Gloucester Races and Country Fair 25th March

races1

Gloucester Races and Country Fair, in association with MS Amlin, promises to be a fun-filled sporting event for the whole family this month.

Set in the grounds of Maisemore Park on the banks of the River Severn, the event on Sunday 25th March from 10am-6pm showcases the best of British amateur horseracing over the jumps combined with rural crafts and an action-packed Country Fair.

Along with eight competitive races, racegoers can enjoy pony racing, an opportunity to meet Gloucester Rugby first team players, a gun dog display and scurry, falconry display, hound parade, ferret racing, rare breeds, fly tying, wood turning, a poultry and bee keeping exhibition. In addition to the racing and demonstrations there will also be a shopping pavilion with 40 stalls showcasing local and artisan food and drink plus a range of gifts, handmade crafts and clothing, along with trade stands, food outlets, licensed bar and bookmakers. There will also be additional entertainment for children including face painting and a bouncy castle, plus giant horse hopper racing for the ‘grownups’!.

David Redvers, chairman of the race meeting said “Gloucester Races is growing into a major sporting event in the local calendar. We’re delighted to be joined by the Gloucester Rugby community this year, and as part of our commitment to introduce more and more young people to racing and the countryside we’re welcoming families and staff from St James Gloucester City Farm and several inner-city schools.

Point-to-Point racing is an amateur sport that provides a vital nursery ground for many of today’s top National Hunt horses – the winner of our young horse race at Maisemore in 2017 is now favourite for a race at the Cheltenham Festival – you really can expect to get up close and personal to some equine stars of the future at Maisemore.”

Gates open at 10am. Dogs are welcome on a lead. Discounted tickets are available online for £10 per person, under 16’s free. Tickets are available on the day for £12.50 per person. Parking is free. For further information and for a full event timetable please visit www.gloucesterraces.co.uk

For high res images or additional information please contact Nicky Sadler 01452 780007 07725 177294 email nicky.sadler@btconnect.com

 Jack Russell sits for portrait in preparation for Gloucester summer art festival – @WSPSolicitors Art in The City

 

artist

A portrait of former England and Gloucestershire cricketer, Jack Russell MBE, is being painted by Russell Haines in advance of this year’s WSP Art In the City event organised by Marketing Gloucester. Now a successful painter with his own gallery in Chipping Sodbury, Jack will be painting and exhibiting at Art In The City on Saturday 14 and Sunday 15 July.

The festival will feature a Plein Air live outdoor painting competition on the Saturday, an Open Art competition and an Art Trail featuring many local artists and groups exhibiting over the entire weekend. Russell Haines is the creative director of the festival which takes place this summer. He hopes to follow his portrait of Jack with the competition judges PJ Crook, Swarez and Richard Parker Crook.

 

Portrait Sitting

When: 11.30am Tuesday 13 March 2018

 

Interview and photo opportunities will be available with:

Jack Russell MBE – Artist

Russell Haines – Art In The City creative director

Jason Smith – Chief Executive, Marketing Gloucester

 

Where:

Russell Haines Studio, Morelands Trading Estate, Bristol Road, Gloucester, GL1 5RZ

 

For more information, contact Ben Hau on ben@marketinggloucester.co.uk

 

ENDS

 

Notes for Editors

 

Jack Russell MBE

International cricketer Jack Russell MBE has been a professional Artist for nearly 30 years. Self-taught, he decided to become a painter as a result of frustration at being stuck inside cricket pavilions when “rain stopped play”.

 

Jack paints a wide range of subjects. From landscapes, wildlife, military, portraits and sport. His paintings hang in public and private collections worldwide, from the Tower of London to The Bradman Museum in Bowral Australia. Sittings for his portrait paintings have included HRH Duke of Edinburgh, HRH Duke of Kent, ten Field Marshals of the British Army, Sir Norman Wisdom, Eric Sykes, and Eric Clapton. Sporting icons include Sir Bobby Charlton, Dickie Bird and Phil Taylor.

 

Jack’s cricketing pictures are legendary. He spent over 20 years in the thick of cricketing action for both Gloucestershire and England. Whether it’s a Test match or County match who could be more qualified to paint a cricketing scene? He knows the atmosphere and the technical detail of a cricket match inside out. After all, many of the cricket scenes he paints, he’s in them!

 

WSP Solicitors

WSP Solicitors take pride in using an uncomplicated approach to help people from all walks of life with their personal and business legal affairs. WSP Solicitors main ethos is making life less complicated for everything they do. WSP Solicitors will always be honest and upfront about their legal costs and give you a fixed estimate before they act on your behalf. They provide regular fee updates and never incur additional charges without your authority.

 

SoMAC

Gloucester’s Summer of Music, Arts and Culture is the annual festival running throughout July and August, bringing together established events including the Gloucester Carnival, the Gloucester Rhythm & Blues Festival and Gloucester Goes Retro alongside newer events such as Art In The City. Visit SoMAC.org.uk to find out more.

 

Marketing Gloucester

The official Destination Management Organisation for Gloucester, it is a public private partnership promoting the City as a great place to live, work, study, visit and invest; locally, nationally and internationally. It organises award-winning events and festivals, delivering to the city and region hundreds of thousands of visitors and millions of pounds of GVA. It engages with businesses and investors and implements programmes to develop pride of place amongst residents.

Massive increase in visitor spend in Gloucester

The latest figures come from The South West Research Company shown continued growth in 2016 following the record-breaking year for Gloucester in 2015 when it was a Rugby World Cup host city. Gloucester’s visitor economy is gathering pace faster than any other area in the county. In 2016 visitors spent over £204 million in the city – a massive increase of 71 per cent from 2013.

Whilst Gloucester has recently performed strongly as a destination for day visits (3.25million, up 2.6%), things also look encouraging for the accommodation sector with 342,000 staying visitors (2.0% increase). Gloucester’s visitor economy directly benefits local businesses by providing an aggregate turnover of £195 million and supporting 4,118 jobs. Also encouraging was the number of staying visits was 342,000 over the year, showing a 2% growth on 2015.

American Market

But Gloucester is not standing still. Through Marketing Gloucester’s work on the Discover England Fund US Connections project, Gloucester will be promoted to the worldwide cruise market at the prestigious Seatrade Global Expo in Fort Lauderdale, Florida this week. The city’s cathedral, docks and other attractions make it an ideal excursion destination for passengers docking at the Bristol Cruise Terminal, just one hour’s coach drive away.

SeaTrade1.jpg

Training for Tourism Sector

Also this week, attractions with a US link and hoteliers were invited to learn more about working with the group travel trade industry to ensure that they are ready to receive the expected increase in visitors from across the Atlantic in 2020, the 400th anniversary of the Mayflower’s voyage. Gloucester Cathedral, Discover de Crypt, Gloucestershire Archives, National Waterways Museum, English Holiday Cruises and Hallmark Hotel Gloucester held many positive discussions during the session about working together to develop attractive packages for the US group market and demonstrated an appetite for further collaboration with support from Marketing Gloucester.

Marketing Gloucester are looking ahead to Residents‘ Weekend (6 – 8 April) where attractions and businesses are providing special offers to GL Cardholders. Temporary GL Card membership will continue so that visitors to the city can also enjoy the rewards of the scheme. Plans for SoMAC, Gloucester’s Summer of Music, Arts and Culture are already well advanced with former England cricketer, Jack Russell, participating in WSP Art In The City (14 – 15 July) as well as the Gloucester Carnival and Gloucester Goes Retro. Marketing Gloucester will also be providing PR and social media marketing support to its partners for events surrounding the important anniversaries of the death of Aetheflaed and the English Civil War Siege of Gloucester later this year.

21st Century Tourism Information

Marketing Gloucester are also exploring the feasibility of an interactive visitor orientation centre for the new bus station to assist visitors arriving at the new gateways of the city in signposting them to the attractions services and restaurants they want. Through Marketing Gloucester’s role in establishing the UK Digital Retail Innovation Centre, it is hoped that prospective technology partners will be forthcoming.

Marketing Gloucester also manage activities on behalf of the Gloucester Business Improvement District (BID), with events such as the successful Gloucester Folk Trail bringing the highly anticipated zip wire to the city in June.

The BID has also invested in the City Protection Officers and is co-funding taxi marshals with Gloucester City Council and is supporting the city’s pursuit of ‘Purple Flag’ status as a safe and vibrant destination.

Jason Smith, chief executive of Marketing Gloucester, said: “The excellent figures show successes being achieved in promoting the city and as importantly investment and hard work in developing our city as a product which is attractive as a tourist destination, with investment from the Great Places scheme and Visit England’s  Discover England Fund Gloucester has a great opportunity to build on this success and support the vitality of our local economy.”

 

Topping-out ceremony for new Provender Mill at Bakers Quay

The topping out ceremony for Provender Mill in the Bakers Quay development will take place at 12.30pm on Friday 23 February. The right honourable MP for Gloucester, Richard Graham, will be cutting the ribbon to celebrate this significant milestone in Gloucester’s regeneration.

Less than a year since the foundations were laid in June 2017, an important milestone has been reached with completion of the roof and cladding of Developers Rokeby Merchant’s first new residential building. Rokeby Merchant have retained the style of the original iconic 19th century mill, providing affordable luxury via 47 new residential apartments as well as ground floor restaurants.

The area had fallen into disuse in recent decades. However with the continued regeneration of Gloucester Docks, especially at the adjacent Gloucester Quays development, there was added impetus to complete the final piece in the development jigsaw in the Gloucester Docks phase.

The apartments are being marketed by Naylor Powell and boast attractive vistas of Gloucester Docks, the Gloucester Sharpness Canal and the 15th Century Llanthony Secunda Priory from the spacious balconies. The first phase of this £60 million project is being built by Barnwood Construction.

Rokeby Merchant director Michael Chicken said: “I am delighted that the first phase of this Bakers Quay development has reached such an important stage. It is 5 years since I was introduced to Adrian who was had already been working on the project for 5 years and who has steadfastly steered this project through a myriad of issues (ranging from the Provender fire to a complex financial structuring) and I am confident will continue to do so until the whole Bakers Quay development is complete. His tenacious workstyle should be an example to all.

He added: “The development is one that Gloucester will be truly proud of. Provender itself provides 47 affordable luxury apartments, most with balconies. Provender features a stunning reception that will echo the history of the original Provender Mill, whilst its modern external walls will change colour from golden yellow to red as the light hits from different angles. A true focal point for Gloucester and Gloucester Docks.”

Adrian Goodall of Rokeby Developments, said: “We want to bring canalside living at its best to Gloucester and I hope we will achieve this. It is always difficult selling a dream from a derelict site, however now Provender has emerged onto the skyline, I hope people can now share this vision we have and appreciate how unique this building will be within the Docks.”

paul-james

Cllr Paul James – Leader Gloucester City Council

Councillor Paul James, Leader of Gloucester Council said: “It’s great to see work at Bakers Quay progressing so well after so many years of it standing derelict.  In particular, I think the new Provender apartment building is stunning.  I’m delighted that the iconic elevator shaft feature over the canal towpath has been incorporated into the new development and the metal cladding sets it apart from other buildings too.  It’s a great example of a contemporary interpretation of a heritage building.  Given the recent history of this site, it really is a phoenix rising from the ashes.  This development is taking place because of a partnership between the public and private sectors and I am grateful to Rokeby Merchant for staying the course, despite the challenges they have faced.  With all the regeneration taking place around it, this is going to be a great place to live.”

The Foster Brothers Oil and Cake Mill was established on the banks of the Gloucester Sharpness Canal in 1862. The company was amalgamated into British Oil and Cake Mills in 1899 but was still managed by the Foster family until 1945. When production moved to Avonmouth in the early 1950s, the mill was closed and sold onto West Midlands Farmers (WMF) as a distribution depot. WMF moved out of Bakers Quay in the mid 1990s and it was from here that the building fell into a state of disrepair and dereliction. In 2013, Rokeby Developments and Merchant Place joined forces to acquire and develop then site. Despite the extensive fire damage to the building in October 2015, the developers submitted plans that retained its iconic shape and silhouette.

 

The project is due for completion in July 2018.

 

There are opportunities for the press to enjoy the stunning views from the spacious balconies at the topping-out ceremony at 12.30pm on Friday 23 February. If you would like to attend, please contact  Natasha Roumian on 01452 207020 or email natasha@marketinggloucester.co.uk.

 

ENDS.

Invitation to tender for Big Screen in Gloucester

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Gloucester BID Team

Gloucester Business Improvement District (Gloucester BID) are inviting expressions of interest for a rotating 15sqm digital screen to be installed in Kings Square Gloucester.

The screen shall rotate from vertical to horizontal and pivot on its base.

Please provide an estimate for manufacture, full installation, including groundwork and power connection and maintenance for the screen and supply of appropriate software to drive content

Any responses will be evaluated against the following criteria:

  • Expertise to design, develop and offer ongoing support to any solution provided.
  • Established trading record
  • Number of large format LED installations in the last 12 months
  • Ability to demonstarte UK based service and maintenance team
  • Demonstrate ability to service and maintain LED tiles

All expressions of interest or further queries must be addressed through email to hannah@gloucesterbid.org.uk

Closing date for expressions of interest 16th February

Full line up, times and locations announced for inaugural Gloucester Folk Trail #GetFolked now extended 22nd-25th Feb.

4bd270b3118c49b055e6151599b5635c-rimg-w720-h515-gmirolk musicians from around the county will congregate in Gloucester in a month’s time for a brand new, FREE event. The very first Gloucester Folk Trail takes place from 23 to 25 February as venues across the city host traditional and contemporary folk acts for a weekend of free live performances.

The bumper line-up of musical acts will be performing in the city’s pubs, bars, cafes and other venues. The Gloucester Folk Trail is the one of the first events to be funded by the Gloucester Business Improvement District (BID). Supported by Marketing Gloucester and venues who are also members of the BID, it is hoped that the Gloucester Folk Trail follows in the footsteps of the successful and long-running Gloucester Rhythm and Blues Festival.

Participating venues are listed below with more to be added:

  • The Abbey
  • Angie’s Bar
  • Café Rene
  • The Cavern
  • Cookes Coffee and Curios
  • The Cross Keys
  • The Dick Whittington
  • The Northend Vaults
  • The Old Bell
  • Peppers Café
  • The Tall Ship
  • TANK
  • Veranda Lounge

Danny Hammond from Match Factory Studios is the music liaison for the Gloucester Folk Trail, said: “It’s really exciting to see something different, supporting grassroots music from the wider county. The Folk Trail will embrace traditional and contemporary bands of the genre, appealing to a diverse audience. The atmosphere in the city is going to be excellent.”

Fred Fisher, joint owner of Angie’s Bar, said: “We’re really happy for Angie’s Bar to be involved in the Gloucester Folk Trail in it’s very first year. It’s great that Gloucester BID is investing in events and supporting its members to help drive footfall into the city centre.”

Gloucester BID will be supporting events like the Gloucester Folk Trail that benefit businesses in the BID area over the next five years, by drawing together members to work in partnership with each other to generate high footfall. It is hoped that music fans from around the county will descend upon Gloucester for what promises to be fun and vibrant weekend.

Don’t miss this great weekend supporting Gloucester’s live music scene and the county’s musicians. Thursday 15th to Sunday 18th February 2018

THURSDAY
Folky Thursday
Open Mic Old Bell/Tigers Eye
8pm onwards

Petty Hegglers Band 
The Tank
7pm onwards

FRIDAY

Sam Haward – Solo fingerstyle guitar
Cooke’s Cafe
5.15pm

Gwilym Davies – Songs of Glos. (Lecture)
Cooke’s Cafe
6pm

Danny Hammond – Solo fingerstyle guitar
Cooke’s Cafe
7pm

Mischief Afoot – Trad band
Cooke’s Cafe
8.15pm

Karen Swan – Acoustic songs
Pepper’s Cafe
6pm

Discovery – Acoustic Folk Duo
Pepper’s Cafe
7pm

ReBil – Acoustic Folk Duo
Pepper’s Cafe
8pm

Shepherd’s Crook – Vocal Folk Choir
Cafe Rene
7pm

Ruben Lovett – Folk Rock
Cafe Rene
9pm

Bewelien – Folk Rock
Cafe Rene
10pm

Lila J – Acoustic band
Veranda Lounge
8.15

Shaggy Dog Raconteurs
Dick Whittington
9pm

SATURDAY

Wolfren Riverstick
Angie’s Bar
3pm

Clint Mann
Angie’s Bar
4pm

Michael Parker
Angie’s Bar
5pm

Michael Parker
The Fountain
7pm

Lassington Oak – Morris Dancers
Fountain
2pm

Jam Session
Fountain
4pm

Michael Parker
Fountain
7pm

Bally Brogues
Fountain
8pm

Life O’Reilly
Fountain
9pm

Danny Hammond – Solo fingerstyle guitar
Cooke’s Cafe
5pm

Midsummer Grove – Acoustic Duo
Cooke’s Cafe
6pm

Meg Hayden – Acoustic songs
Saturday
7pm

Ragtime Jug Orchestra
Cafe Rene
9pm

Way Out West
Cross Keys
8pm

Beaver and the Foghorns
Dick Whittington
9pm

Life O’Reilly
Cavern
6pm

Sid Harvey
Cavern
7pm

Blind River Scare
Cavern
8pm

SUNDAY

ReBil
Cooke’s Cafe
1.30pm

Blind River Scare
Cooke’s Cafe
2.30pm

Karen Swan
Northend Vaults
Sunday 2pm

Lucy Jarrett
Tank
7pm

Midsummer Grove – Acoustic Duo
The Fountain
3pm

Danny Hammond – Solo fingerstyle guitar
The Fountain
4pm

Elgar Folk Ensemble
The Fountain
7pm

Gruig
The Fountain
8pm

That Shallot
Cafe Rene
3pm

Jigantics
Cross Keys
7pm

Funded by Gloucester BID and supported by Marketing Gloucester.

 

ENDS.

 

 

For more information contact ben@marketinggloucester.co.uk.

 

Notes for Editors

 

About Gloucester BID

Gloucester Business Improvement District is made up of 576 businesses in the city centre of Gloucester who voted in July 2017 to invest approximately £2.5 million back into the city.

 

 

 

 

Ben Hau
Head of Marketing

Marketing Gloucester Ltd
27 St Aldate Street, Gloucester, GL1 1RP
Tel: 01452 207020

www.marketinggloucester.co.uk

www.thecityofgloucester.co.uk

 

www.facebook.com/gloucester

www.twitter.com/visitgloucester

www.instagram.comvisitgloucester

 

To get YOUR event promoted for FREE go to

www.thecityofgloucester.co.uk/whats-on/tell-us-about-your-event

 

 

Registered in England 06589269 27 St Aldate Street, Gloucester, GL1 1RP

 

The contents of this message may contain views and/or opinions related to this Company’s business which are not necessarily the views of the company, and for which the company undertake no responsibility. The contents of this e-mail do not give rise to any binding legal obligation upon the company unless subsequently confirmed on headed business notepaper sent by fax, letter or as an e-mail attachment.

 

 

 

 

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10 Benefits Gloucester BID is Bringing to the City

SoMAC Art in the City banners

It’s been less than six months since 87% of businesses overwhelmingly voted to establish the Gloucester BID (Gloucester Business Improvement District). It is already showing successes, reducing instances of low level crime and helping increase footfall during the busy Christmas shopping period. The BID is also supporting the Best Bar None Awards and the Purple Flag scheme; recognising and rewarding bars, pubs and clubs who are committed to a safe and vibrant evening economy.

But there’s still more to come. Gloucester BID is committed to delivering a number of projects that will directly benefit its members within the BID area. Businesses will be able to network with each other through an upcoming series of events and receive professional training opportunities.

BID members will also be able to take advantage of money-saving initiatives, reducing a range of business costs. By joining together, members will also have a more powerful voice to ensure that their needs are better communicated.

Gloucester BID is investing in events and festivals to help drive more visitors to the city giving businesses the opportunity to capitalise on the increased number of potential customers throughout the year. This all bodes well with news of continued new arrivals of shops, bars and restaurants in the city; demonstrating that the confidence in the city is justified.

10 Benefits Gloucester BID is Bringing to the City

  1. City Protection Officers (CPOs)
  2. £300,000 over 5 years for promoting the city to increase footfall
  3. £600,000 committed for events and festivals to drive footfall
  4. Networking events in partnership with Gloucester Chamber of Commerce along with high quality networking and training opportunities for BID members
  5. Improvements to street scene, signage, public realm and street cleanliness
  6. £400,000 committed for aesthetics/look and feel of Gloucester
  7. Supporting late night economy, Purple Flag status and Best Bar None Awards
  8. Saving money for BID members via business cost reduction for utilities, recycling, business rates and insurance
  9. Powerful lobby for businesses in the area
  10. Provide assistance to the City Council, police, charities and other public to help tackle issues such as an anti-social behaviour, homelessness and begging.

Sandra Powell, owner of The Candle Tree on College Street, said: “I’ve had nothing but positive feedback on the BID and have been most impressed with the CPO’s who are very responsive. I’ve had to e-mail them before with some concerns and they were incredibly quick in responding with the help I needed. They are doing a marvellous job!”

Nick Brookes, chairman of Gloucester BID and a business owner, said: “It’s great that the BID was voted in favour of by Gloucester’s business community and with such a strong mandate. I am particularly encouraged by the positive effect that the City Protection Officers have had on the high street. I am looking forward to more positive changes the BID will make to improve the image of Gloucester to increase footfall, attract tourists and benefit the local community.”

Jason Smith, chief executive of Marketing Gloucester, said: “Gloucester has been a remarkable success story but we’re only part way through the journey. There’s no doubt that the significant investment by the Gloucester BID will have a material impact in supporting the economic health of the city, the financial viability of its businesses, and making Gloucester an even better place to live, work, invest, study and visit.”

Innovations demonstrate future digital high street solutions

Integrating digital solutions can boost loyalty and grow sales. The Alexander Black showcase features more than 40 practical solutions for retailers to transform customer and employee experience, improving operational efficiency at the same time.

The showcase illustrates five journeys fundamental to the digital transformation of the physical store:

  • seamless engagement of digital consumers
  • mobilisation of digital store teams
  • digitisation of store operations
  • securing of the digital transformation
  • the use data analytics to drive business insight.

Demonstrations include:

 

Interactive Shop Window

Shop and get information even when the store is closed.  An interactive store window that lets customers engage with the content.

 

Interactive Shop Window Hoarding

An example of how you can create excitement, engagement and build customer interest in your brand whilst the store is being built.  Content can be refreshed, customers can engage, gain information – retailers can capture customer data in advance of the store opening.

 

Customer Mobile Application

An example of a self-contained app that will enable functionality like Store Check-In; connection to in-store Wi-Fi, retrieve customer information and loyalty programmes/promotions – and much more

 

Customer ‘Check-in’/Loyalty

That first all important opportunity to engage with the customer as they enter the store.  Using NFC or QR Code the customer can check-in to the store. Tailored & personalised messages & promotions can be delivered. Ability to check-in/register using ‘social connectors’ like Facebook/Twitter.

 

Returning Customer ‘Check-in’/Loyalty

Provides the opportunity to engage with a “returning” customer as they approach and enter the store.  Where the solution is fully integrated into back office systems like CRM it provides a 360 degree review of all their interaction with the retailer – across all channels of engagement – and enables the delivery of tailored & personalised messages & promotions to the customer.

 

In-store music 

Music acts powerfully on human emotions and helps to add to the overall customer experience in store.  Fully managed plug and play audio player with brand appropriate playlist delivered to store – playlist refreshed frequently; player is monitored and alerts provided if not working/unplugged.  Legal compliance is demonstrated as the ‘making available and music duplication rights’ are included – only performing rights licences required in addition.  Stores can be clustered to receive different programming; radio commercials can be developed and inserted – and can generate additional revenue stream if ‘air time’ sold to brands within the store.

 

Scent Diffuser 

Create immediate all round brand experience by interacting with all the customer’s sensory drivers.  As customers enter a short burst of scent meets them.

 

‘Lift & Place Kiosk’ – using RFID  

As products are lifted from the glass shelf and placed on the shelf below this triggers product information; videos, suggestions and recommendations, product reviews.  Can also be set to trigger alarms for the store manager if high priced items remain off the shelf for longer than dictated by set business rules.

 

Proximity marketing – using beacon

Proximity triggered content/messaging, in this instance providing product content of the items worn by the mannequin. Can provide in-store way finding to items; create personalized product recommendations; alert sales associate to assemble items in fitting room; facilitate self-service purchase in-store or for home delivery and provide promotional incentive to purchase.

 

‘Intelligent Fitting Room’ – using RFID technology  

RFID reader automatically identifies number and which items are taken into the fitting room. Customer is presented with additional product information, recommendations and suggestions.  Sends an alert to sales associate device for additional items/different sizes/colours a customer wants to try without leaving the fitting room.  Provides detailed analytics to the retailer around: conversion; sales associate best practice; fitting room utilisation etc.

 

‘Interactive Touch Table’ – using RFID technology 

In this instance product used is cosmetics, but any product could be used to drive the interaction/customer engagement.  Detailed product information; suggestions/recommendations can be provided for the customer to self-serve or can be used by the sales associate to engage with the customer.  Videos can be shown as to how to use the products.

 

‘Interactive Touch Table’ – Product/Fashion Configurator  

Personalise your own products e.g. create your own trainers choose the base colour, graphic design, shoe laces, play with different designs and colours.

 

Tablet triggered digital display (Fling) 

Sales Associate using a tablet assists a customer to find an item – once found, sales associate can push or “fling” the product and detailed information to any larger in-store screen including video wall for better product representation – supports endless aisle for boutique/smaller store footprints.  Customer could also ‘personalise’ a product on a tablet device and push personally designed product to larger screen before committing to purchase.

 

Visualife

Visualife is an augmented reality app, utilising visual discovery to bring the physical world to life in the same frame as the physical item. And by tapping your mobile screen the digital content associated with the physical image can go with you.

 

Sporting Personality linked Merchandise

When sporting merchandise is tapped/scanned via intelligent/smart label it provides visual imagery and video associated with the sporting personality of that brand

 

Digital Sales Associate

Beacon pushes product information to the sales associate (not the customer) to enable sales associate to provide customer with detailed information at point of consideration.

 

‘Intelligent/Smart Labels/Shelf Talkers – using NFC or QR codes

A number throughout the store that when tapped or scanned will provide additional detailed product information; customer reviews, provide an overall look recommendation and incentivise with a promotional offer to purchase all the items. Outfit pairing via a recommendation engine integrated into the shelf talker can suggest outfits, depending on customer mood, preference, weather or previous purchase. Enables interaction with social media for brand advocacy.

 

‘Memory Mirror’

Allows the customer a 360 degree of themselves in the outfit they have tried on.  Mirror has in-built camera which is set on a slight delay.  Customer performs a ‘catwalk shimmy’ turns back to face the mirror and can see themselves from all angles in the outfit!  Picture can be posted on social media channels or emailed to friends/family to request opinion prior to purchase.

 

‘Art Wall’ – Window 

Demonstrates the ‘wow’ factor that a number of screens positioned together can achieve – and that different content can be managed on each of the screens (all content is centrally managed).  Creates a wonderful brand experience.

 

RFID for Inventory Management

All our merchandise uses 100% recycled paper RFID tags.  We have a number of traditional and innovative hand held RFID devices and overhead/in-store readers to quickly demonstrate an accurate inventory live count in store; prevent loss and find misplaced items.

 

Intelligent care labels  

A 2D code on the woven garment care label provides link to full traceability information eg.

origin of the fabrics, the country of manufacture, the factory produced in and associated testing information etc. Consumers are increasingly concerned about ethical sourcing, compliance to legal standards and how and where their products are made – and this isn’t any more just limited to food.

 

Small screen – cross departmental promotion 

Demonstrates usage of smaller digital endpoints. Will run cross department promotional offer for coffee in grocery department

 

Home Inspirer 

Application running a tablet allows customers to view virtual models of furniture within a custom designed room.  Customer can adjust the floor finishes, wall colours and furniture finishes to resemble their own space and preferences and place furniture within. Either with the support of a sales associate or self-guided. When happy the resultant image it can be pushed up to larger 55” screen.

 

Mobile POS 

Free up your sales associates from fixed positions in store, quickly offer more ways to pay at busy times – or to quickly enable a pop-up store.  Our mobile solution offers the full power, features and functionality that you would enjoy from a fixed POS solution including: ApplePay, mobile payments, digital receipts and shared peripherals like printers and cash drawers.

 

Wine and Food Matching – using Intel Real Sense Camera 

As a customer picks up a bottle of wine, information about the wine, similar wines to try and suggestions of food matching appear on the screen in front of them

 

Recipe information and cooking video

Intelligent label linked to products on display will include recipe and cooking video

 

Queue Buster

An interactive solution that enables you to continue shopping until the counter staff are free to serve you when you receive an alert.  Greatly enhances customer experience and increases sales as customers who would have previously seen a long wait in a queue and decided to skip purchase, are more likely to see the perceived wait as shorter as they can continue shopping in the meantime.

 

Chiller Cabinet – temperature monitoring

Real-time temperature monitoring, providing consistent delivery of data to ensure full compliance.  Data can be accessed through

 

Shelf Hawk

Cameras are focussed on key product areas in a store and the imaging technology recognises the product and shelf layout. This could be used to gauge planogram compliance and auto replenishment.

 

Digimarc Barcode 

The Digimarc Barcode encodes existing bar code data invisibly and repeatedly across all package surfaces thereby making the entire package scannable at checkout. This could significantly reduce checkout times for retailers and boosting the average number of items scanned per minute.

 

Hologram

A little bit of theatre to entertain and reinforce the brand experience.  Brings to life physical products/brands in a magical 3D holographic story enabling customers to connect emotionally to the product/brand and create impact in sometimes very crowded stores. A promotional vehicle that retailers can offer to brand owners to support promotional or product launch activity

 

Interactive Floor 

A multi-media visual display system that project wonderful interactive floor special effects – this can be games to entertain children – or advertisements on the floor to draw attraction to promotional messaging or product launches.  Users control the dynamic multi-media content with simple gestures and body movement.  It is an engaging interactive experience that immerses customers in a brand’s messaging and adds to the overall customer experience.

 

Digital Menu Boards  

Menu boards using digital signage enables dynamic changing of menu and prices based on product availability and product demand/traffic.  All content is centrally controlled and for example promotional change in pricing can be implemented nationally store wide immediately – or for a particular region or cluster of stores.

 

Café Ordering App

The Connected Café ordering solution allows you to order your favourite cup of coffee and include a photo of yourself.  When your coffee is ready, your own picture pops up on the screen.  Perceived wait time is reduced with an entertaining and engaging experience.  Experience it for real in the Café …we will make you the coffee you order!

10 Reasons the future is bright for Gloucester’s City Centre

  • Gloucester’s own Business Improvement District (BID) – Overwhelmingly approved by traders in a ballot, this will bring £2.4 million of investment in supporting the city centre over the next 5 years.
  • City Protection Officers – Supported by the BID, City Council and Police & Crime Commissioner, City Protection Officers will take to the city centre streets in the next few weeks. They will deal with anti-social behaviour and tackle environmental offences like dropping litter.
  • More students – 300 University of Gloucestershire students will be living at Blackfriars in a year’s time, with more to follow thanks to the expansion of the University and Hartpury College.
  • Project Pilgrim – Already making good progress, this multi-million pound Heritage Lottery Fund scheme will improve the setting and the facilities at the Cathedral, our biggest asset.
  • Kings Walk – Now bought by a partnership of Reef Estates and the City Council, much-needed investment in this rather tired shopping centre will happen very soon.
  • Former BHS store – Standing empty after the department store went bust, rumours have it that this prominent unit will be filled by a big name (or two) following a major refurbishment, giving Eastgate Street a major boost.  Annoucements are apparently due very shortly
  • Former Kwik Save site – This long-term derelict site bordering Black Dog Way, Northgate Street and Worcester Street is being developed for 90 new homes, bringing more people to live in the city centre.
  • New bus station – We’ve been waiting for it long enough, but the new bus station will be finished next August. Even with some enforced design changes, it will be a million times better than what we’ve been used to.
  • Jumpin Jaks – This former nightclub on Brunswick Road has been derelict for well over a decade. Work has now started to reopen it as a bar/restaurant/club.
  • Digital High Street – Gloucester has positioned itself at the forefront of the digital high street revolution. This won’t mean much to a lot of people at the moment, but long-term it’s vital for the city centre’s prosperity.  Further announcements in October

Gloucester wins prestigious innovation award for Marketing Gloucester initiative led by Cllr Jennie Watkins

A trailblazing combination of three key elements will make Gloucester one of the best connected cities in the UK

​CCTV, wi-fi and enhanced mobile communications are all part of a pioneering project which was launched by BT and Gloucester City Council in 2015 driven through by Cllr Jennie Watkins based on recommendations by the team at Marketing Gloucester, who lead on the digital strategy for the city.

The development – the first of its kind in the UK – included the introduction of a free public wi-fi service for tourists and people living and working in Gloucester city centre. Laptops, tablets and mobile devices will all be able to connect to it.

There is also be a new state-of-the-art CCTV service and control room, and improved mobile phone coverage for 4G and other new services.

City is on the ball with pioneering project

City is on the ball with pioneering project
Paul Coles is BT regional manager for Gloucestershire and the South West.

Councillor Jennie Watkins is cabinet member for communities and neighbourhoods at Gloucester City Council.

 

Paul Coles says the project makes Gloucester one of the best connected cities in the UK.

He added: “It’s great to see Gloucester pioneering this approach. We hope to repeat it in other towns and cities.”

Installation of wireless access points and 50 new high-definition CCTV cameras has taken place across the city.

The new digital service  provides clearer images, enable security teams to zoom in on potential trouble spots, and gather evidence with high-quality images.

Councillor Jennie Watkins says the development is fantastic news for both locals and visitors to Gloucester – “Once it was evidenced to us by Marketing Gloucester that we could leverage the funding we had budgeted for CCTV to also provide a step change in WIFI and 4G digital infrastructure, it become obvious to me that we should seize the opportunity especially since it would allow us to pursue our goals for digital inclusion and to be a connected city.”

On the back of this innovative solution, Gloucester City Council scooped the prestigious Gordon McLanaghan Security Innovation Award at the MSC annual educational security seminar on Monday evening (14th November 2016) staged at the Bristol Hotel.  The independent chairman of the judging panel Professor Kamal Beckoum, the Head of School Computing and Technology at the University of Gloucester delivered the verdict of the judges at the formal dinner where he identified the multiple benefits the new Gloucester City Council CCTV system creates with a more secure environment (through higher quality CCTV) and a greater access to free public wifi along with improved 4G coverage

20161114 - Global MSC Bristol Hotel by Jon Craig @JonCraig_Photos 07778606070

The award was made by The Right Honourable Lord Mayor of Bristol, Councillor Jeff Lovell.

The photo shows (from L – R) Roger Hardiman (consultant), Amy Kedward (BCC Emergency Control Room Manager),Gill Ragon (Gloucester City Council), The Lord Mayor of Bristol, Jeff Lovell, Derek Maltby (MD – Global MSC Security), Andy Kilmurry, (Gloucester Police), Ed Pomfret (Gloucester City Council)

The council beat off stiff competition from Cumbria Police, the Metropolitan Police and North Somerset Council.

In addition to winning the prestigious Bristol Blue Glass Trophy, the winners were awarded a cheque to the value of £1,000.

 

https://www.btplc.com/BTToday/NewsList/Cityisontheballwithpioneeringproject/index.htm