or High Street developments that can provide weather protection
Bennison and Davies, 1980 3.29 3.52
162. Tourism
All tourism attractions, number of tourists visiting, tourism expenditure, etc.
Hernandez and Jones, 2005 3.29 2.57
163. Regional rental level
The total rent per annum or rent per square foot/metre of a region Yuo et al, 2003 3.26 2.63
164. Car ownership Households with cars
Kervenoael et al, 2006 3.24 2.14
165. Social identity
A consumer’s self-concept derived from perceived membership in a relevant social group, in our case from local shopping and a sense of attachment to the community Miller, 2001 3.24 2.81
166. Street trading
The retail or wholesale trading of goods and services in streets and other related public areas such as alleyways, avenues and boulevards Jones et al., 2003 3.24 3.67
167. Low prices
Refers to the ability of some retailers (usually multiples, outlets, pound-shops) to offer permanently low prices Alport., 2005 3.20 2.71

168. Integration
Unification of spaces in the city centre for the benefit of the public
Karrholm et al., 2014 3.19 3.52
169. Merchandising
The activity of promoting the sale of goods at retail centres/shopping centres/High Street
De Nisco and Napolitano, 2006 3.19 3.81
170. Open/closed centre
Links to whether the centre is enclosed or open-air (exit one store before entering another or internal access to all shops)
Bennison and Davies, 1980 3.19 3.48
171. Opportunities to experiment
Links to opportunities for innovativeness and new ideas that can improve the High Street offer Neal, 2013 3.19 3.52
172. Organic development
Any store/high street/town centre development that stems from existing operations on the High Street/Town Centre
Bennison and Davies, 1980 3.19 3.48
173. Entry points
The number of routes that people choose to access the city centre
Borgers and Timmermans, 1986 3.10 2.71
174. Information (availability)
The type of information towns access and how this information is used
Larkham and Poper, 1989 3.10 3.57
175. Land ownership
Retail or other property, or land that is owned by an individual Henderson, 2011 3.10 2.95
176. Culture
The ideas, customs, and social behaviour of a particular people or society Robertson, 1997 3.05 2.19
177. Personal services
Commercial services such as catering and cleaning that supply the personal needs of customers
Kures and Ryan, 2012 3.05 3.81
178. Community benefits
Gestures from commercial developers to the community in exchange for planning permissions and agreements Howard, 2007 2.95 3.29
179. Community engagement
The process whereby public bodies reach out to communities to create empowerment opportunities
Depriest-Hricko and Prytherch, 2013 2.95 3.52
180. Community power
Refers to how much power the community has in decision-making for High Street change
Scottish Government, 2007 2.95 3.24
181. CPOs
Compulsory Purchase Order: Obtaining Land for retail and other purposes without owner’s consent
Imrie and Thomas, 1997 2.95 2.90
182. Social cohesion
Tendency for a group to be in unity towards a common goal Williams, 1999 2.95 2.86
183. Special offers
Degree of availability of special offers/discounts on the High Street, shopping centre, retail park, etc. Marjanen, 2000 2.95 3.62
184. Centre support for the local community and environment
Retailers’ CSR actions that benefit the centre’s environment and the community overall
Oppewal et al., 2006 2.95 3.80
185. Information (seeking)
Recollection of product/service-related information, or general information for a centre, either internal or external Brown, 1987 2.90 3.24
186. Social enterprise
Organisations (or even BIDs) that apply commercial strategies to maximize improvements in human and environmental well-being
De Magalhaes, 2012 2.90 3.10

187. Communication practices (development)
Refers to the number of channels and information that is provided to an area’s stakeholders for future land/building developments Henderson, 2011 2.86 2.95
188. Credit
Ability to purchase goods/services by credit cards, etc.
Sullivan & Savitt, 1997 2.86 2.52
189. Local resistance
Degree of support to a local market when “threatened” by large retailers
Hallsworth and Worthington, 2000 2.81 3.52
190. Methods of classification
Classification of High Streets/Town Centres/Shopping Centres by type of goods, shopping trip purpose, size, ownership Guy, 1998 2.81 1.81
191. Political climate
Current mood and opinions of political issues that affect decision-making Brown, 1987 2.81 2.00
192. Property age
Age of commercial/retail properties on the High Street
Wolverton and Carr, 2002 2.81 3.14
193. Performance Indicators (KPIs)
Type of performance measurements that are related to the High Street
Hogg, Medway, Warnaby, 2004 2.76 3.24
194. Ethnic retailers
The act of retailing by members of minority ethnic groups/immigrants on the High Street
Coca-Stefaniak et al., 2010 2.71 3.48
195. Upper floor usage
What upper-floor developments are needed and how they can assist in the viability of the High Street
Scottish Government, 2007 2.71 3.62
196. Baby-Change Facilities/Toilets
Hygiene factors of a centre including public toilets, baby rooms, diaper changing rooms
Reimers and Clulow, 2000 2.55 3.95 197. Deliveries The process of delivering goods to shops/centres Pickering, 1981 2.52 3.36
198. Cycling
Refers to all infrastructure and routes available for cyclists Biddulph, 2011 2.43 3.14
199. Land contamination
Pollution caused by past uses of a site, such as former factories, mines, steelworks, refineries and landfills.
Dabinett et al, 1999 2.43 2.62
200. Childminding centre
A daycare centre for children which is part of the shopping area
Johnston and Rimmer, 1967 2.29 3.95
201. Healthcare
Organized provision of medical care to individuals or a community May et al., 2012 2.2381 2.5238

Gloucester Races and Country Fair 25th March


Gloucester Races and Country Fair, in association with MS Amlin, promises to be a fun-filled sporting event for the whole family this month.

Set in the grounds of Maisemore Park on the banks of the River Severn, the event on Sunday 25th March from 10am-6pm showcases the best of British amateur horseracing over the jumps combined with rural crafts and an action-packed Country Fair.

Along with eight competitive races, racegoers can enjoy pony racing, an opportunity to meet Gloucester Rugby first team players, a gun dog display and scurry, falconry display, hound parade, ferret racing, rare breeds, fly tying, wood turning, a poultry and bee keeping exhibition. In addition to the racing and demonstrations there will also be a shopping pavilion with 40 stalls showcasing local and artisan food and drink plus a range of gifts, handmade crafts and clothing, along with trade stands, food outlets, licensed bar and bookmakers. There will also be additional entertainment for children including face painting and a bouncy castle, plus giant horse hopper racing for the ‘grownups’!.

David Redvers, chairman of the race meeting said “Gloucester Races is growing into a major sporting event in the local calendar. We’re delighted to be joined by the Gloucester Rugby community this year, and as part of our commitment to introduce more and more young people to racing and the countryside we’re welcoming families and staff from St James Gloucester City Farm and several inner-city schools.

Point-to-Point racing is an amateur sport that provides a vital nursery ground for many of today’s top National Hunt horses – the winner of our young horse race at Maisemore in 2017 is now favourite for a race at the Cheltenham Festival – you really can expect to get up close and personal to some equine stars of the future at Maisemore.”

Gates open at 10am. Dogs are welcome on a lead. Discounted tickets are available online for £10 per person, under 16’s free. Tickets are available on the day for £12.50 per person. Parking is free. For further information and for a full event timetable please visit www.gloucesterraces.co.uk

For high res images or additional information please contact Nicky Sadler 01452 780007 07725 177294 email nicky.sadler@btconnect.com

 Jack Russell sits for portrait in preparation for Gloucester summer art festival – @WSPSolicitors Art in The City



A portrait of former England and Gloucestershire cricketer, Jack Russell MBE, is being painted by Russell Haines in advance of this year’s WSP Art In the City event organised by Marketing Gloucester. Now a successful painter with his own gallery in Chipping Sodbury, Jack will be painting and exhibiting at Art In The City on Saturday 14 and Sunday 15 July.

The festival will feature a Plein Air live outdoor painting competition on the Saturday, an Open Art competition and an Art Trail featuring many local artists and groups exhibiting over the entire weekend. Russell Haines is the creative director of the festival which takes place this summer. He hopes to follow his portrait of Jack with the competition judges PJ Crook, Swarez and Richard Parker Crook.


Portrait Sitting

When: 11.30am Tuesday 13 March 2018


Interview and photo opportunities will be available with:

Jack Russell MBE – Artist

Russell Haines – Art In The City creative director

Jason Smith – Chief Executive, Marketing Gloucester



Russell Haines Studio, Morelands Trading Estate, Bristol Road, Gloucester, GL1 5RZ


For more information, contact Ben Hau on ben@marketinggloucester.co.uk




Notes for Editors


Jack Russell MBE

International cricketer Jack Russell MBE has been a professional Artist for nearly 30 years. Self-taught, he decided to become a painter as a result of frustration at being stuck inside cricket pavilions when “rain stopped play”.


Jack paints a wide range of subjects. From landscapes, wildlife, military, portraits and sport. His paintings hang in public and private collections worldwide, from the Tower of London to The Bradman Museum in Bowral Australia. Sittings for his portrait paintings have included HRH Duke of Edinburgh, HRH Duke of Kent, ten Field Marshals of the British Army, Sir Norman Wisdom, Eric Sykes, and Eric Clapton. Sporting icons include Sir Bobby Charlton, Dickie Bird and Phil Taylor.


Jack’s cricketing pictures are legendary. He spent over 20 years in the thick of cricketing action for both Gloucestershire and England. Whether it’s a Test match or County match who could be more qualified to paint a cricketing scene? He knows the atmosphere and the technical detail of a cricket match inside out. After all, many of the cricket scenes he paints, he’s in them!


WSP Solicitors

WSP Solicitors take pride in using an uncomplicated approach to help people from all walks of life with their personal and business legal affairs. WSP Solicitors main ethos is making life less complicated for everything they do. WSP Solicitors will always be honest and upfront about their legal costs and give you a fixed estimate before they act on your behalf. They provide regular fee updates and never incur additional charges without your authority.



Gloucester’s Summer of Music, Arts and Culture is the annual festival running throughout July and August, bringing together established events including the Gloucester Carnival, the Gloucester Rhythm & Blues Festival and Gloucester Goes Retro alongside newer events such as Art In The City. Visit SoMAC.org.uk to find out more.


Marketing Gloucester

The official Destination Management Organisation for Gloucester, it is a public private partnership promoting the City as a great place to live, work, study, visit and invest; locally, nationally and internationally. It organises award-winning events and festivals, delivering to the city and region hundreds of thousands of visitors and millions of pounds of GVA. It engages with businesses and investors and implements programmes to develop pride of place amongst residents.

Massive increase in visitor spend in Gloucester

The latest figures come from The South West Research Company shown continued growth in 2016 following the record-breaking year for Gloucester in 2015 when it was a Rugby World Cup host city. Gloucester’s visitor economy is gathering pace faster than any other area in the county. In 2016 visitors spent over £204 million in the city – a massive increase of 71 per cent from 2013.

Whilst Gloucester has recently performed strongly as a destination for day visits (3.25million, up 2.6%), things also look encouraging for the accommodation sector with 342,000 staying visitors (2.0% increase). Gloucester’s visitor economy directly benefits local businesses by providing an aggregate turnover of £195 million and supporting 4,118 jobs. Also encouraging was the number of staying visits was 342,000 over the year, showing a 2% growth on 2015.

American Market

But Gloucester is not standing still. Through Marketing Gloucester’s work on the Discover England Fund US Connections project, Gloucester will be promoted to the worldwide cruise market at the prestigious Seatrade Global Expo in Fort Lauderdale, Florida this week. The city’s cathedral, docks and other attractions make it an ideal excursion destination for passengers docking at the Bristol Cruise Terminal, just one hour’s coach drive away.


Training for Tourism Sector

Also this week, attractions with a US link and hoteliers were invited to learn more about working with the group travel trade industry to ensure that they are ready to receive the expected increase in visitors from across the Atlantic in 2020, the 400th anniversary of the Mayflower’s voyage. Gloucester Cathedral, Discover de Crypt, Gloucestershire Archives, National Waterways Museum, English Holiday Cruises and Hallmark Hotel Gloucester held many positive discussions during the session about working together to develop attractive packages for the US group market and demonstrated an appetite for further collaboration with support from Marketing Gloucester.

Marketing Gloucester are looking ahead to Residents‘ Weekend (6 – 8 April) where attractions and businesses are providing special offers to GL Cardholders. Temporary GL Card membership will continue so that visitors to the city can also enjoy the rewards of the scheme. Plans for SoMAC, Gloucester’s Summer of Music, Arts and Culture are already well advanced with former England cricketer, Jack Russell, participating in WSP Art In The City (14 – 15 July) as well as the Gloucester Carnival and Gloucester Goes Retro. Marketing Gloucester will also be providing PR and social media marketing support to its partners for events surrounding the important anniversaries of the death of Aetheflaed and the English Civil War Siege of Gloucester later this year.

21st Century Tourism Information

Marketing Gloucester are also exploring the feasibility of an interactive visitor orientation centre for the new bus station to assist visitors arriving at the new gateways of the city in signposting them to the attractions services and restaurants they want. Through Marketing Gloucester’s role in establishing the UK Digital Retail Innovation Centre, it is hoped that prospective technology partners will be forthcoming.

Marketing Gloucester also manage activities on behalf of the Gloucester Business Improvement District (BID), with events such as the successful Gloucester Folk Trail bringing the highly anticipated zip wire to the city in June.

The BID has also invested in the City Protection Officers and is co-funding taxi marshals with Gloucester City Council and is supporting the city’s pursuit of ‘Purple Flag’ status as a safe and vibrant destination.

Jason Smith, chief executive of Marketing Gloucester, said: “The excellent figures show successes being achieved in promoting the city and as importantly investment and hard work in developing our city as a product which is attractive as a tourist destination, with investment from the Great Places scheme and Visit England’s  Discover England Fund Gloucester has a great opportunity to build on this success and support the vitality of our local economy.”


Topping-out ceremony for new Provender Mill at Bakers Quay

The topping out ceremony for Provender Mill in the Bakers Quay development will take place at 12.30pm on Friday 23 February. The right honourable MP for Gloucester, Richard Graham, will be cutting the ribbon to celebrate this significant milestone in Gloucester’s regeneration.

Less than a year since the foundations were laid in June 2017, an important milestone has been reached with completion of the roof and cladding of Developers Rokeby Merchant’s first new residential building. Rokeby Merchant have retained the style of the original iconic 19th century mill, providing affordable luxury via 47 new residential apartments as well as ground floor restaurants.

The area had fallen into disuse in recent decades. However with the continued regeneration of Gloucester Docks, especially at the adjacent Gloucester Quays development, there was added impetus to complete the final piece in the development jigsaw in the Gloucester Docks phase.

The apartments are being marketed by Naylor Powell and boast attractive vistas of Gloucester Docks, the Gloucester Sharpness Canal and the 15th Century Llanthony Secunda Priory from the spacious balconies. The first phase of this £60 million project is being built by Barnwood Construction.

Rokeby Merchant director Michael Chicken said: “I am delighted that the first phase of this Bakers Quay development has reached such an important stage. It is 5 years since I was introduced to Adrian who was had already been working on the project for 5 years and who has steadfastly steered this project through a myriad of issues (ranging from the Provender fire to a complex financial structuring) and I am confident will continue to do so until the whole Bakers Quay development is complete. His tenacious workstyle should be an example to all.

He added: “The development is one that Gloucester will be truly proud of. Provender itself provides 47 affordable luxury apartments, most with balconies. Provender features a stunning reception that will echo the history of the original Provender Mill, whilst its modern external walls will change colour from golden yellow to red as the light hits from different angles. A true focal point for Gloucester and Gloucester Docks.”

Adrian Goodall of Rokeby Developments, said: “We want to bring canalside living at its best to Gloucester and I hope we will achieve this. It is always difficult selling a dream from a derelict site, however now Provender has emerged onto the skyline, I hope people can now share this vision we have and appreciate how unique this building will be within the Docks.”


Cllr Paul James – Leader Gloucester City Council

Councillor Paul James, Leader of Gloucester Council said: “It’s great to see work at Bakers Quay progressing so well after so many years of it standing derelict.  In particular, I think the new Provender apartment building is stunning.  I’m delighted that the iconic elevator shaft feature over the canal towpath has been incorporated into the new development and the metal cladding sets it apart from other buildings too.  It’s a great example of a contemporary interpretation of a heritage building.  Given the recent history of this site, it really is a phoenix rising from the ashes.  This development is taking place because of a partnership between the public and private sectors and I am grateful to Rokeby Merchant for staying the course, despite the challenges they have faced.  With all the regeneration taking place around it, this is going to be a great place to live.”

The Foster Brothers Oil and Cake Mill was established on the banks of the Gloucester Sharpness Canal in 1862. The company was amalgamated into British Oil and Cake Mills in 1899 but was still managed by the Foster family until 1945. When production moved to Avonmouth in the early 1950s, the mill was closed and sold onto West Midlands Farmers (WMF) as a distribution depot. WMF moved out of Bakers Quay in the mid 1990s and it was from here that the building fell into a state of disrepair and dereliction. In 2013, Rokeby Developments and Merchant Place joined forces to acquire and develop then site. Despite the extensive fire damage to the building in October 2015, the developers submitted plans that retained its iconic shape and silhouette.


The project is due for completion in July 2018.


There are opportunities for the press to enjoy the stunning views from the spacious balconies at the topping-out ceremony at 12.30pm on Friday 23 February. If you would like to attend, please contact  Natasha Roumian on 01452 207020 or email natasha@marketinggloucester.co.uk.



Invitation to tender for Big Screen in Gloucester


Gloucester BID Team

Gloucester Business Improvement District (Gloucester BID) are inviting expressions of interest for a rotating 15sqm digital screen to be installed in Kings Square Gloucester.

The screen shall rotate from vertical to horizontal and pivot on its base.

Please provide an estimate for manufacture, full installation, including groundwork and power connection and maintenance for the screen and supply of appropriate software to drive content

Any responses will be evaluated against the following criteria:

  • Expertise to design, develop and offer ongoing support to any solution provided.
  • Established trading record
  • Number of large format LED installations in the last 12 months
  • Ability to demonstarte UK based service and maintenance team
  • Demonstrate ability to service and maintain LED tiles

All expressions of interest or further queries must be addressed through email to hannah@gloucesterbid.org.uk

Closing date for expressions of interest 16th February

Full line up, times and locations announced for inaugural Gloucester Folk Trail #GetFolked now extended 22nd-25th Feb.

4bd270b3118c49b055e6151599b5635c-rimg-w720-h515-gmirolk musicians from around the county will congregate in Gloucester in a month’s time for a brand new, FREE event. The very first Gloucester Folk Trail takes place from 23 to 25 February as venues across the city host traditional and contemporary folk acts for a weekend of free live performances.

The bumper line-up of musical acts will be performing in the city’s pubs, bars, cafes and other venues. The Gloucester Folk Trail is the one of the first events to be funded by the Gloucester Business Improvement District (BID). Supported by Marketing Gloucester and venues who are also members of the BID, it is hoped that the Gloucester Folk Trail follows in the footsteps of the successful and long-running Gloucester Rhythm and Blues Festival.

Participating venues are listed below with more to be added:

  • The Abbey
  • Angie’s Bar
  • Café Rene
  • The Cavern
  • Cookes Coffee and Curios
  • The Cross Keys
  • The Dick Whittington
  • The Northend Vaults
  • The Old Bell
  • Peppers Café
  • The Tall Ship
  • TANK
  • Veranda Lounge

Danny Hammond from Match Factory Studios is the music liaison for the Gloucester Folk Trail, said: “It’s really exciting to see something different, supporting grassroots music from the wider county. The Folk Trail will embrace traditional and contemporary bands of the genre, appealing to a diverse audience. The atmosphere in the city is going to be excellent.”

Fred Fisher, joint owner of Angie’s Bar, said: “We’re really happy for Angie’s Bar to be involved in the Gloucester Folk Trail in it’s very first year. It’s great that Gloucester BID is investing in events and supporting its members to help drive footfall into the city centre.”

Gloucester BID will be supporting events like the Gloucester Folk Trail that benefit businesses in the BID area over the next five years, by drawing together members to work in partnership with each other to generate high footfall. It is hoped that music fans from around the county will descend upon Gloucester for what promises to be fun and vibrant weekend.

Don’t miss this great weekend supporting Gloucester’s live music scene and the county’s musicians. Thursday 15th to Sunday 18th February 2018

Folky Thursday
Open Mic Old Bell/Tigers Eye
8pm onwards

Petty Hegglers Band 
The Tank
7pm onwards


Sam Haward – Solo fingerstyle guitar
Cooke’s Cafe

Gwilym Davies – Songs of Glos. (Lecture)
Cooke’s Cafe

Danny Hammond – Solo fingerstyle guitar
Cooke’s Cafe

Mischief Afoot – Trad band
Cooke’s Cafe

Karen Swan – Acoustic songs
Pepper’s Cafe

Discovery – Acoustic Folk Duo
Pepper’s Cafe

ReBil – Acoustic Folk Duo
Pepper’s Cafe

Shepherd’s Crook – Vocal Folk Choir
Cafe Rene

Ruben Lovett – Folk Rock
Cafe Rene

Bewelien – Folk Rock
Cafe Rene

Lila J – Acoustic band
Veranda Lounge

Shaggy Dog Raconteurs
Dick Whittington


Wolfren Riverstick
Angie’s Bar

Clint Mann
Angie’s Bar

Michael Parker
Angie’s Bar

Michael Parker
The Fountain

Lassington Oak – Morris Dancers

Jam Session

Michael Parker

Bally Brogues

Life O’Reilly

Danny Hammond – Solo fingerstyle guitar
Cooke’s Cafe

Midsummer Grove – Acoustic Duo
Cooke’s Cafe

Meg Hayden – Acoustic songs

Ragtime Jug Orchestra
Cafe Rene

Way Out West
Cross Keys

Beaver and the Foghorns
Dick Whittington

Life O’Reilly

Sid Harvey

Blind River Scare


Cooke’s Cafe

Blind River Scare
Cooke’s Cafe

Karen Swan
Northend Vaults
Sunday 2pm

Lucy Jarrett

Midsummer Grove – Acoustic Duo
The Fountain

Danny Hammond – Solo fingerstyle guitar
The Fountain

Elgar Folk Ensemble
The Fountain

The Fountain

That Shallot
Cafe Rene

Cross Keys

Funded by Gloucester BID and supported by Marketing Gloucester.





For more information contact ben@marketinggloucester.co.uk.


Notes for Editors


About Gloucester BID

Gloucester Business Improvement District is made up of 576 businesses in the city centre of Gloucester who voted in July 2017 to invest approximately £2.5 million back into the city.





Ben Hau
Head of Marketing

Marketing Gloucester Ltd
27 St Aldate Street, Gloucester, GL1 1RP
Tel: 01452 207020








To get YOUR event promoted for FREE go to




Registered in England 06589269 27 St Aldate Street, Gloucester, GL1 1RP


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10 Benefits Gloucester BID is Bringing to the City

SoMAC Art in the City banners

It’s been less than six months since 87% of businesses overwhelmingly voted to establish the Gloucester BID (Gloucester Business Improvement District). It is already showing successes, reducing instances of low level crime and helping increase footfall during the busy Christmas shopping period. The BID is also supporting the Best Bar None Awards and the Purple Flag scheme; recognising and rewarding bars, pubs and clubs who are committed to a safe and vibrant evening economy.

But there’s still more to come. Gloucester BID is committed to delivering a number of projects that will directly benefit its members within the BID area. Businesses will be able to network with each other through an upcoming series of events and receive professional training opportunities.

BID members will also be able to take advantage of money-saving initiatives, reducing a range of business costs. By joining together, members will also have a more powerful voice to ensure that their needs are better communicated.

Gloucester BID is investing in events and festivals to help drive more visitors to the city giving businesses the opportunity to capitalise on the increased number of potential customers throughout the year. This all bodes well with news of continued new arrivals of shops, bars and restaurants in the city; demonstrating that the confidence in the city is justified.

10 Benefits Gloucester BID is Bringing to the City

  1. City Protection Officers (CPOs)
  2. £300,000 over 5 years for promoting the city to increase footfall
  3. £600,000 committed for events and festivals to drive footfall
  4. Networking events in partnership with Gloucester Chamber of Commerce along with high quality networking and training opportunities for BID members
  5. Improvements to street scene, signage, public realm and street cleanliness
  6. £400,000 committed for aesthetics/look and feel of Gloucester
  7. Supporting late night economy, Purple Flag status and Best Bar None Awards
  8. Saving money for BID members via business cost reduction for utilities, recycling, business rates and insurance
  9. Powerful lobby for businesses in the area
  10. Provide assistance to the City Council, police, charities and other public to help tackle issues such as an anti-social behaviour, homelessness and begging.

Sandra Powell, owner of The Candle Tree on College Street, said: “I’ve had nothing but positive feedback on the BID and have been most impressed with the CPO’s who are very responsive. I’ve had to e-mail them before with some concerns and they were incredibly quick in responding with the help I needed. They are doing a marvellous job!”

Nick Brookes, chairman of Gloucester BID and a business owner, said: “It’s great that the BID was voted in favour of by Gloucester’s business community and with such a strong mandate. I am particularly encouraged by the positive effect that the City Protection Officers have had on the high street. I am looking forward to more positive changes the BID will make to improve the image of Gloucester to increase footfall, attract tourists and benefit the local community.”

Jason Smith, chief executive of Marketing Gloucester, said: “Gloucester has been a remarkable success story but we’re only part way through the journey. There’s no doubt that the significant investment by the Gloucester BID will have a material impact in supporting the economic health of the city, the financial viability of its businesses, and making Gloucester an even better place to live, work, invest, study and visit.”

Innovations demonstrate future digital high street solutions

Integrating digital solutions can boost loyalty and grow sales. The Alexander Black showcase features more than 40 practical solutions for retailers to transform customer and employee experience, improving operational efficiency at the same time.

The showcase illustrates five journeys fundamental to the digital transformation of the physical store:

  • seamless engagement of digital consumers
  • mobilisation of digital store teams
  • digitisation of store operations
  • securing of the digital transformation
  • the use data analytics to drive business insight.

Demonstrations include:


Interactive Shop Window

Shop and get information even when the store is closed.  An interactive store window that lets customers engage with the content.


Interactive Shop Window Hoarding

An example of how you can create excitement, engagement and build customer interest in your brand whilst the store is being built.  Content can be refreshed, customers can engage, gain information – retailers can capture customer data in advance of the store opening.


Customer Mobile Application

An example of a self-contained app that will enable functionality like Store Check-In; connection to in-store Wi-Fi, retrieve customer information and loyalty programmes/promotions – and much more


Customer ‘Check-in’/Loyalty

That first all important opportunity to engage with the customer as they enter the store.  Using NFC or QR Code the customer can check-in to the store. Tailored & personalised messages & promotions can be delivered. Ability to check-in/register using ‘social connectors’ like Facebook/Twitter.


Returning Customer ‘Check-in’/Loyalty

Provides the opportunity to engage with a “returning” customer as they approach and enter the store.  Where the solution is fully integrated into back office systems like CRM it provides a 360 degree review of all their interaction with the retailer – across all channels of engagement – and enables the delivery of tailored & personalised messages & promotions to the customer.


In-store music 

Music acts powerfully on human emotions and helps to add to the overall customer experience in store.  Fully managed plug and play audio player with brand appropriate playlist delivered to store – playlist refreshed frequently; player is monitored and alerts provided if not working/unplugged.  Legal compliance is demonstrated as the ‘making available and music duplication rights’ are included – only performing rights licences required in addition.  Stores can be clustered to receive different programming; radio commercials can be developed and inserted – and can generate additional revenue stream if ‘air time’ sold to brands within the store.


Scent Diffuser 

Create immediate all round brand experience by interacting with all the customer’s sensory drivers.  As customers enter a short burst of scent meets them.


‘Lift & Place Kiosk’ – using RFID  

As products are lifted from the glass shelf and placed on the shelf below this triggers product information; videos, suggestions and recommendations, product reviews.  Can also be set to trigger alarms for the store manager if high priced items remain off the shelf for longer than dictated by set business rules.


Proximity marketing – using beacon

Proximity triggered content/messaging, in this instance providing product content of the items worn by the mannequin. Can provide in-store way finding to items; create personalized product recommendations; alert sales associate to assemble items in fitting room; facilitate self-service purchase in-store or for home delivery and provide promotional incentive to purchase.


‘Intelligent Fitting Room’ – using RFID technology  

RFID reader automatically identifies number and which items are taken into the fitting room. Customer is presented with additional product information, recommendations and suggestions.  Sends an alert to sales associate device for additional items/different sizes/colours a customer wants to try without leaving the fitting room.  Provides detailed analytics to the retailer around: conversion; sales associate best practice; fitting room utilisation etc.


‘Interactive Touch Table’ – using RFID technology 

In this instance product used is cosmetics, but any product could be used to drive the interaction/customer engagement.  Detailed product information; suggestions/recommendations can be provided for the customer to self-serve or can be used by the sales associate to engage with the customer.  Videos can be shown as to how to use the products.


‘Interactive Touch Table’ – Product/Fashion Configurator  

Personalise your own products e.g. create your own trainers choose the base colour, graphic design, shoe laces, play with different designs and colours.


Tablet triggered digital display (Fling) 

Sales Associate using a tablet assists a customer to find an item – once found, sales associate can push or “fling” the product and detailed information to any larger in-store screen including video wall for better product representation – supports endless aisle for boutique/smaller store footprints.  Customer could also ‘personalise’ a product on a tablet device and push personally designed product to larger screen before committing to purchase.



Visualife is an augmented reality app, utilising visual discovery to bring the physical world to life in the same frame as the physical item. And by tapping your mobile screen the digital content associated with the physical image can go with you.


Sporting Personality linked Merchandise

When sporting merchandise is tapped/scanned via intelligent/smart label it provides visual imagery and video associated with the sporting personality of that brand


Digital Sales Associate

Beacon pushes product information to the sales associate (not the customer) to enable sales associate to provide customer with detailed information at point of consideration.


‘Intelligent/Smart Labels/Shelf Talkers – using NFC or QR codes

A number throughout the store that when tapped or scanned will provide additional detailed product information; customer reviews, provide an overall look recommendation and incentivise with a promotional offer to purchase all the items. Outfit pairing via a recommendation engine integrated into the shelf talker can suggest outfits, depending on customer mood, preference, weather or previous purchase. Enables interaction with social media for brand advocacy.


‘Memory Mirror’

Allows the customer a 360 degree of themselves in the outfit they have tried on.  Mirror has in-built camera which is set on a slight delay.  Customer performs a ‘catwalk shimmy’ turns back to face the mirror and can see themselves from all angles in the outfit!  Picture can be posted on social media channels or emailed to friends/family to request opinion prior to purchase.


‘Art Wall’ – Window 

Demonstrates the ‘wow’ factor that a number of screens positioned together can achieve – and that different content can be managed on each of the screens (all content is centrally managed).  Creates a wonderful brand experience.


RFID for Inventory Management

All our merchandise uses 100% recycled paper RFID tags.  We have a number of traditional and innovative hand held RFID devices and overhead/in-store readers to quickly demonstrate an accurate inventory live count in store; prevent loss and find misplaced items.


Intelligent care labels  

A 2D code on the woven garment care label provides link to full traceability information eg.

origin of the fabrics, the country of manufacture, the factory produced in and associated testing information etc. Consumers are increasingly concerned about ethical sourcing, compliance to legal standards and how and where their products are made – and this isn’t any more just limited to food.


Small screen – cross departmental promotion 

Demonstrates usage of smaller digital endpoints. Will run cross department promotional offer for coffee in grocery department


Home Inspirer 

Application running a tablet allows customers to view virtual models of furniture within a custom designed room.  Customer can adjust the floor finishes, wall colours and furniture finishes to resemble their own space and preferences and place furniture within. Either with the support of a sales associate or self-guided. When happy the resultant image it can be pushed up to larger 55” screen.


Mobile POS 

Free up your sales associates from fixed positions in store, quickly offer more ways to pay at busy times – or to quickly enable a pop-up store.  Our mobile solution offers the full power, features and functionality that you would enjoy from a fixed POS solution including: ApplePay, mobile payments, digital receipts and shared peripherals like printers and cash drawers.


Wine and Food Matching – using Intel Real Sense Camera 

As a customer picks up a bottle of wine, information about the wine, similar wines to try and suggestions of food matching appear on the screen in front of them


Recipe information and cooking video

Intelligent label linked to products on display will include recipe and cooking video


Queue Buster

An interactive solution that enables you to continue shopping until the counter staff are free to serve you when you receive an alert.  Greatly enhances customer experience and increases sales as customers who would have previously seen a long wait in a queue and decided to skip purchase, are more likely to see the perceived wait as shorter as they can continue shopping in the meantime.


Chiller Cabinet – temperature monitoring

Real-time temperature monitoring, providing consistent delivery of data to ensure full compliance.  Data can be accessed through


Shelf Hawk

Cameras are focussed on key product areas in a store and the imaging technology recognises the product and shelf layout. This could be used to gauge planogram compliance and auto replenishment.


Digimarc Barcode 

The Digimarc Barcode encodes existing bar code data invisibly and repeatedly across all package surfaces thereby making the entire package scannable at checkout. This could significantly reduce checkout times for retailers and boosting the average number of items scanned per minute.



A little bit of theatre to entertain and reinforce the brand experience.  Brings to life physical products/brands in a magical 3D holographic story enabling customers to connect emotionally to the product/brand and create impact in sometimes very crowded stores. A promotional vehicle that retailers can offer to brand owners to support promotional or product launch activity


Interactive Floor 

A multi-media visual display system that project wonderful interactive floor special effects – this can be games to entertain children – or advertisements on the floor to draw attraction to promotional messaging or product launches.  Users control the dynamic multi-media content with simple gestures and body movement.  It is an engaging interactive experience that immerses customers in a brand’s messaging and adds to the overall customer experience.


Digital Menu Boards  

Menu boards using digital signage enables dynamic changing of menu and prices based on product availability and product demand/traffic.  All content is centrally controlled and for example promotional change in pricing can be implemented nationally store wide immediately – or for a particular region or cluster of stores.


Café Ordering App

The Connected Café ordering solution allows you to order your favourite cup of coffee and include a photo of yourself.  When your coffee is ready, your own picture pops up on the screen.  Perceived wait time is reduced with an entertaining and engaging experience.  Experience it for real in the Café …we will make you the coffee you order!

10 Reasons the future is bright for Gloucester’s City Centre

  • Gloucester’s own Business Improvement District (BID) – Overwhelmingly approved by traders in a ballot, this will bring £2.4 million of investment in supporting the city centre over the next 5 years.
  • City Protection Officers – Supported by the BID, City Council and Police & Crime Commissioner, City Protection Officers will take to the city centre streets in the next few weeks. They will deal with anti-social behaviour and tackle environmental offences like dropping litter.
  • More students – 300 University of Gloucestershire students will be living at Blackfriars in a year’s time, with more to follow thanks to the expansion of the University and Hartpury College.
  • Project Pilgrim – Already making good progress, this multi-million pound Heritage Lottery Fund scheme will improve the setting and the facilities at the Cathedral, our biggest asset.
  • Kings Walk – Now bought by a partnership of Reef Estates and the City Council, much-needed investment in this rather tired shopping centre will happen very soon.
  • Former BHS store – Standing empty after the department store went bust, rumours have it that this prominent unit will be filled by a big name (or two) following a major refurbishment, giving Eastgate Street a major boost.  Annoucements are apparently due very shortly
  • Former Kwik Save site – This long-term derelict site bordering Black Dog Way, Northgate Street and Worcester Street is being developed for 90 new homes, bringing more people to live in the city centre.
  • New bus station – We’ve been waiting for it long enough, but the new bus station will be finished next August. Even with some enforced design changes, it will be a million times better than what we’ve been used to.
  • Jumpin Jaks – This former nightclub on Brunswick Road has been derelict for well over a decade. Work has now started to reopen it as a bar/restaurant/club.
  • Digital High Street – Gloucester has positioned itself at the forefront of the digital high street revolution. This won’t mean much to a lot of people at the moment, but long-term it’s vital for the city centre’s prosperity.  Further announcements in October